Havas Media and Kenshoo Renew Partnership Across 42 Markets Worldwide to
Continue Driving Optimal Search Marketing Performance
Kenshoo technology supports Havas Media campaigns for brands such as AXA PPP
Healthcare, National Express, Oppenheimer Funds, P&O Ferries, and Volvo
delivering return on ad spend improvements as high as 90 percent
SAN FRANCISCO, June 26, 2013
SAN FRANCISCO, June 26, 2013 /PRNewswire/ --
Havas Media (http://www.havasmedia.com), one of the world's largest
interactive advertising and communications groups,has renewed its global
partnership with digital marketing technology company, Kenshoo
(http://www.kenshoo.com). The agency group has committed to continue using the
Kenshoo Search paid search marketing platform to manage client campaigns in 42
markets, including the US, UK, Germany and France.
(Logo: http://photos.prnewswire.com/prnh/20120907/559592 )
Havas Media has been successfully using Kenshoo Search since 2010 to support
innovative programs for brands such as AXA PPP Healthcare, National Express,
Oppenheimer Funds, P&O Ferries and Volvo. The renewed partnership demonstrates
its confidence and trust in the adaptive technology, proven algorithms, and
unmatched scale provided by Kenshoo.
"With the help of Kenshoo's advanced platform and powerful bidding algorithms
we are able to deliver truly outstanding campaign performance, maximizing
return on investment for our clients. We're also able to improve the
productivity of our search teams with Kenshoo's flexible campaign management
tools and global client service support," said Alan Boughen, global search
director at Havas Media.
Havas Media utilized Kenshoo Search to achieve these impressive results on a
non-branded keyword portfolio for a large retail client:
oImproved return on ad spend (ROAS) by 90 percent
oConversion volumes increased by 93 percent
oCost-per-acquisition (CPA) reduced by 42 percent
oCost-per-click (CPC) reduced by 37 percent
Because Kenshoo integrates with Havas Media's own Artemis^[^TM^] global data
management platform, the agency's teams are able to drive cross-channel
business intelligence and attribution analysis to enhance understanding of
"We recognize that pay-per-click needs to be managed as part of an integrated
channel strategy, which is why our media team includes integrated search
specialists that apply innovative off- and onsite optimization best practices.
Kenshoo's integration with Artemis helps deepen our understanding of how paid
search interacts alongside other channels," added Boughen.
Havas Media also takes advantage of the Kenshoo Search Certification Program
to ensure its staff is fully trained on how to get the most out of the
features within Kenshoo Search.
Will Martin-Gill, general manager for Kenshoo Search, added: "The fact that a
global digital leader like Havas Media is continuing its commitment to Kenshoo
underlines the leadership position of our technology in a highly competitive
"We love hearing examples from Kenshoo partners such as Havas Media that
demonstrate how Kenshoo is helping them realize impressive returns for
clients," continued Martin-Gill. "The experts at Havas Media inspire us to
continue innovating and deliver infinite optimization across the ever-changing
digital marketing landscape."
About Havas Media
Havas Media is the main media brand of Havas Media Group and operates in 126
Our mission is to unite brands and people through meaningful connections and
drive business success. We service clients through a portfolio of specialist
teams that span media, strategy, international management, digital, mobile,
social media, experiential, entertainment and sport. Our simplified and
integrated structure has allowed us to build one of the most integrated, agile
and responsive global teams in the industry.
Further information can be found at http://www.havasmedia.com or follow us on
Kenshoo is a digital marketing technology company that engineers premium
solutions for search marketing, social media and online advertising. Brands,
agencies and developers use Kenshoo Enterprise, Kenshoo Social, Kenshoo Local
and Kenshoo SmartPath to direct more than $25 billion in annual client sales
revenue. The Kenshoo platform delivers Infinite Optimization^[^TM^] through
closed-loop targeting, universal integration, and dynamic attribution.
Kenshoo's adaptive technology, proven algorithms, and unmatched scale power
campaigns in more than 190 countries for nearly half of the Fortune 50 and all
10 top global ad agency networks. Kenshoo clients include CTRIP, CyberAgent,
Expedia, Facebook, Havas Media, Hitwise, iREP, Starcom MediaVest Group, Tesco,
Septini and Zuji.Kenshoo has 16 international locations and is backed by
Sequoia Capital, Arts Alliance and Tenaya Capital. Please visit
http://www.Kenshoo.com for more information.
Kenshoo brand and product names are trademarks of Kenshoo Ltd. Other company
and brand names may be trademarks of their respective owners.
Contact: Contact: Addie Reed, PReturn Inc., +1-312-432-9406, firstname.lastname@example.org
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