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ComEd Using Crowdsourcing to Redesign its Bills

               ComEd Using Crowdsourcing to Redesign its Bills

Utility seeks customers' feedback on the bill redesign

PR Newswire

CHICAGO, June 27, 2013

CHICAGO, June 27, 2013 /PRNewswire/ -- As part of an effort to enhance the
customer experience, ComEd today announced it is planning to redesign its bill
to make it easier for customers to understand and better manage their energy
use. ComEd will use a technique called "crowdsourcing," which uses social
media and other digital channels to ask customers to identify the features
they need and want in their electric bills.

"Our customers have told us that our current bill is difficult to read and
understand," said Val Jensen, senior vice president of Customer Operations,
ComEd. "We've heard our customers loud and clear, and now we are asking them
for their help in designing a bill that will better meet their needs."

Customers can provide feedback on the bill's design through various online
forums, including a brand-new "bill builder." This interactive tool allows
customers to arrange and customize features of the bill to visually illustrate
where they would like each of the bill's components to be placed on the bill
and the level of detail that should be provided. For example, customers can
indicate if they would like to see information comparing their energy usage to
their neighbors. They can also specify how they would like to see this
information presented in terms of charts and graphs.

In addition, ComEd launched a "heat map" survey through its Facebook page for
customers to provide feedback. With the click of a mouse, customers can
pinpoint the sections of the current bill they find most helpful. The clicks
from all participants will be combined to illuminate the most popular areas of
the bill so that those can be made more prominent. ComEd will also use its
social media sites to periodically launch online polls to gather additional

ComEd's initial social media poll indicated 47 percent of those polled view
the "billing summary" as the most useful part of the bill; followed by the
"total charge breakdown," 19 percent; and "usage profile," 19 percent.
Twenty-six percent of those polled feel the "payment stub" is the least

As customer's suggestions are made, ComEd will make changes to the bill and
work toward a full bill transformation in 2014. To provide feedback and to
follow progress on ComEd's bill redesign, please visit
Customers can also stay engaged with ComEd through Facebook and Twitter.

Commonwealth Edison Company (ComEd) is a unit of Chicago-based Exelon
Corporation (NYSE: EXC), the nation's leading competitive energy provider,
with approximately 6.6 million customers. ComEd provides service to
approximately 3.8 million customers across northern Illinois, or 70 percent of
the state's population.


Contact: ComEd Media Relations, +1-312-394-3500
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