Choice Hotels International, FamilyFun Magazine Survey Reveals Americans Are Planning to Hit the Road, Leaving the Staycation

 Choice Hotels International, FamilyFun Magazine Survey Reveals Americans Are
           Planning to Hit the Road, Leaving the Staycation Behind

PR Newswire

ROCKVILLE, Md., June 26, 2013

ROCKVILLE, Md., June 26, 2013 /PRNewswire/ --The outlook for family summer
travel is bright, according to a new national survey by Choice Hotels
International, Inc. (NYSE: CHH) and FamilyFun magazine. With the economy
improving, more than four out of five respondents (83 percent) said they plan
to take an overnight leisure trip of more than 100 miles roundtrip this
summer, up from last year's survey (78 percent).In fact, the majority of
these travelers (53 percent) expect to take two or more leisure trips this
summer.

Shrinking regional air routes and rising airline fees may drive a return of
the classic American road trip. Fully nine in 10 respondents (90 percent)
planning summer holiday trips will make the journey by car, the survey found.

"The great American road trip is back," said Steve Joyce, president and CEO,
Choice Hotels. "I believe people are becoming more confident about their jobs,
and they're planning to hit the road this summer. At the same time, travelers
are looking for value, like free breakfast and free Wi-Fi, so they can spend
that extra money on theme park tickets or an additional meal out with families
and friends."

"Road trips have always been a great way for families to create memories
together," said Ann Hallock, editor-in-chief, FamilyFun magazine. "The editors
of FamilyFun are excited to see families are making the most of this precious
time together with great ideas, from the latest apps and mobile devices to
tried-and-true car trip pastimes that are fun for the whole family."

Here is a snapshot of this summer's family traveler, according to the survey.

  oWhy Road Trips Rule. Priorities on getting good value, taking charge and
    bonding with family are among the key reasons for choosing road trips, the
    survey revealed. Identifying the main influential factors in their
    decision to drive instead of fly, most families said driving is less
    expensive (54 percent). Nearly half the respondents pointed out that
    "driving gives us more control over our schedule (46 percent), while more
    than two in five noted car trips "let us take as much luggage/gear as we
    like" and allow us to "take in scenery/attractions along the way" (42
    percent and 41 percent respectively). Among the other reasons cited:
    Driving is easier" (30 percent), and it "gives us better family bonding
    time" (22 percent).
  oFamous Family Travel Companions. Which famous family would respondents
    most want sharing the backseat (or minivan) with them? The frontrunners
    for famous families to take on a road trip are the Obamas and Jennifer
    Garner, Ben Affleck and family, chosen by more than one in five
    respondents (23 percent and 22 percent respectively). Third on the list,
    Angelina Jolie, Brad Pitt and family, trailed far behind, as the first
    choice of 8 percent of families surveyed. Topping the list of Worst
    Celebrity Family Road Trip Companions: Honey Boo-Boo's family and the
    Kardashians (33 percent and 21 percent respectively).
  oAre We There Yet? Getting stuck in traffic is the No. 1 pet peeve for
    vacationing families on the road (57 percent), followed by drivers who are
    rude or dangerous (39 percent), car trouble (36 percent) and kids
    squabbling (33 percent). Rounding out the list of Top 5 Pet Peeves for
    Families on the Road: Children complaining about the length of the drive
    (29 percent).
  oTech Toys. Most families (56 percent) think technology makes road trips
    more fun. The majority (61 percent) plan to take three to five tech/media
    devices on their trips, including smartphones (68 percent), GPS navigation
    system (49 percent) and laptops (42 percent). Reflecting the explosive
    growth of tablets during the past few years, more than a third (37
    percent) plan to take an iPad or other tablet on vacation.
  oBypasses to Backseat Boredom. In an interesting juxtaposition, families
    rank both technology and classic road trip diversions high on the list of
    most effective ways to keep kids carefree on the road. Bringing along
    plenty of snacks and drinks is by far the preferred way to keep children
    happy while in the car, cited by nearly three-quarters (73 percent) of
    families surveyed. Other favorite activities reflect a mix of media,
    technology and oldies but goodies, including:

       oWatching DVDs on a portable player (59 percent)
       oPlaying video games and other electronic toys (51 percent)
       oListening to music on MP3s (36 percent)
       oStopping for frequent breaks so kids don't get too fidgety (32
         percent)
       oPlaying classic car games like I Spy as a family (27 percent)
       oSinging along to music as a family (20 percent)
       oPlaying with small non-electronic toys (20 percent)
       oTelling funny family stories (18 percent)
       oColoring and doing arts & crafts projects in the car (18 percent)

  oAffordability: King Of The Road. "Families are looking for affordable
    fun," Joyce explained. "This sentiment echoes throughout our survey,
    suggesting the lessons learned during the downturn remain top-of-mind for
    family travelers this summer."
    For example, affordability is the most influential factor in hotel
    selection, the survey found. Nearly three in four families (73 percent)
    cite "is affordable for my budget" as the top consideration in choosing a
    hotel. Approximately half of the respondents also place a premium on
    having complimentary, engaging amenities and being close to the action,
    including: free breakfast (50 percent), a pool (49 percent) and a location
    near attractions and restaurants (48 percent).
  oStaycation: In the Rear View Mirror. Overall, many families have put the
    staycation trend that emerged during the Great Recession behind them.
    Compared to last summer, they are planning to take longer vacations (33
    percent), travel farther from home (29 percent) and go on more trips (24
    percent).
    In a departure from travel planning scenarios of the recent past,  nearly
    one in five families (19 percent) will take a summer holiday trip that
    they have been putting off for a year or more, a clear sign of the
    improving outlook for family travel.
  oTop Trip Picks. Classic road trip destinations still have their allure.
    Beach vacations are the top pick, selected by a majority (58 percent) of
    families. Nearly half (48 percent) plan to take theme/amusement park
    vacations, while many anticipate visiting family and friends (43 percent),
    state and national parks (30 percent) and lakes (30 percent). Cities are a
    big draw too, chosen by nearly three in ten families (28 percent).

Survey Methodology

Results of the 2013 Choice Hotels/FamilyFunSummer Travel Study are based on a
nationally representative survey conducted during May 2013 of more than
1,200American adults as well as astatistically projectable targetsampleof
more than 500 families who plan to travel with children, ages 3 - 12 years,
during the summer of 2013.

Choice Hotels is one of the world's largest hospitality companies with 6,200
hotels worldwide.

FamilyFun is a trusted, go-to source for travel recommendations and family
activities for over 20 years.

About FamilyFun Magazine

Reaching an audience of more than 5 million, FamilyFun  magazine gives parents
ideas and inspiration needed to create unforgettable family moments. Part of
Meredith Corporation's Parents Network of brands, FamilyFun is a trusted
expert on family cooking, vacations, celebrations, play, creative projects and
learning — the full spectrum of fun that enriches the precious time families
share. Written for parents with children 3 to 12, FamilyFun is unique in the
marketplace, delivering real ideas for — and from — real families. To learn
more about FamilyFun, check out the June issue in print or on the iPad, or
visitfamilyfunmag.com,Facebook.com/FamilyFun, Pinterest.com/FamilyFunmag, or
follow @FamilyFun on Twitter.

AboutChoice Hotels

Choice Hotels International, Inc. franchises over 6,200 hotels, representing
more than 500,000 rooms, in the United States and more than 30 other countries
and territories. As of March 31, 2013, 395 hotels, representing more than
30,000 rooms, were under construction, awaiting conversion or approved for
development in the United States. Additionally, 81 hotels, representing
approximately 7,000 rooms, were under construction, awaiting conversion or
approved for development in more than 20 other countries and territories. The
company's Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria
Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge and Rodeway
Inn brands, as well as its Ascend Hotel Collection membership program, serve
guests worldwide.

Choice Hotels International offers the Choice Privileges® rewards program.
With nearly 17 million members worldwide, Choice Privileges is one of the
fastest growing hotel loyalty programs in the travel industry.

Additional corporate information can be found on the Choice Hotels
International, Inc. web site, which may be accessed at www.choicehotels.com.

Forward-LookingStatements

Certain matters discussed in this press releaseconstitute
forward-lookingstatementswithin the meaning of the Private Securities
Litigation Reform Act of 1995.Generally, our use of words such as "expect,"
"estimate," "believe," "anticipate," "will," "forecast," "plan", " project,"
"assume" or similar words of futurity identify such forward-looking
statements.Theseforward-lookingstatementsare based on management's current
beliefs, assumptions and expectations regarding future events, which in turn
are based on information currently available to management.Such
statementsmay relate to projectionsof the company's revenue,earningsand
other financial and operational measures, company debt levels, ability to
repay outstanding indebtedness, payment of dividends, and future operations,
among other matters.We caution you not to place undue reliance on any such
forward-lookingstatements.Forward-looking statementsdo not guarantee future
performance and involve known and unknown risks, uncertainties and other
factors.

Several factors could cause actual results, performance or achievements of
both the Ascend Hotel Collection and the company to differ materially from
those expressed in or contemplated by the forward-lookingstatements.Such
risks include, but are not limited to, changes to general, domestic and
foreign economic conditions;operating risks common in the lodging and
franchising industries; changes to the desirability of our brands as viewed by
hotel operators and customers; changes to the terms or termination of our
contracts with franchisees; our ability to keep pace with improvements in
technology utilized for reservations systems and other operating systems;
fluctuations in the supply and demand for hotels rooms; andour ability to
manage effectively our indebtedness.These and other risk factors are
discussed in detail in the Risk Factors section of the company's Form 10-K for
the year ended December31, 2012, filed with the Securities and Exchange
Commission on February28, 2013 and our quarterly reports filed on Form
10-Q.We undertake no obligation to publicly update or revise any
forward-lookingstatement, whether as a result of new information, future
events or otherwise.

Choice Hotels, Choice Hotels International, Comfort Inn, Comfort Suites,
Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban
Extended Stay Hotel, Econo Lodge, Rodeway Inn, Ascend Hotel Collection and
SkyTouch Technology are proprietary trademarks and service marks of Choice
Hotels International.

©2013 Choice Hotels International, Inc. All rights reserved.



SOURCE Choice Hotels International, Inc.

Website: http://www.choicehotels.com
Contact: Scott Carman, scott_carman@choicehotels.com, (301) 592-6361; Amanda
Cortese, Amanda.Cortese@meredith.com, (212) 551-7087
 
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