OBJE Works to Expand into Fast-Growing Gamification Industry
SARASOTA, Fla. -- June 26, 2013
Even as Obscene Interactive, the gaming division of OBJ Enterprises (OTCBB:
OBJE) nears the release of its debut games for mobile devices, the company is
already working to dramatically expand its market reach. By applying game
mechanics to corporate education and mobilization efforts, OBJE plans to
expand into a gamification industry predicted to explode from $242 million in
2012 to $2.8 billion in 2016.
Gamification is the process of adding the fun aspects of video games—play,
challenge and competition—to real-world business practices, from employee
training to online marketing. Thanks to the power of consumer profiling and
crowdsourcing, gamification allows companies to collect powerful customer
data, solve complex business problems, engage users in education and stay
relevant with an increasingly tech-obsessed public—all while providing end
users with an enjoyable and addictive gaming experience.
“Many businesses from corporate giants to tiny startups are already onboard
with the benefits of gamification, but don’t have the expertise necessary to
create an engaging user experience that keeps users engaged,” said OBJE CEO
Paul Watson. “Who better to assist them than a gaming company? Games that
we’re currently developing, such as Creature Tavern, already rely on mechanics
such as effective time management that could be of major use to businesses
seeking to improve employee performance.
“We hope to soon provide clients with a marriage of advertising and game
dynamics that keep customers coming back for more,” he added.
The company expects gamification to open a potentially lucrative new
marketplace as it works to deliver a wide range of innovative gaming products
for the Apple (NASDAQ: AAPL) App Store and Google (NASDAQ: GOOG) Play
platforms alongside companies such asGlu Mobile Inc.(NASDAQ: GLUU) andDNA
Dynamics, Inc.(NASDAQ: DNAD).
About Obscene Interactive
Obscene Interactive, a subsidiary ofOBJ Enterprises, Inc.(OBJE), is an
emerging global developer of social gaming applications. OBJE’s cutting-edge
technology platform enables its titles to be accessible to a broad audience of
consumers all over the world, supporting multiple platforms for universal
appeal.ObsceneInteractiveis focused on delivering the best insocial
gamingsolutions to the mass market.
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meaning of Section 27A of the Securities Act of 1933, as amended, and Section
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Paul Watson, 941-952-5825
President and CEO
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