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Max Mosley, Gary Lineker, Quentin Willson, Sophie Morgan and ingenie Call for More Action on Young Driver Road Safety

Max Mosley, Gary Lineker, Quentin Willson, Sophie Morgan and ingenie Call for
                   More Action on Young Driver Road Safety

  PR Newswire

  LONDON, June 27, 2013

LONDON, June 27, 2013 /PRNewswire/ --

  *Insure Safer Driving Event Held Monday at London's Royal Automobile Club
  *High Profile Speakers Followed bya Road Safety Expert Panel Discussion
  *Calls For Government to Embrace Private Sector Solutions To Social Problem
    of Young Driver Deaths and Injuries on the Road

On Monday young driver insurer ingenie pulled together a coalition of experts
and high-profile individuals to call for more to be done to improve young
driver road safety.

 (Photo: http://photos.prnewswire.com/prnh/20130627/625282 )

Former FIA President Max Mosley, sports presenter and father of four Gary
Lineker, TV presenter Sophie Morgan who was paralysed in a car crash,
broadcaster Jon Sopel, motoring journalist Quentin Willson and ingenie CEO
Richard King all spoke at length about the need for more to be done, with more
sensible, thoughtful proposals that embrace private sector innovation to be
put forward.

This was followed by a live expert panel debate including Steve Broughton,
ingenie Chairman, Andy Watson the CEO of Ageas, Bob Skerrett, Global
Telematics Lead from RSA, Ian McIntosh CEO of RED Driving School, Dr Lisa Dorn
a Driver Behaviour expert from Cranfield University and Adrian Walsh of
RoadSafe.

The discussion came ahead of the government's green paper on young driver
safety, which was due out on Tuesday June 25 but has now been postponed to the
autumn.

The outcome of the event called for three broad changes, which will now be
lobbied for by the high-profile group:

  *1. Before the test

       *Educate and train children about road safety before they are old
         enough to get behind the wheel
       *Greater uptake of free brain training software like Drive iQ

  *2. While learning to drive

       *Enforce a mandatory minimum number of lessons
       *Allow practice on the motorways and at night
       *Encourage parents to be more involved

  *3. After the test

       *Continue education using telematics insurance products like ingenie
         as a co-pilot
       *No unenforceable curfews (such as banning them from driving at night,
         or with friends) that restrict young drivers without making an impact
         on safety

Car crashes remain the single bigger killer of under 30s. Speakers at the
event believe that private sector innovators can play a major part in reducing
the number of serious deaths and injuries that young drivers have on the road.

As an insurer that gathers data on its policyholders' driving trends using a
black box, ingenie has unique insight on how young drivers really behave on
our roads.

Speaking at the event, Richard King, founder and CEO of ingenie said : 'We are
disappointed that the government has delayed the publication of this green
paper. The issue has never been more important or topical. Split-second
mistakes are causing life-changing injuries to kids on a daily basis. Car
crashes are still the biggest killer of people under 30. We can, must - and
have been doing something smart about it.'

Max Mosley said: "We must continue to champion the cause of road safety. If
the government made black box insurance mandatory, I'd be against it on the
grounds of civil liberties. But if a young person chooses to have it to prove
they are a good driver and receive cheaper insurance then what is the problem?
If a 17 year old drives like a 50 year old then it seems logical to me they
should pay the same for their insurance, and this is what technology like
ingenie allows and incentivises them to do."

Jon Sopel said: "What I've never quite understood is why, when my children
were small, there was an incredible emphasis on cycling proficiency at school
- but at 17 when they embarked upon the vastly more dangerous task of learning
to driver - nothing."

Sophie Morgan said: "My message is really to young people themselves. I just
want to say, please think about the responsibility you have to your friends -
when you get in the car to drive your friends around you are taking their
lives in your hands - so if you aren't thinking about yourself please, please
think about them."

Gary Lineker said: "I feel passionately about helping young drivers stay safe
on the road. What I've come to appreciate through my involvement with ingenie
is how much parents can help get young people ready for the road. It's got to
be more than just financial support through the process of learning to drive -
it's got to be a team effort."

Quentin Willson said: "The young driver problem is an urgent social issue. We
need a seismic change in young driver education. Technology such as ingenie,
that acts as a co-pilot, can help us deliver this. We should embrace this
black box technology to help young drivers improve. It is the private sector
that must succeed where the government has consistently failed."

Notes to Editors

For more information and to view photos and videos from ingenie's 'Insure
Safer Driving' event visit: http://www.ingenie.com/insure-safer-driving

Follow us on Twitter @ingenie

About ingenie

ingenie is a radical new way of insuring young drivers. We exclusively insure
17 to 25 year olds who often struggle to find affordable premiums elsewhere.
Our policyholders join a community of young drivers who benefit from ingenie
black box telematics technology that constantly assesses their driving
performance.

We build a picture of a driver's individual style, awareness and safety on the
road, rewarding those who drive well with cheaper insurance premiums and
helping those who need improvement become safer.

Established in late 2011, ingenie offers a disruptive, fresh way of providing
car insurance to young people and has quickly become a powerful digital brand
in its own right.

The company counts footballer turned broadcaster Gary Lineker among its
high-profile investors and ambassadors. Williams F1 is a key partner assisting
in the development of telematics, high-profile brand promotion and road
safety. The company is also backed by leading figures from UK business,
including Sir Martin Broughton, Chairman of British Airways and Gavin
Patterson, chief executive of BT Group plc.

Contact: Press contacts: Will Powell, will@influenceassociates.com, t:
+44(0)207-287-9610, m: +44(0)7763-753-800