CIMB Bank Brings the Color Run to Singapore

CIMB Bank Brings the Color Run to Singapore 
The 'Happiest 5K on the Planet' 
SINGAPORE -- (Marketwired) -- 06/27/13 --  The Color Run(TM), a
unique five-kilometre fun run that gathers participants to run
through showers of coloured powder in a celebration of health and
happiness will debut in Singapore, the first city in ASEAN, over the
weekend of 17 and 18 August, 2013. Dubbed the "happiest 5k on the
planet", the untimed event, presented by CIMB Bank Singapore and
organised by IMG, is expected to attract 16,000 entrants to take part
in the experience. 
"CIMB is very excited to be a part of The Color Run(TM)'s debut in
ASEAN. The Color Run(TM) is a unique way of combining fitness with
fun, and bringing people of all ages and from all walks of life in
Singapore together through the power of colours. Being a bank
resident in ASEAN, CIMB couldn't think of a better reason to help
remind and celebrate the wonderfully diverse and colourful cultures
and lifestyles in the region. I am sure the message of health and
happiness resonates with the people of Singapore and it will become
an event that we look forward to for years to come," said Mak Lye
Mun, CEO, CIMB Bank Singapore. 
Exploding in popularity since its January 2012 launch, it has become
the single largest event series in the United States and is gaining
traction around the world. For 2013, there are more than one million
entries registered for over 100 international events and The
Netherlands edition of The Color Run(TM) sold out within 18 minutes
of tickets going on sale. 
The Color Run(TM) celebrates healthiness, happiness, individuality
and giving back to the community. Thousands of participants of all
ages and abilities will unite, becoming a moving canvas as they make
their way through four different coloured zones: CIMB is hosting red
as Presenting Sponsor and Official Bank, with the others being
sponsored by MINI as Official Car in yellow, a pink immersion with
The W Singapore - Sentosa Cove, the Official Hotel, and New Balance
our Official Footwear & Apparel owning the blue section. The
atmosphere will be alive with music pumping as runners are doused
from head to toe in vibrant powder. The excitement continues at the
finish line with a gigantic "Color Festival", using more colour to
create a rainbow of photo opportunities and lasting memories. As the
Official Venue, Sentosa is the perfect location for this outdoor
lifestyle celebration. Fitness First will be the Official Fitness
Partner with 100 PLUS making sure that participants stay hydrated
throughout as Official Isotonic Beverage. Official media partners
98.7FM, Lush 99.5FM and 8 DAYS magazine will provide information in
the lead up to the run, and offer the chance for the public to win
tickets. 
"We are delighted to bring such a fantastically vibrant new event to
Asia. Offering an out-of-the-ordinary running experience combined
with a prestigious family of first class sponsors, this is sure to be
one of the most unique events that Singapore has ever seen," shares
Robbie Henchman, Senior Vice President and Head of Business
Development, IMG Asia-Pacific. 
In keeping with The Color Run(TM)'s tenet of giving back to the
community, $1 from every registration will be donated to Project
Happy Feet -- a charity supported by CIMB Bank. Project Happy Feet is
a Singapore-based not-for-profit organisation set up to empower the
lives of underprivileged youths and children in developing countries
by supporting their education and training through fund-raising for
education-related initiatives and programmes that positively impact
them or their families. To date, it has supported more than 4,000
children and youth in Singapore, Vietnam, Cambodia and Nepal through
its programmes. 
"Through its work and tireless efforts, Project Happy Feet brings
hope and joy to the many lives it touches throughout ASEAN, where
CIMB operates and we are thrilled to be able to do our part in
spreading happiness to those in need through The Color Run(TM). We
believe that Project Happy Feet has a valuable story to share with
the participants of The Color Run(TM) and will enrich their overall
experience. Not only can runners celebrate their own health and
happiness, they can feel great knowing they made a difference in the
lives of others," added Lye Mun. 
Registration details and information on the release of tickets will
be available on the website www.thecolorrun.com.sg and the Facebook
page of Singapore edition of The Color Run(TM) at
https://www.facebook.com/TheColorRunSingapore. 
Be Healthy. Be Happy. Be You.(TM) 
Company Logo 
http://release.media-outreach.com/release.php/Images/1065 
About CIMB Bank Singapore 
With its strategic location in the financial centre of ASEAN and as
part of the CIMB Group regional universal banking network, CIMB Bank
Singapore operates on a full banking license to offer individuals,
businesses and corporate clients a comprehensive suite of financial
solutions. 
CIMB Group is one of ASEAN's leading universal banking groups. It
offers consumer banking, investment banking, Islamic banking, asset
management and insurance products and services. The Group is now
present in eight out of 10 ASEAN nations (Malaysia, Indonesia,
Singapore, Thailand, Cambodia, Brunei, Vietnam and Myanmar). Beyond
ASEAN, the Group has market presence in China, Hong Kong, Bahrain,
India, Sri Lanka, Australia, Taiwan, Korea, the US and UK. 
CIMB Group has the most extensive retail branch network in ASEAN of
more than 1,000 branches as at 31 March 2013. CIMB Group's investment
banking arm is the largest Asia Pacific-based investment bank, with
in-depth coverage of more than 1,000 stocks following the purchase of
RBS' Asia Pacific investment banking and cash equities operations.  
CIMB Group operates its business through three main brand entities,
CIMB Bank, CIMB Investment Bank and CIMB Islamic. CIMB Group is also
the 97.9% shareholder of Bank CIMB Niaga in Indonesia, and 93.7%
shareholder of CIMB Thai in Thailand. 
CIMB Group is listed on Bursa Malaysia via CIMB Group Holdings
Berhad. It had a market capitalisation of approximately RM56.7
billion (USD18.4 billion) as at 31 March 2013. The Group has about
42,000 employees located in 17 countries. 
About IMG 
IMG Worldwide is a global sports, entertainment and media business,
with nearly 3,000 employees operating in 30 countries around the
globe. IMG's areas of expertise are diverse and wide ranging: IMG
College; IMG's Joint Ventures in China, Brazil and India; IMG Media;
IMG Events and Federations; IMG Fashion; IMG Models; IMG
Art+Commerce; IMG Clients; IMG Academies; IMG Consulting and IMG
Licensing.  
More information is available at http://www.imgworld.com. 
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For media queries please contact: 
Flame Communications
Tel: 6259 3193
Nessi Nasrudin
Email: nessi@flamecomms.com 
or 
Kumudha Panneerchelvam 
Email: kumudha@flamecomms.com 
Josandi Thor
Head of Brand, Marketing and Communications
Group Marketing and Communications
CIMB Group
DID: +603 2087 3070 (Malaysia) I +65 6302 3885 (Singapore)
Mobile: +60 12 357 7714 (Malaysia) I +65 9022 0129 (Singapore)
Email: josandi.thor@cimb.com 
 
 
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