Ogilvy & Mather North America Doubles Its Cannes Performance Year On Year

  Ogilvy & Mather North America Doubles Its Cannes Performance Year On Year

Announcement comes on the heels of being declared the most effective network
in North America by the Effies

PR Newswire

NEW YORK, June 26, 2013

NEW YORK, June 26, 2013 /PRNewswire/ -- The Ogilvy & Mather offices in New
York and Chicago left the 2013 Cannes International Festival of Creativity
with a record Eight Lions. They were awarded One Gold, One Silver, and Five
Bronze Lions, doubling the agency's North American total wins from 2012.

The Gold Lion was awarded in the prestigious Branded Content & Entertainment
category for O&M New York's 'A Boy and His Atom' work for IBM
(http://www.youtube.com/watch?v=oSCX78-8-q0). O&M North America also saw a
significant improvement in Cannes Shortlists this year with 16, from three
offices for six clients, a sharp jump from 2012 and 2011 results.

The day before the Cannes finale, O&M was named the Most Effective Agency
Network by the global Effie Effectiveness Index. This announcement comes one
month after O&M North America was named the Most Effective Advertising Agency
Network in North America and O&M New York was named the Most Effective
Individual Agency Office in the region.

"The best work provokes and persuades; there's no trade off between creativity
and effectiveness. It's gratifying to learn on the same day that O&M's North
American offices left Cannes with Eight Lions, we were also named the most
effective worldwide network by the Effies," said Steve Simpson,Chief Creative
Officer, Ogilvy & Mather North America."The O&M work honored by Cannes and
the Effies is artful and inventive, and it was designed to last. It was
created to advance the strategies of the world's most important, most enduring

In a year of firsts at the 60th Anniversary Cannes Lions Festival of
Creativity 2013, O&M has become the first agency to be awarded over 100 Lions
in one year, while also winning its first ever Creative Effectiveness Award,
and its first Titanium and Integrated Grand Prix. O&M was named Network of the
Year for the second year in a row, reinforcing the global network's creative

Ogilvy & Mather is one of the largest marketing communications companies in
the world. It was named Cannes Lions Network of the Year and the World's Most
Effective Agency Network by the Effie Effectiveness Index for two consecutive
years, 2012 and 2013. The company is comprised of industry leading units in
all of the following disciplines: advertising; public relations and public
affairs; branding and identity; shopper and retail marketing; healthcare
communications; direct, digital, promotion and relationship marketing;
consulting, research and analytics capabilities; branded content and
entertainment; and specialist communications. O&M services Fortune Global 500
companies as well as local businesses through its network of more than 450
offices in 120 countries. It is a WPP company (NASDAQ: WPPGY). For more
information, visit www.ogilvy.com, or follow us on Twitter at @Ogilvy and on

SOURCE Ogilvy & Mather
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