Colgate-Palmolive Partners with the Hispanic Dental Association to Launch 2013 “Oral Health Month” Campaign

  Colgate-Palmolive Partners with the Hispanic Dental Association to Launch
  2013 “Oral Health Month” Campaign

 Dental Clinics in Hispanic Communities to Receive Colgate® Product Donations
                           via Consumer Engagement

Business Wire

NEW YORK -- June 27, 2013

Today, Colgate-Palmolive partnered with the Hispanic Dental Association (HDA)
to launch Colgate’s 2013 “Oral Health Month” campaign. Beginning July 1, this
annual campaign will help educate Hispanic American families about the
importance of proper oral care through this year’s theme, “Unite for a World
of Healthy Smiles™” (“Únete por un mundo de sonrisas saludables”).

“At Colgate, we care about improving oral health among Hispanic Americans. Our
Oral Health Month campaign allows us to promote the practice of healthy oral
care habits,” said Carla Kelly, General Manager, U.S. Multicultural Marketing,
Colgate-Palmolive. “By continuing our partnership with the HDA, we are able to
leverage our mutual expertise and resources to reach these communities with
the encouragement and information they need.”

According to the HDA^1, nearly 40% of Hispanic adults live with untreated oral
disease — nearly double the rate of non-Hispanic whites — and twice as many
Hispanic children are likely to have untreated cavities, in comparison to
non-Hispanic white children. The U.S. Department of Health and Human Services’
Office of Minority Health reports that Hispanics have the highest un-insured
rates in the U.S., which is often a barrier to scheduling professional dental
visits.^2

In partnership with the HDA, Colgate’s “Oral Health Month” will help reach
Hispanic communities by delivering bi-lingual oral health education resources
online and by providing free dental screenings to children in need through
Colgate’s Bright Smiles, Bright Futures® fleet of mobile dental vans.

On a larger level, consumers will also be encouraged to take charge of their
smiles by pledging to practice healthy habits online at Colgate.com/OHM or by
texting “SONRIE” + your zip code to 24474. For every pledge submitted during
“Oral Health Month”, a dental clinic in one of the chosen cities nearest the
participant will receive $1.00 (USD) worth of Colgate® oral care product, for
a minimum donation of $5000 value and a maximum donation of $10,000 value per
clinic, up to $80,000 worth of oral care products overall.^3

“The Hispanic Dental Association is proud to join Colgate in celebrating this
year’s “Oral Health Month”, an annual campaign that supports our
organization’s mission to improve oral care among Hispanics,” Maritza Morell,
President, Hispanic Dental Association. “We are inspired by the enthusiasm of
this campaign and look forward to educating families across the U.S. and to
helping our sponsored dental clinics, one pledge at a time.”

For more information about Colgate’s “Oral Health Month” campaign, please
visit is available at www.Colgate.com/OHM.

About Colgate-Palmolive

Colgate-Palmolive is a leading global consumer products company, tightly
focused on Oral Care, Personal Care, Home Care and Pet Nutrition.
Colgate-Palmolive sells its products in over 200 countries and territories
around the world under such internationally recognized brand names as Colgate,
Palmolive, Mennen, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, Elmex,
Tom's of Maine, Sanex, Ajax, Axion, Soupline, and Suavitel, as well as Hill's
Science Diet and Hill's Prescription Diet. For more information about
Colgate-Palmolive's global business, visit the Company's web site at
www.Colgate.com. To learn more about Colgate Bright Smiles, Bright Futures^®,
Colgate's global oral health education program, please visit
http://www.colgatebsbf.com. CL-C

About Hispanic Dental Association

The Hispanic Dental Association is a national, non-profit organization
comprised of oral health professionals and students dedicated to eliminating
oral health disparities in the Hispanic community by providing service,
education, advocacy, and leadership.

^1 http://www.hdassoc.org/education-and-resources/statistics/

^2 http://minorityhealth.hhs.gov/templates/browse.aspx?lvl=2&lvlID=54

^3 No purchase required, nor will purchase increase donation amount. Between
July 1 and July 31, 2013, for every pledge made online or via text,
Colgate-Palmolive Company will donate $1.00 worth of product to two dental
clinics, selected by the HDA, in each of four cities: New York City, Los
Angeles, Miami, and Houston, for a total minimum donation of $40,000 worth of
product and a maximum donation of $80,000 worth of product.

Contact:

for Colgate-Palmolive
Vivian Hernandez, 212-798-9839
vivian.hernandez@cohnwolfe.com
 
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