BYU Broadcasting to Release New Apps for Xbox 360 and Android
Network expands integrated digital media platform to allow users to stream
live tv, video-on-demand and BYU sports programming
PROVO, Utah, June 26, 2013
PROVO, Utah, June 26, 2013 /PRNewswire/ --BYU Broadcasting announced today
that it is developing video streaming apps for Microsoft's Xbox 360 platform
and Android devices, including smartphones and tablets, as part of its efforts
to expand the network's integrated digital media platform. BYUtv's Xbox 360
and Android apps will allow users to move seamlessly between the web, mobile
devices and game consoles, while streaming live television, as well as
thousands of hours of on-demand video content, including episodes of
popularoriginal BYUtvshows such as Granite Flats, Studio C and American Ride
and the entire library of BYU football and basketball games.
The BYUtv apps for Xbox and Android have all of the features users have come
to expect of top tier video streaming apps, including custom user playlists,
video playhead tracking, closed captioning support and TV schedule searching.
The Xbox app, being developed with the network's Seattle-based digital agency
partner, Cypress, will support Microsoft Kinect and Microsoft SmartGlass
technology, making it easy for users to navigate by voice, gesture, or mobile
device. The Android app targets devices running Android 4.0 and higher, and
is specifically designed to run on current generation Samsung, Google and
Kindle hardware. Both apps are slated for release in fall 2013.
About BYU Broadcasting:
Owned by Brigham Young University and based in Provo, Utah, BYUtv is a
groundbreaking High Definition television network, which has built its roster
of original "see the good in the world" programming to fill a void in the
primetime market. Currently, BYUtv is available in High Definition and is
carried to more than 53 million homes on Dish Network, DirecTV and over 800
cable systems in every state of the country via cable and satellite, as well
as via Internet streaming at byutv.org. The non-commercial station's reach is
unprecedented at any university in the world, and offers approximately 1,000
hours of original programming annually (500 hours of sports and 500 hours of
Cypress is a digital agency that creates seamless interactive experiences
across any screen - Web, mobile, tablet,gamingconsoleand set top box. Top
global brands choose Cypress' experienced team to develop and implement their
transmedia strategies. Cypress combines richcreativity with deep technical
experience to deliver award-winning applications and media solutions that
extend customer reach, strengthen relationships, facilitate commerce and
optimize business processes through a rich user experience. Cypress develops
solutions on the leading mobile and entertainment platforms including iOS,
Android and Xboxfor clients including AT&T, BYU, the NBA and Yahoo! and is
headquartered in Seattle.
Erika Bleiberg, Thatcher+Co.
SOURCE BYU Broadcasting
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