Hotwire Launches New iPad App as Rapidly Growing Tablet Market Helps Drive Mobile Purchases Up Compared to Last Year

  Hotwire Launches New iPad App as Rapidly Growing Tablet Market Helps Drive
                  Mobile Purchases Up Compared to Last Year

Tablet Transactions a Main Driver of Growth and Hotwire's New App Helps Users
More Easily Secure Incredible Hotel Deals

PR Newswire

SAN FRANCISCO, June 27, 2013

SAN FRANCISCO, June 27, 2013 /PRNewswire/ -- Hotwire.com®, a leading discount
travel site, today announced the launch of its first iPad app, to better serve
the rapidly increasing customer base using tablets to purchase last-minute
deals. The introduction of a free iPad app expands Hotwire's suite of mobile
products, which includes an award-winning mobile website and an iPhone and
iPod touch app, and delivers hotel savings in over 3,145 cities across 61
countries. The app's unique interface cuts booking time in half when compared
to the desktop experience, so travelers can make their next hotel reservation
wherever, whenever, and with just a few taps.

(Photo: http://photos.prnewswire.com/prnh/20130627/AQ39471)

As a leader in offering discounts to the last-minute traveler, Hotwire saw its
customer base respond quickly and positively to the launch of its iPhone app
last year. In fact, nearly 25 percent of all Hotwire hotel transactions on
average now come from a mobile device with 75 percent of hotels being booked
same day. Those numbers are only expected to grow as many rarely return back
to the desktop version of the site once they have a mobile booking
experience*. Overall, mobile bookings are up considerably, and tablet bookings
account for nearly half of all mobile purchases. And with tablets expected to
overtake smartphones to become the primary source of mobile purchases within
the next three years**, Hotwire felt it was the perfect time to launch a
dependable iPad app.

"Last year's iPhone app launch was a nice success, but now we are seeing a
huge surge in bookings via tablet devices. What's even more interesting is
that the majority of these mobile users never return to their desktop to book,
solely relying on their tablet or smartphone," said Pierre-Etienne Chartier,
vice president of the Hotwire Group. "The trend to book on-the-go, last-minute
and via a mobile device is only going to grow as travelers continue to realize
that the best savings on discount travel sites can often be found on the day
of arrival. In fact, I believe in the near future mobile overtakes desktop
when it comes to travelers' primary purchase source, so now was the perfect
time to launch a fast and easy-to-use iPad app."

The new iPad app – much like the iPhone app – puts a keen importance on ease
of use, speed and savings. Here's how the app works:

  oSorting and refining hotel search is instantaneous on the app's
    interactive map, cutting out much of the clutter seen on other apps.
  oUsers select their preferred deal and the app displays hotel amenities,
    sample hotel brands within the selected star rating category and the total
    price.
  oTo book, the user simply hits "continue" and either enters their booking
    information or uses stored information for an even quicker experience.
    They then receive a confirmation notice with the name and address of their
    booked hotel.
  oUsers may also store and access past and future trips on the My Trips
    section of the app.

The Hotwire app is available for free today from the U.S. and Canada App Store
on iPad or at www.iTunes.com/AppStore.

*Based on mobile Hotwire data as of May 2012 that shows majority of customers
repeat bookings via mobile site or iPhone app once they make their first
purchase via a mobile device.

** Based off Juniper Research new mobile content revenue forecast, May 2013
http://www.juniperresearch.com/reports/mobile_content_business_models

About Hotwire

Hotwire.com is a leading discount travel site with low rates on airline
tickets, hotel rooms, rental cars, cruises and vacation packages. Launched in
2000, Hotwire, Inc. obtains deep discounts from its travel suppliers to help
travelers book unsold airline seats, hotel rooms and rental cars. Hotwire.com
is an award winning website and Hotwire, Inc. is an operating company within
Expedia, Inc. CST # 2029030-50. NST: 20003-0209. For more information, visit
http://www.hotwire.com. Hotwire.com operates sites in 13 countries worldwide:
www.hotwire.com, www.hotwire.com/uk, www.hotwire.com/ie, www.hotwire.com/au,
www.hotwire.com/nz, www.hotwire.com/se, www.hotwire.com/no,
www.hotwire.com/dk, www.hotwire.com/de, www.hotwire.com/hk, www.hotwire.com/mx
and www.hotwire.com/sg. In addition to Hotwire, The Hotwire Group of websites
includes: www.hotwire.com and www.carrentals.com.

Hotwire, Hotwire.com and the Hotwire logo are either registered trademarks or
trademarks of Hotwire, Inc. in the U.S. and/or other countries.All other
trademarks are the property of their respective owners.© 2013 Hotwire, Inc.
All rights reserved. CST # 2053390-50.

Contact:
Andrew Reynolds
Atomic PR
(323) 648-5425
Andrew@atomicpr.com

SOURCE Hotwire.com

Website: http://www.hotwire.com
 
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