The World Has "Flicked Its BIC" For 40 Years!

                The World Has "Flicked Its BIC" For 40 Years!

More than 30 Billion Iconic BIC Lighters Sold Worldwide Since 1973 - "Keep on
Flicking!"

PR Newswire

SHELTON, Conn., June 26, 2013

SHELTON, Conn., June 26, 2013 /PRNewswire/ --BIC, a world-leading
manufacturer of stationery products, lighters and shavers, is celebrating its
iconic BIC^® Lighter's 40th birthday. To celebrate this milestone, the
company has launched a series of 40^th birthday "Flicktacular" consumer
promotions, including its "Best of You" contest that asked consumers to create
their own lighter designs. 

(Photo: http://photos.prnewswire.com/prnh/20130626/NY38345-a )
(Photo: http://photos.prnewswire.com/prnh/20130626/NY38345-b )

In 1973, BIC launched its first BIC Butane Lighter, which quickly became a
household staple throughout the world for its leading safety, quality and
reliability. When it was first introduced, the BIC Lighter was available in
five colors and sold for $1.49. Today, the BIC Lighter is available in a
breadth of eye-catching designs and has a suggested retail price of $1.69 to
$1.89 per lighter.

BIC Lighters are the most recognized lighter in the world. In fact, each day
throughout the world more than 6 million lighters are purchased by consumers
and since its introduction 40 years ago, BIC has sold more than 30 billion
lighters in over 160 countries.

Flicktacular BIC Lighter facts include:

  oThe BIC Classic^® lighter has been made in the USA (Milford, Connecticut)
    since 1974.
  oA BIC^® Classic^® Lighter provides up to 3,000 lights.
  oRecognized as an icon of modern design; it is in the permanent collections
    of the Museum of Modern Art (MoMA) in New York and the Musee national
    d'art moderne/Centre de creation industrielle-Centre Georges Pompidou in
    Paris.
  oThe BIC Classic Lighter's iconic shape is a registered trademark in many
    countries around the world.
  oThe famous commercials that got consumers to "Flick Your BIC^®" debuted in
    1975 - this slogan is still used today!
  oIn decades past concert goers got "hip to the groove" by "Flicking their
    BIC." Today they do so by waving their BIC  Concert Lighter smartphone app
    (free on the App store and Google Play).

"Over the past 40 years, the BIC Lighter has become a pop culture icon and the
worldwide leader in producing a safe, reliable flame for millions of consumers
every day," said Chris Mills, President, BIC North America Consumer Products.
"We take great pride in the safety and quality of our products, and in the
fact that after all of these years we continue to produce many of our lighters
here in the USA in our Milford, CT lighter facility."

BIC employs high safety standards at its manufacturing facilities throughout
the world. Every BIC lighter undergoes more than 50 individual, automated
quality checks during the manufacturing process. BIC's commitment to quality
continues even after each lighter has been machine inspected through further
examinations and by testing samples of the product once in the market.

BIC 40^th Birthday Flicktacular Promotions
BIC officially kicked off the Lighter's 40^th Birthday Flicktacular
celebration by having consumers vote online for their favorite designs from
two of its top-selling Special Edition^® design series: Tattoos and Flick My
BIC. The lighters that consumers selected as their favorites became part of
the BIC 40^th birthday Special Edition Series Birthday Lighters, which feature
a golden-hood and a 40^th birthday emblem.

Next, the BIC "Best of You" contest invited consumers to create their own BIC
Lighter designs. The company received more than a thousand entries, from which
the top eleven (11) designs were selected and are also part of the BIC 40^th
birthday Special Edition Series Birthday Lighters featuring the golden-hood
and 40^th birthday emblem.

"Best of You" contest winners, who were from all over the U.S., were flown
into New York City for the weekend and had the opportunity to visit BIC's
Milford, Connecticut lighter manufacturing facility to see their lighter
designs actually being applied to BIC Lighters. These designs are available
at retail through August 2013.

Until August 2013, BIC 40^th birthday Special Edition Series Birthday Lighters
will have a game code that consumers can enter online through
www.facebook.com/bicflickers for a chance to win instant-win prizes and the
ultimate birthday bash, an upscale three-day, two-night trip to Las Vegas for
four people.

About the BIC^® Lighter:
BIC is the #1 worldwide in branded pocket lighters. BIC lighters are known for
their safety, quality, long lasting and consistent performance, design, and
value. BIC lighters meet or exceed the lighter safety standards established
by ISO (International Organization for Standardization), the American Society
for Testing and Materials (ASTM), the U.S. Consumer Product Safety Commission
(CPSC), and all other government agencies. Every BIC lighter undergoes more
than 50 separate, automatic quality checks during the manufacturing process.

About BIC USA:
Established in Connecticut in 1958, BIC Consumer Products USA
(www.bicworldusa.com) is a leading distributor of stationery products,
lighters and shavers. Since its founding more than 50 years ago, BIC USA has
honored BIC's tradition of providing high-quality, affordable, simple and
inventive products, that are accessible to all. Through this unwavering
dedication BIC has become one of the most recognized brands in the world
today, delivering "More for your money…Always!"

SOURCE BIC

Website: http://www.bicworld.com
Contact: Jill Johnson, (203) 783-2051 (office), (203) 500-3815 (cell),
jill.johnson@bicworld.com; Amanda Mueller, (860) 430-2211 (office), (860)
367-7836 (cell), amandam@cashman-katz.com