Afternic and NameJet to Offer Auctions and Premium Domain Sales for New Top Level Domain .BUZZ

  Afternic and NameJet to Offer Auctions and Premium Domain Sales for New Top
  Level Domain .BUZZ

Business Wire

WALTHAM, Mass. -- June 26, 2013

Afternic, the world’s largest premium domain marketplace, and NameJet, a
leading domain name auction platform, have been selected by dotStrategy to
launch the .BUZZ top level domain (TLD), having just passed ICANN Initial
Evaluation.

Afternic has been tapped to define and value the .BUZZ reserve auction list,
and to provide marketing and sales support for premium domain names. .BUZZ
premium domains will be sold through the Afternic marketplace. NameJet will be
the exclusive auction platform for the .BUZZ Sunrise, Landrush and Premium
Domain auctions. Together, Afternic and NameJet’s services will provide the
end-to-end technical and marketing solutions required to successfully launch
the .BUZZ registry.

“We are thrilled to be working with .BUZZ to bring their premium domains to
the market”, said Jason Miner, Chief Operating Officer for Afternic. “We
created the Afternic marketplace to provide more choices for domain buyers the
world over, and working with registries like .BUZZ who are creating unique new
domain name options, gives domain buyers more choice in finding the name
that’s right for their business.”

The .BUZZ TLD provides registration space for domain owners seeking to label
their internet-based content as noteworthy, or creating buzz around a brand,
product, service, or event. Appealing to content marketing groups, bloggers,
advertisers and journalists, .BUZZ will be the destination for visitors
seeking the latest information on a variety of topics.

“Leveraging the expertise of Afternic and NameJet is a crucial component of
our go-to-market strategy. Not only do we benefit from their proven technology
platforms, we will be reliant on their established distribution networks to
get .BUZZ domains into the hands of end users,” remarked Bill Doshier,
President of dotStrategy.

“NameJet is excited to be involved with the launch of the .BUZZ registry,”
said Matt Overman, NameJet General Manager. “Bill’s passion for social media
and entrepreneurship is contagious. As consumers have more and more TLD
options, .BUZZ will be well positioned to capitalize on the public’s need for
real-time access to the latest news.”

In addition to the uncontested application for .BUZZ, dotStrategy has also
applied to operate the Top Level Domain .FUN.

.BUZZ will be announcing Sunrise auctions in October, with Landrush planned
for December, and domains available to the general public in early 2014.

About Afternic
Afternic is the world’s largest domain marketplace, offering millions of
currently registered domains for sale through leading registrars worldwide
that deliver millions of queries into the Afternic marketplace. Afternic is
part of NameMedia, a leader in the acquisition, development and trading of
digital real estate through a network of highly targeted websites and a
marketplace for premium domain names. The company’s website development
focuses on creating compelling online communities in niche categories. The
company’s marketplace allows owners of premium domain names to sell domains,
and for domain buyers to review the largest available inventory. Through its
ownership of one of the largest domain portfolios in the world, its innovative
website development platform, and its broad distribution, NameMedia now serves
more than 50 million visitors to its network of websites and sells domains to
customers in more than 100 countries. Headquartered outside Boston in Waltham,
Massachusetts, more information is available at www.namemedia.com.

About NameJet
NameJet is a joint venture between Demand Media, Inc. (NYSE: DMD) and Web.com
Group, Inc. (Nasdaq: WWWW), who together own four leading ICANN-accredited
registrars (eNom, Name.com, Network Solutions and Register.com). Launched in
2007 with core auction software and technical infrastructure operating since
2004, NameJet serves domain investors, Fortune 500 companies and their
representatives, small- and medium-sized businesses, as well as a diverse and
global mix of individual investors. It has processed more than 200,000 domain
auctions, establishing itself as a trustworthy and transparent auction
platform that is customer-focused and user-friendly. For more information, go
to www.namejet.com.

About dotStrategy
dotStrategy is an Arkansas-based company, with a principal place of business
in Conway, Arkansas. The company is the creation of Bill Doshier who formed
dotStrategy in February 2012 for the purpose of applying to ICANN for the Top
Level Domains .buzz and .fun. The mission and purpose of the new .buzz Top
Level Domain is to provide registration space for domain name registrants
seeking to label their Internet-based content as noteworthy and as what's
happening right now. Creating buzz around a brand, product, service, news,
event or location is the goal of advertising and marketing professionals.
.buzz will be the prime online destination for Internet users seeking the
latest news on a variety of topics. On a grand scale, .buzz will foster a
“buzz community” where fresh local, national and global buzz align to offer
worldwide updates of the latest news and events.

Contact:

Afternic:
Karen Dixon, 781-839-2873
Vice President, Marketing
kdixon@afternic.com
or
NameJet:
Matt Overman, 310-917-6491
General Manager
matt.overman@namejet.com
or
dotStrategy:
Bill Doshier, 501-352-9385
President
bill@dotstrategy.biz
 
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