Polarn O. Pyret Now Open at THE STREET in Chestnut Hill Swedish Children’s Retailer Brings Playful European Style to Greater Boston Business Wire CHESTNUT HILL, Mass. -- June 27, 2013 THE STREET in Chestnut Hill (www.TheStreetChestnutHill.com) is pleased to announce that Polarn O. Pyret USA (www.polarnopyretusa.com), the premium childrenswear brand from Sweden, has opened its first Boston-area store next to lululemon athletica and across from Shake Shack. This is the fifth Polarn O. Pyret (pronounced “POH-lahrn oh PEE-rhet” and nicknamed PO.P) store in the U.S., the fourth on the East Coast. PO.P is the ultimate in kid-friendly shopping. Clothing is designed to be handed down from child to child and stores are built to encourage creative play. With built-in mirrors and tunnels, all of the store’s display tables double as play equipment, and kids of all ages are invited to use them for crawling, reading, sitting, tagging, laughing, playing, hiding and seeking. Parents can relax on ottomans while children play with the colorful Brio Train table inside the store. A fitting room in the back of the store is large enough to comfortably fit a stroller, and a soft bench provides a comfortable retreat for nursing mothers. Designed around the enduring principle of Swedish practicality and with a focus on outdoor play, PO.P’s assortment always features its Best Basics line, which includes outerwear jackets, Merino wool hats, gloves and mittens, underwear, socks, swimsuits and rashguard pants and tops, and is available year-round so kids have the clothing they need to play in wherever they live or travel to every day. To make shopping simple, PO.P clothing – including tops, bottoms, dresses, outerwear and casualwear – are arranged by age and stage. Entering the store, guests will find clothing for Baby and Children ages 6-12 on the right side, while PO.P’s outerwear selection and Kids 2-6 clothing is located on the left wall. The adorable Newborn collection, with onesies, rompers and bodysuits, is at the rear of the store. “Boston is a city with spirit, attitude and spunk, as well as one with a love of the outdoors. We think Greater Boston families will adore our Swedish inspired design — from our stripes and our prints to outerwear that will keep kids happy, warm and dry all year round,” says Jennifer Athanason, President of Polarn O. Pyret USA. Michael McNaughton, Senior Vice President for WS Development adds “We’re thrilled to welcome Polarn O. Pyret to THE STREET. They add a new element of family-friendly shopping to our dynamic merchant mix and we have no doubt they’ll be embraced by the community.” ABOUT POLARN O. PYRET Polarn O. Pyret is a premium childrenswear brand from Sweden, always identifiable by its iconic stripes. Since its start in 1976, Polarn O. Pyret has always aimed to combine high quality products with consideration for the environment with the same philosophy: Children need clothes that they can play in and freely wear wherever they are and in whatever weather. The company has more than 150 stores combined across Europe and the US as well as an online store. It is the fastest growing children's clothing company in Scandinavia and aims to further expand globally. The Polarn O. Pyret concept is owned by RNB Retail and Brands, listed on NASDAQ OMX Stockholm MidCap. For more information, please visit www.polarnopyretusa.com. ABOUT THE STREET Located in the heart of Chestnut Hill, THE STREET offers a variety of exceptional shopping, dining and entertainment destinations in a powerful, new cutting-edge configuration. As part of a major transformation, recent additions to THE STREET include Showcase SuperLux, Davio’s Cucina, Sports Club/LA, Pottery Barn, City Sports, lululemon athletica, Shake Shack, Pinkberry, Bernard’s, Treat Cupcake Bar and Be Styled. New tenants join an already robust lineup including The Container Store, Legal Sea Foods, Aquitaine, The Cottage, Star Market, Portobello Road, Urban Grape, EYESPOT, Comella’s, Angora Ice, and more. Del Frisco’s, J.McLaughlin, Polka Dog Bakery, and many others soon to be announced will open later this year as part of the center’s ongoing redevelopment.THE STREET is located along Route 9, between Hammond Pond Parkway and Hammond Street in Chestnut Hill, MA.For more information about exciting events and retailer announcements, please visit www.TheStreetChestnutHill.com and join our e-club. ABOUT WS DEVELOPMENT One of the largest privately owned retail development firms in the United States, WS Development develops, owns, manages and leases an extensive portfolio of over 85 properties totaling more than 20 million square feet with an additional 4 million square feet under development. At each of our lifestyle centers, power centers, community centers, and mixed-use developments, we build to own and commit to long-term investments by forging relationships built on trust, respect, and teamwork. For more information, please visit www.wsdevelopment.com. Contact: For WS Development: Laurel Sibert, 617-232-8900 Laurel.Sibert@wsdevelopment.com or For Polarn O. Pyret USA: Jennifer Athanason, 203-612-5406 firstname.lastname@example.org
Polarn O. Pyret Now Open at THE STREET in Chestnut Hill
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