OBJE Works to Expand into Fast-Growing Gamification Industry

  OBJE Works to Expand into Fast-Growing Gamification Industry

Business Wire

SARASOTA, Fla. -- June 26, 2013

Even as Obscene Interactive, the gaming division of OBJ Enterprises (OTCBB:
OBJE) nears the release of its debut games for mobile devices, the company is
already working to dramatically expand its market reach. By applying game
mechanics to corporate education and mobilization efforts, OBJE plans to
expand into a gamification industry predicted to explode from $242 million in
2012 to $2.8 billion in 2016.

Gamification is the process of adding the fun aspects of video games—play,
challenge and competition—to real-world business practices, from employee
training to online marketing. Thanks to the power of consumer profiling and
crowdsourcing, gamification allows companies to collect powerful customer
data, solve complex business problems, engage users in education and stay
relevant with an increasingly tech-obsessed public—all while providing end
users with an enjoyable and addictive gaming experience.

“Many businesses from corporate giants to tiny startups are already onboard
with the benefits of gamification, but don’t have the expertise necessary to
create an engaging user experience that keeps users engaged,” said OBJE CEO
Paul Watson. “Who better to assist them than a gaming company? Games that
we’re currently developing, such as Creature Tavern, already rely on mechanics
such as effective time management that could be of major use to businesses
seeking to improve employee performance.

“We hope to soon provide clients with a marriage of advertising and game
dynamics that keep customers coming back for more,” he added.

The company expects gamification to open a potentially lucrative new
marketplace as it works to deliver a wide range of innovative gaming products
for the Apple (NASDAQ: AAPL) App Store and Google (NASDAQ: GOOG) Play
platforms alongside companies such asGlu Mobile Inc.(NASDAQ: GLUU) andDNA
Dynamics, Inc.(NASDAQ: DNAD).

About Obscene Interactive

Obscene Interactive, a subsidiary ofOBJ Enterprises, Inc.(OBJE), is an
emerging global developer of social gaming applications. OBJE’s cutting-edge
technology platform enables its titles to be accessible to a broad audience of
consumers all over the world, supporting multiple platforms for universal
appeal.ObsceneInteractiveis focused on delivering the best insocial
gamingsolutions to the mass market.

For investment information and performance data, please visit

Notice Regarding Forward-Looking Statements

Safe Harbor Statement under the Private Securities Litigation Reform Act of
1995: This news release contains forward-looking information within the
meaning of Section 27A of the Securities Act of 1933, as amended, and Section
21E of the Securities Exchange Act of 1934, as amended, including statements
that include the words “believes,” “expects,” “anticipate” or similar
expressions. Suchforward-looking statementsinvolve known and unknown risks,
uncertainties and other factors that may cause the actual results, performance
or achievements ofthe Companyto differ materially from those expressed or
implied by such forward-looking statements. In addition, description of
anyone’s past success, either financial or strategic, is no guarantee of
success. This news release speaks as of the date first set forth above and the
Company assumes no responsibility to update the information included herein
for events occurring after the date hereof.


OBJ Enterprises
Paul Watson, 941-952-5825
President and CEO
Press spacebar to pause and continue. Press esc to stop.