Angie's List Review Handling Process Certified Again
2012 Data Audit Complete
INDIANAPOLIS, June 26, 2013 (GLOBE NEWSWIRE) -- Angie's List (Nasdaq:ANGI)
consumer reviews on local service companies and professions have been
certified again as a fair, impartial and trustworthy resource.
Angie's List provides consumer reviews on local service providers ranging from
roofers and contractors, to doctors, and dentists using guidelines that have
been in place since 1995 but have grown in sophistication and strictness since
the company's launch.
BPA Worldwide, an international auditing firm, examined the information
Angie's List members submitted in 2012 about service they received from local
In its opinion letter, BPA referenced that Angie's List had expanded its
information gathering via mobile apps, but found no reason for the company to
modify its process for recording and publishing service provider reviews,
which covers all reviews, regardless of their origination.
"We found no variation in the processing or handling of member feedback for
all service providers," BPA said in its opinion letter. "In addition, the
audit reviewed and tested the controls in place by Angie's List to protect the
reports and ratings against the risk of influence by employees with an
interest in advertiser performance."
Angie's List seeks the annual, independent audit as a check against the
company's internal accountability procedures, which include both technological
and human investigation.
Members must follow an agreement to give truthful accounts of their own
experience and companies cannot grade themselves or their competitors on
Angie's List. Companies that earn and can maintain high grades from members
are eligible to advertise their services, but must offer discounts to Angie's
"The measures we have in place to ensure accountability start with a
prohibition on anonymous reviews," said Angie's List Founder Angie Hicks. "Our
accountability process requires investment and focus but it's what sets us
apart, and we're committed to it."
BPA has conducted audits on the company's data since 2007. The Angie's List
internal accountability structure is designed to maximize fairness and
oProhibiting anonymous reporting;
oLimiting members to reporting only once on each, specific hiring
oProhibiting companies from grading themselves or their competitors;
oAlerting companies (free of charge) to reports, so they are aware of
what's being said;
oEncouraging companies to respond (free of charge) to give their side of
oUsing proprietary technology and human review to screen reports; and
oOffering the Angie's List Complaint Resolution Service to settle
Angie's List helps consumers have happy transactions with local service
professionals in more than 720 categories of service, ranging from home
improvement to healthcare. More than 2 million paid households use Angie's
List to gain unlimitedaccess to local ratings, exclusive discounts, the
Angie's List Magazine and the Angie's List complaint resolution service.
CONTACT: Tom Ward
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