Pampers Celebrates Baby’s First Year with Jessica and Ben Mulroney

  Pampers Celebrates Baby’s First Year with Jessica and Ben Mulroney

Business Wire

TORONTO -- June 27, 2013

Pampers Canada, the baby care brand known for protecting babies’ bottoms for
over 50 years, congratulates Jessica and Ben Mulroney on the safe arrival of
their third bundle of joy, Ivy Mulroney, born Wednesday, June 12, 2013.

As parents to nearly three-year-old fraternal twin boys, Brian and John,
Canadian television personality and anchor of ETALK, Ben Mulroney and fashion
stylist, Jessica Mulroney, understand the nurture and love babies need and the
support parents rely on to ensure their precious bundle is happy and healthy.
Joining the Mulroney’s circle of support, Pampers invites Canadians to follow
Ivy’s first year as she coos, crawls and cruises to each milestone from her
first smile to her first step.

“From the first days at the hospital to potty training with the twins, Pampers
has been a big part of our lives,” said Jessica Mulroney. “As a mom to twin
boys and now a little girl, I know how important a network of support is to
new moms. That’s why I’m thrilled to be a Pampers Mom and excited to share our
journey with Ivy with other Canadian parents.”

Whether new or experienced, Pampers knows moms and dads strive to protect and
nurture their babies from the moment they are born. With Pampers Swaddlers,
the number one choice of Canadian hospitals and parents^1, parents can ensure
their newborn gets the comfort and softness they need. Pampers also knows it
takes a village to raise a baby and has united over 500,000 Canadian parents
at to help guide mom and dad through each stage with articles,
exclusive coupons, discussions and answers from real parents.

“Pampers celebrates all little miracles and is committed to supporting parents
throughout their baby’s journey from newborn to toddler,” said Joyce Law,
Senior Communications Manager, Pampers Canada. “Each moment, from sleep to
play, is a special milestone in a baby’s life and we’re delighted Pampers can
be a part of these moments.”

With Pampers by her side, Jessica invites you to join her as she chronicles
Ivy’s first year. Like and follow Pampers Facebook page at where Jessica will share her special mom
moments and advice with Canadians.

To learn more about Pampers, please visit and

About Pampers®

Pampers is a trademark of Procter & Gamble (NYSE:PG) and the company's largest
global brand and is the world's top-selling brand of baby diapers. Our
business is inspired by babies and toddlers, created by Pampers. For more
information on Pampers diapers and the Pampers Parenting Network, visit

About Procter & Gamble

P&G serves approximately 4.6 billion people around the world with its brands.
The Company has one of the strongest portfolios of trusted, quality,
leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®,
Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®, Lenor®,
Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®,
Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The
P&G community includes operations in approximately 75 countries worldwide.
Please visit for the latest news and in-depth information
about P&G and its brands.

^1 *Based on the sales of the Swaddlers New Baby specialized hospital diaper.


Pampers Canada
Joyce Law, 416-730-5963
Citizen Optimum PR (For Pampers Canada)
Amber Murphy, 416-967-8154
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