New P&G Professional™ Survey Reveals Cleaning Industry Managers Value Relevant Online Information from Vendors and Partners

  New P&G Professional™ Survey Reveals Cleaning Industry Managers Value
  Relevant Online Information from Vendors and Partners

P&G Professional Launches Redesigned Website with Educational Videos, Training
                                Tools and More

Business Wire

CINCINNATI -- June 27, 2013

Procter & Gamble Professional™, the away-from-home division of Procter &
Gamble, released the findings of its national “Digital Usage in the Cleaning
Industry” survey today, which queried 405 cleaning industry professionals and
decision makers. The survey’s findings revealed that cleaning industry
managers look to vendors and partners to develop and offer valuable,
business-relevant content. In fact, when asked about the types of media used
for work-related reasons, 65 percent of respondents say they have used
training videos and 34 percent of respondents have used product review videos,
while the same proportion (34 percent) say they have used archived webinars.
Of the nearly two-thirds (65 percent) of people who have used training videos,
63 percent say they prefer working with vendors or suppliers who provide them.

On the heels of this survey, P&G Professional also announced the launch of its
newly redesigned website,, with simplified navigation and
improved access to online training videos and materials, industry-relevant
webinars, cleaning tips and product information, among other tools to help
businesses thrive. The improved website also features quick links to
frequently used Material Safety Data Sheets (MSDS) and “Buy it Now”
capabilities for product purchasing. Plus, the site is mobile-ready and
accessible on any device, at any time.

“P&G Professional is thrilled to introduce its redesigned website to serve as
a resource for the professional cleaning industry. We took all the valuable
customer feedback received in recent years and used that to guide us in the
website redesign,” said Renee Buchanan, Communications Manager, P&G
Professional. “Findings from our recent survey further confirmed the
importance and types of educational training materials that many cleaning
managers are looking for to boost productivity and efficiency in their
day-to-day operations, so we made sure those offerings are easy to locate and
access on our site as well.”

Customers Prefer Working with Vendors Offering Training Videos

Receiving online training tools is important to industry professionals. Of the
two-thirds (65 percent) of survey respondents who use training videos for
work-related reasons:

  *71 percent say they have shared video training content with colleagues.
  *71 percent report that video training is well received in their
    organization or company.
  *63 percent say that they prefer working with vendors or suppliers who
    provide training videos.
  *69 percent wish that a greater variety of vendor/supplier training videos
    were available.
  *Of the 35 percent who do not currently use training videos, four in 10
    would consider using them as part of employee training on cleaning
    processes and procedures.

“While in-person support still remains the preferred training method of
cleaning industry managers, training videos are widely used, and have even
greater audience potential if the content is available online,” said Kevin
Wenzel, Associate Marketing Director, P&G Professional. “We strive to provide
ongoing efficient and effective solutions for businesses. Our online
resources, along with our customer service phone support, are helping
customers get the information they need quickly and easily so they can keep
their business moving forward without waiting for a representative to provide
on-site support.”

Additional Survey Highlights:

  *Online Communication: While e-mail communication (43 percent) slightly
    edges out phone (39 percent) and in-person (42 percent) in terms of their
    top two preferred methods of communication with vendors, suppliers, or
    sales, respondents’ attitudes about digital communication with them
    suggest openness to more online communication. Additionally, when it comes
    to communicating with these people, 81 percent are open to receiving
    electronic documents, 64 percent say it is more efficient to communicate
    online, and 61 percent would be open to more online/digital communication
  *Business Apps: Of the 55 percent of cleaning industry managers who have
    used a Smartphone or tablet with internet for professional purposes, only
    four in 10 (39 percent) have used a business-sponsored app to help them do
    their job better or more efficiently. Of those who have not used
    vendor/supplier provided apps, more than half (53 percent) say they would
    be interested in an app to receive customer service or to troubleshoot a
  *Corporate Websites/Facebook: Three quarters (74 percent) of respondents
    report their company has a website, and half (52 percent) say their
    company has a Facebook page.
  *Social Media in Business: Three quarters (74 percent) of cleaning
    operations managers report using social media for professional reasons.

       *The most sought-after information on social media sites is company
         information (64 percent), brand/product information/specs (55
         percent) and industry tips/information (50 percent).

  *Future Outlook: Looking to the future of the cleaning industry, nine in 10
    of those surveyed believe online ordering will become increasingly common,
    eight in 10 believe digital communication with vendors or suppliers will
    become increasingly common and seven in 10 believe video training will
    become more common, while about the same proportion (68 percent) believe
    that training will be conducted mostly online.

In line with survey respondents’ future outlooks, P&G Professional’s
redesigned website is meeting the needs of cleaning industry managers and
staff with its business-relevant information and training tools. P&G
Professional will continue to develop timely, sought after information through, while still providing traditional methods of training and printed
materials through in-person consultations and product demos.

To view the full report from P&G Professional’s Ipsos survey conducted August
20-27, 2012, please visit

About P&G Professional

P&G Professional® is the away-from-home division of Procter & Gamble, serving
the foodservice, building cleaning and maintenance, hospitality and
convenience stores industries. P&G Professional offers complete solutions
utilizing its parent company's scale, trusted brands and strengths in market
and consumer understanding. P&G Professional features such brands as Dawn®,
Mr. Clean®, Comet®, Spic and Span®, Bounty®, Safeguard®, Febreze®, Swiffer®,
Tide®, and its own brand, P&G Pro Line®. Please visit for the
latest information about P&G Professional's solutions.

About Procter & Gamble

P&G serves approximately 4.6 billion people around the world with its brands.
The Company has one of the strongest portfolios of trusted, quality,
leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®,
Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®, Lenor®,
Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®,
Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The
P&G community includes operations in approximately 75 countries worldwide.
Please visit for the latest news and in-depth information
about P&G and its brands.


Citizen Paine for P&G Professional
Sara Sloan, 949-809-6856
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