Free The Children/RBC "We Create Change" Penny Drive Raises $1.4 Million, Providing 56,000 People With Clean Water For Life

Free The Children/RBC "We Create Change" Penny Drive Raises $1.4 Million, 
Providing 56,000 People With Clean Water For Life 
Elementary School Students Pull Wagons Filled with Pennies Up Bay Street to 
Celebrate Canada's Largest Youth-Led Penny Drive 
TORONTO, June 27, 2013 /CNW/ - To mark the end of the school year, Free The 
Children and RBC celebrated the incredible fundraising effort of hundreds of 
thousands of youth and their schools through the "We Create Change" penny 
drive, today announcing the final total, which outweighs approximately 64 
elephants and more than five empty Boeing 747's. Young people across the 
country raised 140 million pennies ($1.4 million), providing 56,000 people 
with clean water for life. All pennies collected were in support of Free The 
Children's year-long Water Initiative to provide a permanent source of clean 
water to people in developing countries. 
As Canada's Largest Youth-Led Penny Drive comes to a close, a caravan of 
elementary school students pulled 50 red wagons filled with pennies up Bay 
Street in Toronto today. RBC president and CEO Gord Nixon and co-founder of 
Free The Children Marc Kielburger were there to welcome the students and their 
penny wagons into the bank's Toronto main branch and to congratulate and 
celebrate their amazing fundraising drive. 
"It's great to be part of something that is truly creating change and I would 
like to thank all the students and schools who participated," said Gord Nixon, 
president and CEO, RBC. "Our long-term commitment with Free the Children 
supports two very important issues - financial literacy and access to clean 
water. Today's results demonstrate how a large-scale, positive impact can be 
made when we work together — no matter how small or simple those acts may 
Students at more than 3,000 schools across Canada participated in the "We 
Create Change" penny drive over the past school year. They emptied their piggy 
banks, held school-wide penny drives, canvassed neighbourhoods, family and 
friends, and set up collection jars in community centres and workplaces. 
Individual donors, businesses and organizations also collected pennies for 
this campaign. Special Free The Children/RBC penny bags were provided to all 
participants. When full, each bag held $25 in pennies - enough to provide one 
person with clean water for life. 
"We are so incredibly humbled by the amount of change Canada's youth were able 
to achieve this year, and we can't thank RBC enough for opening up their 
branches to accept the more than 56,000 penny bags that were dropped off 
throughout the year," said Marc Kielburger, co-founder of Free The Children." 
On average, 80 percent of illnesses in the developing world can be linked to 
poor water and sanitation. Thanks to the incredible efforts of youth across 
Canada, the "We Create Change" penny drive will provide 56,000 people in our 
developing countries, clean water for life." 
The final day to drop off designated Free The Children/RBC $25 penny bags at 
RBC branches across the country is Saturday, June 29, 2013. Next year's We 
Create Change campaign will focus on a new coin drive to support education in 
Free The Children's developing communities overseas. The campaign will also 
include tools and resources focused on financial literary for teachers here in 
Canada to use and educate their students right in the classroom. 
Pennies collected through We Create Change, in conjunction with the proceeds 
from sales of Me to We's Water Rafiki Friend Chain, online donations, and We 
Walk 4Water, has enabled Free The Children to reach its year-long Water 
Initiative goal of providing 100,000 people around the world with permanent 
sources of clean water. 
About Free The Children
Free The Children is an international charity and educational partner. Founded 
in 1995 by international activist Craig Kielburger, Free The Children believes 
in a world where young people are free to achieve their fullest potential, and 
empowers youth to remove barriers that prevent them from being active local 
and global citizens. The organization's domestic programs—which includes We 
Day, Free The Children's signature youth empowerment event—educate, engage 
and empower 1.7 million young people across North America, the UK and around 
the world to become engaged global citizens. Its international projects have 
brought more than 650 schools and school rooms to youth and provided clean 
water and sanitation, health care and food security to one million people 
around the world, freeing children and their families from the cycle of 
The organization has received the World's Children's Prize for the Rights of 
the Child, the Human Rights Award from the World Association of 
Non-Governmental Organizations, and has formed successful partnerships with 
leading school boards and Oprah's Angel Network. For more information, visit 
About RBC and Youth
RBC supports a diverse range of youth-focused initiatives across Canada, 
through sponsorships, donations and employee volunteer activities. Through 
long-term commitments with Free The Children, RBC supports We Day events 
across Canada, the We Act program and We Create Change and is the exclusive 
financial services sponsor of all Free The Children initiatives. In addition, 
RBC seeks to provide young people with the financial understanding and 
foundation to achieve secure financial futures by offering free financial 
advice and tools to students through the RBC Advice Centre and the RBC 
Financial Advice for Students website. For more information, visit 
RBC supports a broad range of community initiatives through donations, 
sponsorships and employee volunteer activities. In 2012, we contributed more 
than $95 million to causes worldwide, including donations and community 
investments of more than $64 million and $31 million in sponsorships. 
Kate Yurincich, RBC, 416 974-1031, Tamara Kaftalovich, 
Free The Children, 416 888-8536, 
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CO: RBC Royal Bank
ST: Ontario
NI: FIN *  
-0- Jun/27/2013 15:20 GMT
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