Myspace Releases Early Growth Figures Post-Launch

              Myspace Releases Early Growth Figures Post-Launch

New Platform Sees 31 Million Unique Visitors in First Two Weeks

PR Newswire

LOS ANGELES, June 27, 2013

LOS ANGELES, June 27, 2013 /PRNewswire/ -- Two weeks after launching its new
platform, Myspace announced key metrics suggesting strong momentum among its
core millennial audience. Heightened social activity among general consumers
indicates increased awareness and interest about Myspace given its renewed
focus on creative expression and music, while early site traffic and app
download patterns demonstrate early adoption of the new product. The new app's
strong performance has resulted in New and Noteworthy status in the App
Store's social networking category.

Initial 14-day statistics include:

  o31 million unique site visitors to check out the new Myspace

       o34 percent of that traffic came through mobile

  oTo date, there have been 995,000 downloads and updates of the new app
  oMyspace's new app is climbing up the social app chart quickly, moving from
    1,300 to 142 in the first 14 days after its debut
  oThe Myspace app is consistently ranked among the Top 20 social networking
    apps
  oThe community is liking what they see. Myspace has been solidly trending
    on Twitter since its June 12 launch

       oMyspace has trended worldwide for up to two hours at a given time on
         multiple days (June 12, 13, 15, and 20), even in the face of stiff
         competition
       oRelevant trending topics alongside Myspace included:

            +Kanye West (a new album coming soon)
            +iOS 7 (the new Apple operating system)
            +Tim Duncan (NBA finals)
            +San Antonio (NBA finals)

  oBrand sentiment has been overwhelmingly positive across social media
  oBrand sentiment on Twitter in September 2012 was nearly 60 percent
    positive; since launch is now approximately 80 percent positive

To support its launch, Myspace debuted a $20 million marketing campaign across
broadcast, cable, and digital. With multiple brand and product spots featuring
an eclectic cast of musicians, artists, and creatives, the campaign is running
across high-profile network TV programs, including Jimmy Kimmel Live!, the NBA
Finals, and the BET Awards. Cable outlets running the spots include, Comedy
Central, MTV, MTV2, Fuse, BET, Adult Swim, and ESPN. Myspace—whose parent,
Specific Media, is one of the world's largest digital advertising companies—is
also including a robust digital media component in the campaign to supplement
its traditional media buys throughout the summer. The company, which had not
done major advertising previous to its launch, is seeing major spikes in
traffic and app downloads, tied to its multi-pronged media campaign. According
to internal data gathered during the campaign's first two weeks, each media
burst of TV, radio, print, and digital, correlates to significant social
chatter and app downloads.The airing of a Myspace commercial during the
premiere of MTV's Catfish, for example, created a social spike of 54,000
Twitter mentions of Myspace during the spot itself and drove an hour-over-hour
tripling of app downloads and signups immediately after the spot.

Myspace has also been active generating partnerships with high-profile brands.
Last week, Myspace announced an initiative to bring the Jimmy Kimmel Live!
Live Stream concert series to viewers beginning June 18.

Myspace is available at www.myspace.com. The Myspace mobile app is available
exclusively for iOS devices at www.AppStore.com. A mobile-optimized version of
the new Myspace is available for non-iOS consumers as well.

About Myspace

Myspace (new.myspace.com) is a place where people come to connect, discover,
and share. Showcasing artists and their work, the site gives people access to
53 million tracks and videos—the world's largest digital music library. With
roots in music and social, the platform is built to empower all artists—from
musicians and designers to writers and photographers—helping them connect with
audiences, collaborators, and partners to achieve their goals. Through an open
design, compelling editorial features, and analytics-based recommendations,
Myspace fosters a creative community of people who connect around mutual
affinity and inspiration for the purpose of shaping, sharing, and discovering
what's next.

For more information on Myspace, please contact:
Neda Azarfar
nazarfar@myspace-inc.com

or

Jim Hughes
Jackie Crystal
Rogers & Cowan for Myspace
jhughes@rogersandcowan.com
jcrystal@rogersandcowan.com

SOURCE Myspace

Website: http://www.myspace.com
 
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