Popeyes® Brings Back Delicious Duo, Zatarain’s Butterfly Shrimp

  Popeyes® Brings Back Delicious Duo, Zatarain’s Butterfly Shrimp

Business Wire

ATLANTA -- June 26, 2013

Popeyes^® Louisiana Kitchen, a division of AFC Enterprises, Inc. (NASDAQ:
AFCE), is bringing back Popeyes Zatarain’s Butterfly Shrimp, a delicious
celebration of two iconic New Orleans brands that includes eight succulent
shrimp, Cajun fries, biscuit and Lemon Garlic Dipping Sauce for only $4.99
available through July 28.

The combination of Popeyes Butterfly Shrimp and Zatarain’s seasoning and
signature cornmeal breading provides the true taste of New Orleans. The
perfect complement is Popeyes signature Lemon Garlic Dipping Sauce – a zesty
lemon garlic sauce that includes parsley and red pepper flakes for a tangy
touch.

                        Tweet Your Way to Mardi Gras!

Building on last year’s Zatarain’s Butterfly Shrimp success, Popeyes and
Zatarain’s decided to jazz it up a bit by launching a “Tweet Your Way to Mardi
Gras” sweepstakes on Twitter. The brands will partner to engage users on
Twitter with a variety of Vine videos featuring Zatarain’s Butterfly Shrimp.
Anyone following @popeyeschicken AND @myzatarains on Twitter who tweet or
re-tweet using #ZatsAtPopeyes between June 24 and July 28 will be entered for
a chance to win Popeyes/Zatarain’s weekly prize packs and the grand prize of a
trip to Mardi Gras in 2014 !

“Partnering with Zatarain’s again was the perfect way to celebrate the fun and
flavor of our home city and there is nothing better than enjoying the spirit
of these two iconic brands in New Orleans at the biggest party of the year:
Mardi Gras,” said Vice President of Marketing Hector Munoz. “So we decided to
deliver that one of a kind experience via a Twitter-based sweepstakes for a
chance to win a trip to Mardi Gras 2014.”

Popeyes and Zatarain’s shared passion for their unique Louisiana heritage has
brought more than 150 years of New Orleans flavor to the world; and Popeyes
Zatarain’s Butterfly Shrimp is the most authentic New Orleans shrimp dish
you’ll find outside of The Big Easy.

“Zatarain's is an authority on the authentic taste and vibrant spirit of New
Orleans," said Michael Morse, General Manager of Zatarain’s. “This partnership
with Popeyes is a natural fit to help people across the country enjoy the big
flavors of The Big Easy. Incorporating a Twitter sweepstakes with a unique New
Orleans experience adds to this year’s promotion excitement.”

Try Popeyes Zatarain’s Butterfly Shrimp at participating Popeyes nationwide;
prices may vary. Visit www.Popeyes.com to search for a restaurant near you to
take advantage of this incredible limited time only offer.

About Popeyes® Louisiana Kitchen

Founded in 1972 in New Orleans, Popeyes is a leader in the New Orleans segment
of the foodservice industry and is the world’s second largest quick-service
chicken concept based on the number of units. As of April 21, 2013, Popeyes
had 2,119 restaurants operating in the United States, Puerto Rico, Guam, the
Cayman Islands and 28 foreign countries. For more information, visit
thePopeyes Louisiana KitchenWeb site at www.popeyes.com.

About Zatarain’s

Since 1889, Zatarain's has been the authority on the fun and flavor of New
Orleans. From its humble beginnings producing root beer extract, the company
has grown to make more than 200 food products from Rice Dinner Mixes, Frozen
Entrees, Pasta Dinner Mixes, Breadings, Seasonings and Spices to Seafood
Boils, Creole Mustard and other products based on authentic New Orleans–Style
recipes and seafood preparation. Now, people around the world recognize that
to capture the true flavor of New Orleans cuisine, you have to "Jazz It Up
with Zatarain's." For information, recipes and Zatarain’s online store, visit
www.zatarains.com.

Contact:

For Popeyes® Louisiana Kitchen
Coltrin & Associates
Jennifer Webb, 212-221-1616
Jennifer_Webb@Coltrin.com
or
For Zatarain’s®
Peter Mayer Advertising
Katherine LeBlanc, 504-352-6079
leblanck@peteramayer.com
 
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