Demand Media Launches Stronger – New Online Fitness and Nutrition Program that Builds on LIVESTRONG.COM’s Success

  Demand Media Launches Stronger – New Online Fitness and Nutrition Program
  that Builds on LIVESTRONG.COM’s Success

    New product is another key initiative in Demand’s growing paid content

Business Wire

SANTA MONICA, Calif. -- June 27, 2013

Demand Media® (NYSE:DMD) today announced the launch of Stronger, a unique
digital fitness and nutrition program that is available to users on a monthly
subscription basis. The Stronger program is another key initiative in the
company’s growing paid content portfolio that includes Creativebug, a
subscription-based online site offering high-quality arts and craft video
workshops that was acquired by Demand earlier this year.

“We’re building on the success of LIVESTRONG.COM and its world community of 26
million monthly unique visitors^1 to launch a new subscription-based video
fitness program that complements the site’s core offerings. We believe the
scalability of our content creation platform will allow us to quickly expand
our paid content efforts, which could include introducing new fitness programs
targeted at specific segments of the market, from yoga enthusiasts to new
moms,” said Stewart Marlborough, Executive Vice President of Media at Demand

The Stronger Experience

Millions of users already enjoy the Content For Real Life that’s offered on
LIVESTRONG.COM, including exercise tips, nutritional information, tracking
tools and an active community. Stronger brings together these key components
in an integrated program, allowing consumers the option to pay for a more
customized approach tailored to their specific fitness and weight loss goals –
all in one convenient online destination.

  *High intensity videos including 30-minute workouts with daily motivation
    and coaching led by former professional soccer player and celebrity
    trainer Nicky Holender
  *Personalized meal plans with hundreds of new simple-to-prepare recipes
    from nationally recognized nutrition expert Keri Glassman. The meal plans
    have 4 dietary options: omnivore, vegetarian, vegan, gluten-free
  *Interactive dashboard integrates the existing and highly successful
    MyPlate calorie tracker tool and provides access to an online food library
    of more than 1 million items
  *Community for subscribers to get tips and support as they share their
    experience with the Stronger program

“Stronger is a natural evolution of what we’ve learned from LIVESTRONG.COM.
Taking our insights about how people use our content and tools, we’ve created
a fitness product that removes a lot of the obstacles that stand in the way of
people achieving their goals,” added Michael Kirby, Senior Vice President and
General Manager of LIVESTRONG.COM. “We’ve designed a program that requires no
gym and no equipment that’s personalized for your convenience. We deliver
easy-to-follow body-weight exercises, meal plans and recipes on any
internet-connected screen - on desktop, mobile or tablet. Everything is easily
tracked through the dashboard, which was developed from understanding how
users are using MyPlate.”

About Demand Media

Demand Media, Inc. (NYSE: DMD) is a leading digital media and domain services
company that informs and entertains one of the internet’s largest audiences,
helps advertisers find innovative ways to engage with their customers and
enables publishers, individuals and businesses to expand their online
presence. Headquartered in Santa Monica, CA, Demand Media has offices in North
America, South America and Europe. For more information about Demand Media,
please visit

Cautionary Information Regarding Forward-Looking Statements

This press release contains forward-looking statements within the meaning of
the safe harbor provisions of the Private Securities Litigation Reform Act of
1995, as amended. These forward-looking statements involve risks and
uncertainties regarding the Company's future financial performance, and are
based on current expectations, estimates and projections about our industry,
financial condition, operating performance and results of operations,
including certain assumptions related thereto. Statements containing words
such as guidance, may, believe, anticipate, expect, intend, plan, project,
projections, business outlook, and estimate or similar expressions constitute
forward-looking statements. Actual results may differ materially from the
results predicted, and reported results should not be considered an indication
of future performance. Potential risks and uncertainties include, among
others: our ability to complete a separation of our business as announced
herein and unanticipated developments that may delay or negatively impact such
a transaction; the possibility that we may decide not to proceed with the
separation of our business as announced herein if we determine that
alternative opportunities are more favorable to our stockholders; the
possibility that we decide to separate our business in a manner different from
that disclosed herein; the impact and possible disruption to our operations
from pursuing such a separation transaction announced herein; our ability to
retain key personnel; the high costs we will likely incur in connection with
such a transaction, which we would not be able to recoup if such a transaction
is not consummated; the expectation that the transaction announced herein will
be tax-free; revenue and growth expectations for the two independent companies
following the separation of our business; the ability of each business to
operate as an independent entity upon completion of such a transaction;
changes in the methodologies of internet search engines, including ongoing
algorithmic changes made by Google as well as possible future changes, and the
impact such changes may have on page view growth and driving search related
traffic to our owned and operated websites and the websites of our network
customers; changes in our content creation and distribution platform,
including the possible repurposing of content to alternate distribution
channels, reduced investments in intangible assets or the sale or removal of
content; our ability to successfully launch, produce and monetize new content
formats; the inherent challenges of estimating the overall impact on page
views and search driven traffic to our owned and operated websites based on
the data available to us as internet search engines continue to make
adjustments to their search algorithms; our ability to compete with new or
existing competitors; our ability to maintain or increase our advertising
revenue; our ability to continue to drive and grow traffic to our owned and
operated websites and the websites of our network customers; our ability to
effectively monetize our portfolio of content; our dependence on material
agreements with a specific business partner for a significant portion of our
revenue; future internal rates of return on content investment and our
decision to invest in different types of content in the future, including
premium video and other formats of text content; our ability to attract and
retain freelance creative professionals; changes in our level of investment in
media content intangibles; the effects of changes or shifts in internet
marketing expenditures, including from text to video content as well as from
desktop to mobile content; the effects of shifting consumption of media
content from desktop to mobile; the effects of seasonality on traffic to our
owned and operated websites and the websites of our network customers; our
ability to continue to add partners to our registrar platform on competitive
terms; our ability to successfully pursue and implement our gTLD initiative;
changes in stock-based compensation; changes in amortization or depreciation
expense due to a variety of factors; potential write downs, reserves against
or impairment of assets including receivables, goodwill, intangibles
(including media content) or other assets; changes in tax laws, our business
or other factors that would impact anticipated tax benefits or expenses; our
ability to successfully identify, consummate and integrate acquisitions; our
ability to retain key customers and key personnel; risks associated with
litigation; the impact of governmental regulation; and the effects of
discontinuing or discontinued business operations. From time to time, we may
consider acquisitions or divestitures that, if consummated, could be material.
Any forward-looking statements regarding financial metrics are based upon the
assumption that no such acquisition or divestiture is consummated during the
relevant periods. If an acquisition or divestiture were consummated, actual
results could differ materially from any forward-looking statements. More
information about potential risk factors that could affect our operating and
financial results are contained in our annual report on Form 10-K for the
fiscal year ending December 31, 2012 filed with the Securities and Exchange
Commission ( on March 5, 2013, and as such risk factors may
be updated in our quarterly reports on Form 10-Q filed with the Securities and
Exchange Commission, including, without limitation, information under the
captions Risk Factors and Management's Discussion and Analysis of Financial
Condition and Results of Operations.

Furthermore, as discussed above, the Company does not intend to revise or
update the information set forth in this press release, except as required by
law, and may not provide this type of information in the future.

^1 Source: comScore, April 2013


Investor Contact:
Demand Media
Julie MacMedan, 310-917-6485
Media Contact:
Demand Media
Jean Lin, 310-319-6854
Press spacebar to pause and continue. Press esc to stop.