Dry Mouth - It's More Than a Medication Side Effect - It Can Be A Health Hazard

   Dry Mouth - It's More Than a Medication Side Effect - It Can Be A Health

GSK Survey Shows Americans Don't Know The Truth About Dry Mouth

PR Newswire

PITTSBURGH, June 26, 2013

PITTSBURGH, June 26, 2013 /PRNewswire/ -- While prescription drug use is on
the rise, medication side effects are discouraging Americans from following
their prescribed treatment plans. Many are not aware they can treat symptoms
of some common side effects with over-the-counter healthcare products,
according to a new survey of 1,040 Americans by Wakefield Research for
Biotene, the leading dry mouth symptom treatment.

(Photo: http://photos.prnewswire.com/prnh/20130626/CL38118-INFO )

Over half (52%) of Americans surveyed who are currently taking a prescribed
medication have stopped or wanted to stop taking a medication due to side
effects. Nearly 1 in 3 (31%) adults have completely stopped taking a
medication because of the side effects. Specifically, 21% of those who have
ever wanted to stop taking a medication said it was because they were
experiencing dry mouth. Pharmacists may hold the key to unlocking this
unfortunate reality by encouraging and increasing dialog with their patients.

"We want you to ask us about medication side effects and what to do if you
experience them," said Pamala S. Marquess, Pharm.D, president of the Georgia
Pharmacy Association, East Marietta Drugs chain store owner, and compensated
Biotene spokesperson. "Our job is to also let you to know what side effects
you may experience with your medication and counsel you to use the correct
product for your level of severity. For example, dry mouth is a very common
side effect, so it's important to treat its symptoms to avoid creating other
medical issues. As a pharmacist, I can tell you that Biotene is the number one
pharmacist-recommended dry mouth symptom treatment."

Dry mouth is one of the most common side effects of medications. Many common
medications can cause dry mouth or list it as a side effect like
antidepressants, antianxiety, antihistamines, antipsychotics along with the
commonly used medications for high blood pressure, heart disease, diabetes and
high cholesterol. With 50% of Americans on a prescription drug it is likely
that many people are experiencing this condition. If left untreated,
medication side effects like dry mouth can cause even more oral health
problems. For example, 68% of those surveyed didn't know dry mouth can lead to

"Dry mouth increases the likelihood of tooth decay by approximately 3 times
because of the lack of saliva that naturally protects teeth and gums," said
Sharon Joseph, senior brand manager, Biotene. "Biotene's focus is on helping
people identify and treat their dry mouth symptoms. We want to encourage
further dialog between patients and pharmacists, having patients ask what to
do about side effects, and encouraging pharmacists to share and recommend
life-enhancing symptom treatments to address possible side effects."


  oDo you take one or more medications daily?
  oDoes your mouth usually feel dry?
  oDo you regularly do things to keep your mouth moist?
  oDo you get out of bed at night to drink fluids?
  oDoes your mouth usually become dry when you speak?

Dry mouth, also called xerostomia, is a persistent feeling that there is not
enough saliva in your mouth. Dry mouth affects millions of Americans -
approximately 1 in 4 adults - especially women, older people and those using
commonly prescribed medications that list dry mouth as a side effect.
Medication is the most prevalent cause with 50% of Americans on at least 1
prescription medication. Of the 31 million Americans who suffer from dry
mouth, 11 million are because of medications. These can include everyday
medicines such as over-the-counter cold remedies and antihistamines,
anti-depressants, and medications for diabetes, cholesterol, high blood
pressure and heart disease.

Other causes of dry mouth may include cancer and radiation treatment,
diabetes, and autoimmune disorders such as Sjogren's Syndrome. The effects of
dry mouth may be severe, moderate or mild. Mild sufferers of dry mouth are
unlikely to even know they are affected while many with severe dry mouth
suffer feelings of self-consciousness and embarrassment. For more information
about dry mouth, visit Biotene.com.

About Biotene
Biotene offers a full line of products designed specifically to relieve
symptoms of dry mouth and related oral irritation often triggered by
medications, diabetes, Sjogren's Syndrome and cancer treatments. The Biotene
product range is divided into three categories: moisturizing relief products
(gel and mouth spray), hygiene products (toothpaste and oral rinse) and a
stimulation product (gum).

About the Survey
The Biotene Survey was conducted by Wakefield Research among 1,040 U.S.
adults, ages 18 and older between May 1^st and May 8^th, 2013, using an email
invitation and an online survey. Quotas have been set to ensure reliable and
accurate representation of the U.S. adult population 18 and older.

About GlaxoSmithKline Consumer Healthcare
GlaxoSmithKline Consumer Healthcare is one of the world's largest
over-the-counter consumer healthcare products companies. Its well-known brands
include Nicorette® and NicoDerm® CQ, the leading smoking cessation products;
abreva, the only FDA-approved OTC cold sore treatment to speed healing; alli,
the only FDA-approved OTC weight loss aid; as well as medicine cabinet
staples, Aquafresh®, Sensodyne,® Tums® and Breathe Right,® all of which are
trademarks owned by and/or licensed to GlaxoSmithKline Group of Companies.

About GlaxoSmithKline®
GlaxoSmithKline – one of the world's leading research-based pharmaceutical and
healthcare companies – is committed to improving the quality of human life by
enabling people to do more, feel better and live longer. For company
information visit: GSK.com.

Media Relations:

Maria Potter          GlaxoSmithKline Consumer Healthcare       (724) 417-8803
Betsy Helgager Hughes BLH Consulting for GSK Consumer           (404) 771-9793

SOURCE GlaxoSmithKline Consumer Healthcare

Website: http://gsk.com
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