Realtor.com® Users Find It First to Win Airstream
Latest element of Find it First program has consumers searching for an
Airstream on realtor.com and its mobile app for chance to win
SAN JOSE, Calif., June 26, 2013
SAN JOSE, Calif., June 26, 2013 /PRNewswire/ --Realtor.com®, the leader in
online real estate operated by Move, Inc. (NASDAQ: MOVE), today announced
Find it First Hits the Road with Airstream, a mobile treasure hunt with
iconic lifestyle brand Airstream, Inc. makers of premium luxury aluminum
trailers. The new summer promotion encourages players to search for a virtual
Airstream as it travels across the country, using realtor.com® and its mobile
app, for a chance to win a grand prize of a 22' Airstream Sport.
Between June 26 and July 25, participants can search realtor.com® and its
mobile app for the Airstream trailer as it travels the highways and byways of
America. The Airstream location will be updated throughout the day[i] and
teased out to players through Twitter and other social media channels. Each
time a participant locates the Airstream in a new location, and sends it to an
address specified in the contest rules he or she will be entered into a weekly
prize drawing, as well as the grand prize drawing. Sweepstakes rules[ii]
permit the grand prize winner to choose an Airstream or $20,000 towards rent
or mortgage payments for a year.
"Real estate inventory is at historic lows. Realtor.com® launched Find it
First to highlight how accurate and timely real estate listings help home
buyers stay ahead of the competition," said Barbara O'Connor, executive vice
president of marketing at Move. "Working with Airstream on a Find it First
summer treasure hunt brings an element of fun to the campaign. In addition to
the possibility of winning, this contest helps users explore realtor.com® and
its mobile apps and become more familiar with our new features, such as school
search and estimated home values."
"Both Airstream and realtor.com® are committed to the concept of 'home.' At
Airstream, we provide consumers with a home away from home. This promotion
aligns the desire of both companies to help people love where they live," said
Mollie Hansen, vice president of marketing at Airstream. "The Find It First
promotion is a fun way to highlight the best elements of both our companies."
Realtor.com® kicked off the Find it First campaign in March, with a
comprehensive corporate rebranding that included a new website design, logo
and the tagline, "Where Home Happens," alongside a national digital marketing
campaign. The marketing and advertising initiative underscores the importance
of providing consumers with the tools they need to find the right home and to
connect with a REALTOR® at the right time.
Realtor.com® receives listings directly from more than 800 Multiple Listing
Services (MLSs), which is more than any other real estate website. Through
these connections, realtor.com® provides the most accurate and comprehensive
data in the industry, enabling consumers to search 98 percent of all for-sale
properties listed in the U.S.
oAbout realtor.com's Find it First Hits the Road with Airstream
oAbout realtor.com's Find it First campaign
oRead more about realtor.com
oFollow @realtordotcom on Twitter
oConnect with realtor.com on Facebook
Operated by Move, Inc., (NASDAQ: MOVE), realtor.com® helps connect people with
the content, tools and expertise they need to find their perfect home.As the
official website of the National Association of REALTORS^®, realtor.com®
^empowers consumers to make the smartest decisions when it comes to finding a
home by leveraging direct connections with more than 800 MLSs to deliver the
most accurate and up-to-date listing information in neighborhoods across the
country, and by making timely and meaningful connections between consumers and
REALTORS^®. Whether through desktop, mobile, or tablet versions, realtor.com®
is where home happens.
About Move, Inc.
Move, Inc. (MOVE), the leader in online real estate, operates: realtor.com®,
the official website of the National Association of REALTORS^®; Move.com, a
leading destination for new homes and rental listings, moving, home and
garden, and home finance; ListHub™, the leading syndicator of real estate
listings; Moving.com™; SeniorHousingNet; SocialBios; Doorsteps, TigerLead^®;
and TOP PRODUCER^® Systems. Move is based in San Jose, Calif.
Airstream, manufacturer of the iconic "silver bullet" travel trailer, is the
oldest recreational vehicle manufacturer in North America. Following founder
Wally Byam's credo, "Let's not make changes, let's only make improvements,"
Airstream has remained a timeless classic throughout its 82-year history. A
subsidiary of Thor Industries (THO), Airstream is based Jackson Center, Ohio,
where a team of craftsmen remains dedicated to preserving the brand's
legendary reputation for premium design, quality and innovation.
More information about Airstream, our dealers and current travel trailer and
touring coach models can be found at www.Airstream.com. For the latest news on
Airstream, "like" us on Facebook or follow us on Twitter @Airstream_Inc .
[i] Excluding weekends and holidays
SOURCE Move, Inc.
Contact: Alison Schwartz, Move, Inc., +1-408-558-7209,
Alison.Schwartz@move.com, or Lexie Puckett, Move, Inc., +1-805-557-3151,
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