Reevoo Ltd. : Reevoo Ltd.: Dr. Martens Ties up a Deal to Step Ahead of the
London, 26 June 2013 - Dr. Martens, the British boots and shoe brand, today
announced a new step in the development of its online presence by implementing
Reevoo's cloud-based platform of social business solutions.
Reevoo has been chosen to provide customer ratings and reviews from real
purchasers, raise engagement and conversations among consumers, and increase
The Reevoo customer review suite has been adopted as part of its strategic
plan to significantly develop its online presence over the coming years. Dr.
Martens aims to make its website the best place for customers to engage with
the brand, learn more about its product range, choose what to buy.and buy it!.
Reevoo's proven record of increasing engagement, sales and conversion is the
perfect fit into Dr. Martens plans.
Chris Jones, eCommerce Director at Dr. Martens, comments: "Enabling customers
to share their opinion on products is a natural evolution for our website. Our
customers are unique: they have their own opinions, they share them openly,
and they want to hear unbiased opinions from their peers. That's why we
partnered with Reevoo. By collecting genuine opinions from true purchasers and
displaying them all, the good and the bad, Reevoo reflects our brand values of
"championing the individual and their right to self expression."
Peter Simpson, CMO of Reevoo said, "Dr. Martens is probably the most well know
footwear brand in the United Kingdom, with a long history and a great
reputation. It is exciting for Reevoo to be involved with such a famous brand
and a company which clearly has ambition, which we feel we can match and
Monique Crapper, Reevoo
0207 654 0373
Conversations about your brand are already taking place, shaping consumer
opinions. Reevoo (www.reevoo.com) enables you to drive those conversations so
you can attract, engage and retain more customers. Validated "Ready for IBM
Retail Industry Framework", our social business suite provides reviews,
recommendations and solutions that have an immediate impact on your bottom
line, and turn feedback into insights that can guide your business.
More than 750,000,000 Reevoo-collected reviews and conversations are used
every month across 90 countries. Founded in 2005, Reevoo has pioneered a
unique social business model that continues to deliver far better results than
the industry standard for brands including Acer, Dixons Retail, Ford Retail,
Black & Decker, KIA, Kuoni, Lexus, Orange, and Sony.
Reevoo is headquartered in London with offices in EMEA, US and Australia.
About Dr Martens
There is a first time for everything and for many people their first pair of
Dr. Martens is a memorable moment in time, an opening statement of rebellious
self-expression and creativity. Over the past 50 years Dr. Martens boots and
shoes haven't changed - the original styles are still simple, versatile,
functional and stylish all at the same time.
Dr. Martens air-cushioned sole, designed by German inventor, Dr. Klaus
Maertens, was engineered primarily to meet the specific need of providing
additional support and comfort for his broken foot.
The Dr. Martens boot, manufactured by R Griggs and Co, British boot makers,
with its trademark yellow stitch, grooved sole and heel-loop, was a boot for
workers; comfortable, durable and lightweight in comparison to its competitors
at the time.
Initially worn by postmen, policemen and everyday workers, the boots were
adopted, customised and used across decade after decade, as a tribal emblem by
successive subcultures, each twisting and subverting the boots and shoes to
meet their own individual identity.
A specific range of "Made In England" products are still manufactured in the
Cobbs Lane factory, Wollaston, England which has been making footwear for the
Griggs family since 1901. It is the home of the original Dr. Martens boot and
within this small factory works a close-knit team of people schooled in
traditional shoe-making and the unique process that makes Dr. Martens like no
other shoe on earth.
This is the factory where it all began; where the first pair of Dr. Martens
boots rolled off the production line on April 1st, 1960. The manufacturing
process has been fine-tuned and perfected ever since - from the cutting of the
leather hides to the heat-sealing with a blade of fire that welds the
air-cushioned sole to the upper.
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Source: Reevoo Ltd. via Thomson Reuters ONE
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