Terra Technology’s Multi-Enterprise Demand Sensing Implemented Globally by Procter & Gamble

  Terra Technology’s Multi-Enterprise Demand Sensing Implemented Globally by
  Procter & Gamble

Business Wire

NORWALK, Conn. -- June 27, 2013

Terra Technology today announced that The Procter & Gamble Company (P&G) has
started a global implementation of Multi-Enterprise Demand Sensing (MDS) to
better meet the needs of retailers and consumers around the world. The
implementation demonstrates P&G’s commitment to using available information
about consumer and customer behavior in all markets, leading to improved
performance and decreased costs across the globe.

“We are implementing MDS because traditional demand planning is simply not
sufficient anymore,” said Rafal Porzucek, Global Process Leader Demand
Planning at Procter & Gamble. “New products, new markets and increased
economic uncertainty have created pervasive volatility, and today’s supply
chain requires technology to access and analyze as much information as
possible to successfully forecast consumer demand. By implementing MDS we are
using customer data to efficiently drive our supply chain and lowering
forecast error.”

MDS uses downstream data from all available sources – including POS, channel
inventory, warehouse withdrawals, distributor data and retailer forecasts –
providing visibility into current movement of products and enabling Procter &
Gamble to more accurately predict demand.

“Procter & Gamble’s global implementation of MDS to use external demand
signals in a structured way to predict future orders is revolutionary,” said
Robert F. Byrne, CEO of Terra Technology. “No other organization has made such
a significant commitment to using big data to improve performance.”

About Terra Technology

Terra Technology uses better mathematics to sense demand, optimize inventory
and predict transportation and warehousing requirements for some of the
world’s best-known companies including Shell, Procter & Gamble, Unilever,
Mondelēz International, Kimberly-Clark, AkzoNobel, Kraft Foods, ConAgra Foods,
General Mills, Kellogg and Campbell Soup. Terra invented demand sensing in
2002 and offered the first solutions to use retailer data systematically to
improve supply chain efficiency, enhance service, cut inventory and reduce
waste. Information on how Terra enables a truly integrated supply chain can be
found at terratechnology.com.


Media Contact
PAN Communications
Matthew McCarthy, 617-502-4358
Company Contact
Terra Technology
Mary Fields, +1 203-847-4007 x127
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