Red Cross announces community outreach strategy for those affected by Alberta floods

Red Cross announces community outreach strategy for those affected by Alberta 
CALGARY, June 27, 2013 /CNW/ - Canadian Red Cross today outlined how it will 
help affected residents recover from the largest floods in Alberta's history. 
"The road to recovery is long and sometimes extremely tough," said John Byrne, 
Canadian Red Cross Disaster Management Director General. "As the waters 
recede, Red Cross is committed to being here to help people recover - whatever 
their needs, and however long it takes." 
Working with the provincial and municipal governments and partners, Red Cross 

    --  assist in the management of seven shelters,
    --  set up a community grant program to address existing and
        anticipated strain on community social service agencies, such
        as food banks,
    --  organize the distribution of basic necessity packages and
        clean-up kits to families throughout the affected communities,
    --  continue to reach out to people affected to find out their
        immediate and long-term needs,
    --  continue to provide family reunification to those affected by
        the floods, and
    --  continue to provide registration services to assist the
        Government of Alberta in identifying households affected by the
        ongoing flooding.

As soon as the disaster struck, Red Cross volunteers and staff took action, 
working immediately with provincial and municipal governments and agencies, as 
well as corporate partners to provide safety messages to those affected, 
support shelters to those displaced, provide registration and family 
reunification services, and help prepare communities who were in the path of 
the flood.

To date, hundreds of highly trained, experienced Canadian Red Cross volunteers 
from Alberta and across Canada have been brought in to help. Red Cross has 
also brought in specialists from American Red Cross and international Red 
Cross to join our volunteers from across Canada. Additional volunteers will be 
required in the coming days on a short term basis. Those interested in 
volunteering can do so through

Through people's generosity, Red Cross has raised over $10.2 million so far 
for this response. In this first critical week, Red Cross has allocated $3.5 
million to help provide immediate relief and comfort to those affected. But 
recovery efforts could take up to several years. Financial contributions are 
greatly appreciated as they provide the most flexible, fast and efficient way 
of helping those in need.

Canadians are encouraged to contribute to the Canadian Red Cross Alberta 
Floods fund by going online at or by calling 1-800-418-1111.


The companies listed below make substantial donations to the Red Cross every 
year so that whenever disaster strikes, the Red Cross will be there to help 
vulnerable Canadians. Red Cross would like to thank all its national corporate 
partners for the role their generous donations have played in assisting those 
affected by the flooding in Alberta.

National Corporate Partners
Walmart Canada
Royal Bank of Canada
CN Rail
PCL Construction
Sun Life Financial
Microsoft Canada
The Weather Network

During major disasters some companies step up and take the lead as responsible 
corporate citizens. The companies listed below, along with our National 
Partners, have made significant contributions to the Red Cross' response to 
this disaster.

Large Contributions to AB Floods Appeal ($250k+)
Walmart Canada
Shaw Communications
Nexen Energy

Media contact: Canadian Red Cross Alberta Media Line: 403-541-4431


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ST: Ontario

-0- Jun/27/2013 20:58 GMT

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