Reevoo Ltd. : Reevoo Ltd.: Dr. Martens Ties up a Deal to Step Ahead of the Field

  Reevoo Ltd. : Reevoo Ltd.: Dr. Martens Ties up a Deal to Step Ahead of the

London, 26 June 2013 -  Dr. Martens, the British  boots and shoe brand,  today 
announced a new step in the development of its online presence by implementing
Reevoo's cloud-based platform of social business solutions.

Reevoo has  been chosen  to provide  customer ratings  and reviews  from  real 
purchasers, raise engagement and  conversations among consumers, and  increase 
online sales.

The Reevoo customer  review suite has  been adopted as  part of its  strategic 
plan to significantly develop its online  presence over the coming years.  Dr. 
Martens aims to make its website the  best place for customers to engage  with 
the brand, learn more about its product range, choose what to buy.and buy it!.
Reevoo's proven record of increasing engagement, sales and conversion is  the 
perfect fit into Dr. Martens plans.

Chris Jones, eCommerce Director at Dr. Martens, comments: "Enabling  customers 
to share their opinion on products is a natural evolution for our website. Our
customers are unique: they  have their own opinions,  they share them  openly, 
and they  want to  hear unbiased  opinions  from their  peers. That's  why  we 
partnered with Reevoo. By collecting genuine opinions from true purchasers and
displaying them all, the good and the bad, Reevoo reflects our brand values of
"championing the individual and their right to self expression."

Peter Simpson, CMO of Reevoo said, "Dr. Martens is probably the most well know
footwear brand in the United Kingdom, with a long history and a great
reputation. It is exciting for Reevoo to be involved with such a famous brand
and a company which clearly has ambition, which we feel we can match and


Media contacts:

Monique Crapper, Reevoo

0207 654 0373

About Reevoo

Conversations about  your brand  are already  taking place,  shaping  consumer 
opinions. Reevoo ( enables you to drive those conversations so
you can attract, engage and retain  more customers. Validated "Ready for  IBM 
Retail Industry  Framework",  our  social  business  suite  provides  reviews, 
recommendations and solutions  that have  an immediate impact  on your  bottom 
line, and turn feedback into insights that can guide your business.

More than  750,000,000 Reevoo-collected  reviews  and conversations  are  used 
every month  across 90  countries. Founded  in 2005,  Reevoo has  pioneered  a 
unique social business model that continues to deliver far better results than
the industry standard for brands  including Acer, Dixons Retail, Ford  Retail, 
Black & Decker, KIA, Kuoni, Lexus, Orange, and Sony.

Reevoo is headquartered in London with offices in EMEA, US and Australia.

About Dr Martens

There is a first time for everything and for many people their first pair of
Dr. Martens is a memorable moment in time, an opening statement of rebellious
self-expression and creativity. Over the past 50 years Dr. Martens boots and
shoes haven't changed - the original styles are still simple, versatile,
functional and stylish all at the same time.

Dr. Martens air-cushioned sole, designed by German inventor, Dr. Klaus
Maertens, was engineered primarily to meet the specific need of providing
additional support and comfort for his broken foot.

The Dr. Martens boot, manufactured by R Griggs and Co, British boot makers,
with its trademark yellow stitch, grooved sole and heel-loop, was a boot for
workers; comfortable, durable and lightweight in comparison to its competitors
at the time.

Initially worn by postmen, policemen and everyday workers, the boots were
adopted, customised and used across decade after decade, as a tribal emblem by
successive subcultures, each twisting and subverting the boots and shoes to
meet their own individual identity.

A specific range of "Made In England" products are still manufactured in the
Cobbs Lane factory, Wollaston, England which has been making footwear for the
Griggs family since 1901. It is the home of the original Dr. Martens boot and
within this small factory works a close-knit team of people schooled in
traditional shoe-making and the unique process that makes Dr. Martens like no
other shoe on earth.

This is the factory where it all began; where the first pair of Dr. Martens
boots rolled off the production line on April 1st, 1960. The manufacturing
process has been fine-tuned and perfected ever since - from the cutting of the
leather hides to the heat-sealing with a blade of fire that welds the
air-cushioned sole to the upper.


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Source: Reevoo Ltd. via Thomson Reuters ONE
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