Tim Hortons announces $100,000 donation and new Alberta Rose donut as part of multi-tiered Alberta flood relief commitment

Tim Hortons announces $100,000 donation and new Alberta Rose donut as part of 
multi-tiered Alberta flood relief commitment 
Funds donated to the recovery, restoration and rebuilding of Southern Alberta 
OAKVILLE, ON, June 26, 2013 /CNW/ - Tim Hortons today announces a multi-level 
support program, reinforcing the company's unwavering commitment to aid 
flood-damaged Southern Alberta communities, with national, provincial and 
grassroots initiatives. 
Rallying to support their fellow Albertans, Tim Hortons restaurant owners have 
created a special Alberta Rose donut, with 100 per cent of the sales from the 
$1 baked good going directly to Red Cross flood relief efforts. The Alberta 
Rose is a vanilla dipped, bloom donut with a venetian cream center, topped 
with strawberry bark. Available for a limited time at participating Alberta 
restaurants beginning this Friday, June 28(th) . 
"Our thoughts continue to be with all those affected by the floods in Southern 
Alberta," explains Doug Anthony, Vice President, Western Canada. "As a company 
deeply rooted in community partnerships, Tim Hortons is committed to 
continuing our on-the-ground community and national support efforts, to assist 
those affected by the floods, as well as those working tirelessly on the front 
line." 
Beginning today, Canadians wishing to help, can text "FLOOD" to 45678 to 
donate $5 with all proceeds going to the Canadian Red Cross Alberta Floods 
Fund, the same initiative to which Tim Hortons has also committed to donate 
$100,000. 
"We are very fortunate to have exceptionally generous guests, staff and 
restaurant owners and a community that is anxious to find ways to support the 
recovery efforts taking place throughout Southern Alberta," added Anthony. 
Tim Hortons restaurant owners and the company will continue to support 
volunteer efforts in flood affected communities throughout the rebuilding 
process by assisting on-the-ground with delivering food, brewed coffee, and 
lending a hand for as long as is needed until Alberta is back on its feet. 
About Tim Hortons Inc.
Tim Hortons is one of the largest publicly-traded restaurant chains in North 
America based on market capitalization, and the largest in Canada. Operating 
in the quick service segment of the restaurant industry, Tim Hortons appeals 
to a broad range of consumer tastes, with a menu that includes premium coffee, 
espresso-based hot and cold specialty drinks including lattes, cappuccinos and 
espresso shots, specialty teas, fruit smoothies, home-style soups, fresh 
Panini and classic sandwiches, wraps, hot breakfast sandwiches and fresh baked 
goods, including our trademark donuts. As of March 31st, 2013, Tim Hortons had 
4,288 systemwide restaurants, including 3,453 in Canada, 808 in the United 
States and 27 in the Gulf Cooperation Council. More information about the 
Company is available at www.timhortons.com. Follow Tim Hortons on Twitter: 
www.twitter.com/timhortons. 
For further information or to arrange an interview, please contact: Michelle 
Robichaud robichaud_michelle@timhortons.com 905-339-5047 
Image with caption: "100 per cent of the sales from Tim Hortons Alberta Rose 
donut will go to support Red Cross flood relief efforts (CNW Group/Tim 
Hortons)". Image available at:  
http://photos.newswire.ca/images/download/20130626_C3427_PHOTO_EN_28525.jpg 
SOURCE: Tim Hortons 
To view this news release in HTML formatting, please use the following URL: 
http://www.newswire.ca/en/releases/archive/June2013/26/c3427.html 
CO: Tim Hortons
ST: Ontario
NI: RES  
-0- Jun/26/2013 13:54 GMT
 
 
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