NASCAR Champion Brad Keselowski To Reward A Designated Driver With A 2013 Ford Fusion

NASCAR Champion Brad Keselowski To Reward A Designated Driver With A 2013 Ford

Miller Lite and Ford Motor Company Encourage Fans to Take the Pledge and
Designate a Driver

PR Newswire

CHICAGO, June 27, 2013

CHICAGO, June 27, 2013 /PRNewswire/ --Miller Lite and Ford Motor Company today
announced a summer sweepstakes to reward consumers for being responsible and
pledging to never drive drunk. Consumers who take a pledge to be a designated
driver will be offered the opportunity to enter to win a 2013 Ford Fusion SE.
The prize will be delivered personally by reigning Sprint Cup champion Brad
Keselowski, who drives the Miller Lite No. 2 Blue Deuce Ford Fusion.


"Since Miller Lite teamed with NASCAR to bring responsibility to the track,
thousands of fans have pledged to never drive drunk, and now we're rewarding
them in a big way," said Ryan Reis, senior director of brand marketing for
Miller Lite. "We encourage fans to plan ahead for their Miller Time by
designating a driver. We are excited to reward one lucky fan with a brand new
Ford Fusion SE."

Beginning June 27 when NASCAR heads to the Kentucky Speedway, consumers can
enter to win a 2013 Ford Fusion SE by logging on to and taking the pledge. The winner will be
announced at the end of the NASCAR Chase for the Sprint Cup and the car will
be prized in early December.

"We are proud to partner with Miller Lite to help reward a responsible driver
with a Ford Fusion SE," said Tim Duerr, Motorsports Marketing Manager for Ford
Racing. "Responsibility has always been a top priority for Ford and we look
forward to giving the winner a great driving experience with the help of the
sport's best driver."

Fans can also enter to win prizes on race day by visiting the Miller Lite
designated driver booths at sponsored tracks throughout the rest of the season
in partnership with TEAM Coalition. Miller Lite is part of the MillerCoors
family of brands. To learn more about the company's commitment to drunk
driving prevention, visit 

About MillerCoors
MillerCoors brews, markets and sells the MillerCoors portfolio of brands in
the U.S. and Puerto Rico. Built on a foundation of great beer brands and
nearly 300 years of brewing heritage, MillerCoors continues the commitment of
its founders to brew the highest quality beers. MillerCoors is the
second-largest beer company in America, capturing nearly 30 percent of U.S.
beer sales. Led by two of the best-selling beers in the industry, Coors Light
and Miller Lite, MillerCoors has a broad portfolio of highly complementary
brands across every major industry segment. The company offers a variety of
leading craft and import brands, including Blue Moon and Leinenkugel's,
through its Tenth and Blake division. MillerCoors operates eight major
breweries in the U.S., as well as the Leinenkugel's craft brewery in Chippewa
Falls, Wisc., and two microbreweries, the 10th Street Brewery in Milwaukee and
the Blue Moon Brewing Company at Coors Field in Denver. MillerCoors insists
on building its brands the right way through brewing quality, responsible
marketing and environmental and community impact. MillerCoors is a joint
venture of SABMiller plc and Molson Coors Brewing Company. Learn more at, at or on Twitter through

About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn,
Mich., manufactures or distributes automobiles across six continents. With
about 175,000 employees and 65 plants worldwide, the company's automotive
brands include Ford and Lincoln. The company provides financial services
through Ford Motor Credit Company. For more information regarding Ford and its
products worldwide, please visit

SOURCE Miller Lite

Contact: Karina Diehl, (312) 496-2973,; or
Courtney Schiesher, (312) 845-8395,
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