Mediahub/Mullen and Millennial Media Form Partnership to Drive Innovation in Mobile Advertising

  Mediahub/Mullen and Millennial Media Form Partnership to Drive Innovation in
  Mobile Advertising

   Award-Winning Agency Will Receive Early Access to Future Ad Products and
               Custom Data Analysis to Drive Campaign Strategy

Business Wire

BOSTON & BALTIMORE -- June 27, 2013

Mediahub/Mullen and Millennial Media (NYSE:MM) today announced a mobile
advertising partnership to bring new creative opportunities to
Mediahub/Mullen’s client base.

As part of the deal, Mediahub/Mullen will gain early access to new creative
units and other mobile advertising products from Millennial Media, with the
option to serve as a beta partner and use the new technology to benefit their
clients. In addition, Mediahub/Mullen will provide consulting and feedback to
Millennial Media to help shape and evolve the products in ways that will best
drive results for their clients.

“Mobile has become an essential part of the advertising mix,” said Gina
Preziosa, VP, Group Digital Media Director at Mediahub/Mullen. “We’re always
looking to bring new opportunities to our clients, and by partnering with
Millennial Media, we’ll have the ability to get ahead of the curve and
implement new technologies before they hit the wider market.”

Millennial Media will also provide custom data reports to analyze performance
on all Mediahub/Mullen campaigns, along with regular cross-brand analysis to
help Mediahub/Mullen identify overall industry trends to leverage for their
client base.

“Mediahub/Mullen has been a pioneer in leveraging cutting edge mobile
technology,” said Marcus Startzel, Chief Revenue Officer at Millennial Media.
“Whether this is mobile video, rich media, or using data to more effectively
target the right consumers, Mediahub/Mullen has seen tremendous success in the
past, and they have played an instrumental role in helping bring their clients
up to speed in the mobile space.”

Earlier this year, Millennial Media worked with Mullen and their client
National Geographic Channel to reach at-home tablet users, and drive consumers
to tune in to the premiere of National Geographic Channel’s first original
factual drama, “Killing Lincoln.” Once the original programming started, the
tablet creative dynamically updated to reflect the content being shown on TV,
and provide a real-time experience to consumers.

About Mediahub/Mullen

Mediahub is the media planning and buying group within Mullen, a
“hyperbundled” agency, integrating disciplines from creative to digital
marketing, media planning and buying, mobile marketing, public relations and
social influence, design, CRM and performance analytics. Mediahub is a media
organization that works with challenger brands  to develop media programs that
consumers seek out, share and talk about. Simply put, we believe that ideas,
intelligence and integration are the three levers that unlock inspiring media
platforms. Mediahub clients include JetBlue, National Geographic Channels,
Timberland, Match.com, Olympus and Bose. Mediahub is a two-time OMMA/Mediapost
Agency of the Year for Media Planning & Buying and a key factor in Mullen’s
recognition as a Fast Company Most Innovative Company and as a two-time
Advertising Age A-List Agency. The agency is headquartered in Boston and is an
independent brand within the Interpublic Group of Companies (NYSE:IPG).

About Millennial Media

Millennial Media is the leading independent mobile advertising and data
platform. Our technology, tools and services help app developers and mobile
website publishers maximize their advertising revenue, acquire users and gain
audience insights. Our platform also enables us to offer advertisers powerful
Mobile Audience Solutions (MAS) that utilize our significant scale,
sophisticated targeting and uniquely engaging creative capabilities to deliver
meaningful results.

Contact:

Millennial Media
Matthew Lindberg, 203-682-8214
press@millennialmedia.com
 
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