- Mazda's Best-Selling Vehicle Redefines Its Segment, Again -

PR Newswire

NEW YORK, June 26, 2013

NEW YORK, June 26, 2013 /PRNewswire/ -- Ten years ago the first Mazda3 was
born, and today the global birthday party kicks off with the world premiere of
the all-new 2014 Mazda3. With same-day unveil events in New York, London,
Istanbul, Melbourne and St. Petersburg, this completely redesigned and
re-imagined third-generation model seeks to again propel Mazda3 as the leader
in its segment. Engineered with the full complement of SKYACTIV®^1
technologies – a proprietary suite of fuel-efficient, performance-driven
components and manufacturing philosophies – as well as the handsome styling of
the KODO design language, this all-new compact car was deliberately crafted to
take your breath away.


"We are proud to mark 10 years of the Mazda3's success with the global debut
of the next-generation vehicle," said Jim O'Sullivan, president and CEO, Mazda
North American Operations (MNAO). "There is no doubt that the all-new Mazda3
arrives with all-new expectations. Yet as its track record has shown, we look
forward to not only meeting those expectations, but exceeding them in the way
only Mazda can."

In production since June 25, 2003, more than 3.5 million Mazda3s have been
sold in more than 120 countries around the world, and 136 global awards have
been received. The best-selling model in the brand's lineup, Mazda3 accounts
for nearly a third of the company's annual global sales. Previous generations
were acclaimed in markets around the world for their emotive design,
responsive and dynamic handling, environmental performance, safety, technology
and excellent craftsmanship. With the undeniable passion instilled from the
design and engineering teams, whether you're snugly situated behind the
perfectly-molded steering wheel or obsessively ogling its aggressively sleek
character lines, this next-generation Mazda3 will command your presence unlike
any other vehicle in its class.

The first generation (2003-09) – with its unexpected design, performance and
quality – changed assumptions about the compact car segment consisting of
low-cost, throw-away vehicles. By being the dynamic sports compact leader,
more than two million units were sold.

The second generation (2010-13) further enhanced the Mazda3's sporty driving
essence, as well as improved its fuel economy consumption with the
introduction of SKYACTIV TECHNOLOGY. Also not taking a backseat was safety,
in which the second-generation Mazda3 received the highest five-star rating
from Euro NCAP and was named a Top Safety Pick by the U.S.'s Insurance
Institute for Highway Safety (IIHS).

The third-generation model, on sale in the United States this fall, will be
introduced with a choice of two gasoline engines: the SKYACTIV-G 2.0-liter and
SKYACTIV-G 2.5-liter. An all-new human-machine interface (HMI) system also
will make its debut. This in-car infotainment system is meant to broaden the
scope of the driving experience, and was designed with ease of use and safety
as top priorities, as well as ensuring the driver's focus remains on the job
at hand: driving.

The 2014 Mazda3 also introduces several all-new safety systems under the
umbrella known as i-ACTIVSENSE. These technologies use sensing devices such
as milliwave radars and cameras to support the driver in recognizing hazards,
reducing the possibility of collisions and minimizing damage should accidents
occur. While these systems will not eliminate accidents, their intent is to
minimize them and reduce the severity of a crash. New safety technologies for
the Mazda3 include a Lane Departure Warning System (LDWS), Forward Obstruction
Warning (FOW), Mazda Radar Cruise Control (MRCC) and Smart City Brake Support

Mazda North American Operations is headquartered in Irvine, Calif., and
oversees the sales, marketing, parts and customer service support of Mazda
vehicles in the United States and Mexico through nearly 700
dealers.Operations in Mexico are managed byMazdaMotor de Mexico in
MexicoCity. For more information on Mazda vehicles, including photography
and B-roll, please visit the online Mazda media center at

^1 SKYACTIV is a registered trademark of Mazda Motor Corporation (MC).

SOURCE Mazda North American Operations

Contact: Beverly Braga, Mazda North American Operations, (949) 727-6751, or
Eric Booth, Mazda North American Operations, (949) 727-6144
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