Regal Entertainment Group Announces “Much Ado About Nothing” Fan Art Winner

  Regal Entertainment Group Announces “Much Ado About Nothing” Fan Art Winner

        Matt Stevenson, from Washington, D.C., designs winning poster

Business Wire

KNOXVILLE, Tenn. -- June 27, 2013

Regal Entertainment Group (NYSE: RGC), a leading motion picture exhibitor
owning and operating the largest theatre circuit in the United States, today
announces that Joss Whedon has chosen a winner for the Regal Fan Art
Challenge. Matt Stevenson from Washington, D.C. was chosen from more than 400
submissions. Whedon is a widely acclaimed film director known for his recent
work on Marvel’s “The Avengers.” A limited edition print of the winning design
will be handed out to guests attending Whedon’s new film “Much Ado About
Nothing” at participating Regal Cinemas, United Artists and Edwards Theatres.

“Regal Entertainment Group is pleased to announce the winning submission
hand-picked by Joss Whedon. And we couldn’t be more proud of the design
crafted by Matt Stevenson of Washington, D.C.,” said Ken Thewes, chief
marketing officer for Regal Entertainment Group. “Choosing the winning poster
out of hundreds of submissions from dedicated fans, artists and designers was
no easy task, but Joss made an excellent choice. We are very excited to hand
out a limited supply of Matt’s artwork at the ‘Much Ado About Nothing’
showings at Regal locations this Friday.”

The beautiful artwork will also be on display at many Regal Cinema Art
theatres showing “Much Ado About Nothing” as a limited release film. The
design features two lipstick stains and a smudge in the shape of a mask,
similar to those worn by the characters in the film. The mini-posters will be
given away for free while supplies last. As a result of his first place
finish, Stevenson will receive a framed copy of the artwork signed by Joss
Whedon himself and a year of free movies from Regal.

“It’s an honor to know that Mr. Whedon appreciated my creativity. I look up to
him as a fellow right-brained individual. Joss develops complex dialogue and
characters which make him a natural choice to take on Shakespeare,” stated
Stevenson. “I wanted to match Joss’ wit and create something of a visual
double entendre. To know Mr. Whedon considered my concept worthy is a huge
compliment because it comes from such a creative guy.”

In addition to Stevenson’s submission, two other poster designs were awarded
prizes. During this promotion, Regal’s website includes a video with Joss
Whedon asking fans for their take on how to market his latest film. To see all
submissions, visit the page here: www.REGmovies.com/mymuchadoposter.

About “Much Ado About Nothing:”

Filmed in just 12 days entirely on location in exotic Santa Monica, Calif.,
the film features a stellar cast of beloved, or soon to be beloved, actors -
some of them veterans of Shakespearean theater, some completely new to the
form, but all dedicated to the idea that this story bears retelling, that this
dialogue is as fresh and intoxicating as any being written, and that the joy
of working on a passion project surrounded by dear friends, admired colleagues
and an atmosphere of unabashed rapture far outweighs their hilariously
miniature paychecks.

Shot in glorious black and white by Jay Hunter (“Paper Heart,” “Dollhouse”),
the film stars Amy Acker (“Cabin in the Woods,” “Alias”) and Alexis Denisof
(“How I Met Your Mother,” “Angel”) as Beatrice and Benedick, the world’s least
likely lovers headed for their inevitable tumble into love. The supporting
cast includes Nathan Fillion (“Castle,” “Waitress”) as Dogberry, Clark Gregg
(“Avengers,” “Iron Man”) as Leonato, Fran Kranz (“Cabin in the Woods,”
“Dollhouse”) as Claudio and Reed Diamond (“Franklin & Bash,” “Moneyball”) as
Don Pedro.

Tweet This: Joss Whedon chooses winning art for the #MyMuchAdoPoster contest
@REGmovies

About Regal Entertainment Group:

Regal Entertainment Group (NYSE: RGC) operates the largest and most
geographically diverse theatre circuit in the United States, consisting of
7,350 screens in 578 theatres in 42 states along with Guam, Saipan, American
Samoa and the District of Columbia as of May 23, 2013. The Company operates
theatres in 46 of the top 50 U.S. designated market areas. We believe that the
size, reach and quality of the Company’s theatre circuit not only provide its
patrons with a convenient and enjoyable movie-going experience, but is also an
exceptional platform to realize economies of scale in theatre operations.

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Contact:

Media Contact:
Russ Nunley
Vice President of Marketing & Communications
Regal Entertainment Group
russ.nunley@REGmovies.com
865-925-9539
 
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