Elegant Illusions, Inc. Reports Mar-May 2013 Same Store and Companywide Revenues

Elegant Illusions, Inc. Reports Mar-May 2013 Same Store and Companywide Revenues 
PACIFIC GROVE, CA -- (Marketwired) -- 06/26/13 --  Elegant Illusions,
Inc. (PINKSHEETS: EILL) announces  


 
--  Mar 2013 Companywide Sales up 2% - Same Store Sales up 9%
--  Apr 2013 Companywide Sales down 42% - Same Store Sales down 41%
--  May 2013 Companywide Sales down 17% - Same Store Sales down 17%

  
During the months of September through March the Company demonstrated
resiliency and sustainability by staying near last year's numbers in
both same store and companywide. However, beginning in April the
Company has seen a significant shift in retail spending and client
concern.  
The Company is continuing to maintain greater contact with past
clients; added moderate price points and staff support is still in
place. Additionally, the Company is lowering its prices across the
board to raise the level of sales. 
The single most contributing factor in sales growth and the
possibility of future Companywide sales growth in the near term is
the development of fine art sales. That possibility was delivered on
until April at which time art sales slowed dramatically and affected
the Company's overall sales. The Company continues to lower its
overhead. Because the Company owns all of its inventory we are able
to immediately lower prices due to the drop in gold and silver and
customer malaise and in purchasing new inventory at today's prices
still maintain a reasonable profit margin that should sustain the
Company until our direction becomes more clear. 
The Company continues to be debt free with a PCAOB audited financial
and has the potential to list on a higher exchange when conditions
are correct. 
Companywide figures are based on the revenues of 7 stores in 2012
versus revenues of 6 stores in 2013.  
Elegant Illusions, Inc. is engaged primarily in the created gem
jewelry business with 6 specialty stores across the continental
United States. The Company also has art galleries in Carmel and New
Orleans that are contributing a greater share of sales to the
Company.  
This release includes certain forward-looking information. This
forward-looking information involves certain risks and uncertainties
which could cause actual results to differ materially from those
discussed herei
n including, but not limited to, risks relating to
changing economic conditions, competitive pressures and changes in
expenses (such as changes in labor, rent and/or inventory purchase
costs). Forward-looking information generally is information stated
to be anticipated, expected or projected by the Company. We caution
readers that any such forward-looking statements are based on our
current expectations and beliefs but are not guarantees of future
performance. Actual results could differ materially from those
expressed or implied in the forward-looking statements. The Company
undertakes no obligation to update or revise any forward-looking
statements to reflect subsequent events or circumstances. 
Contact: 
James Cardinal
Elegant Illusions, Inc
(831) 649-1814
james@jewels88.com