More Employers Finding Reasons Not to Hire Candidates on Social Media, Finds CareerBuilder Survey

 More Employers Finding Reasons Not to Hire Candidates on Social Media, Finds
                             CareerBuilder Survey

PR Newswire

CHICAGO, June 26, 2013

CHICAGO, June 26, 2013 /PRNewswire/ -- While your social media profile can be
a great asset in your job search, a new CareerBuilder study shows it can also
end up costing you the job. More than two in five (43 percent) hiring
managers who currently research candidates via social media said they have
found information that has caused them not to hire a candidate, up 9
percentage points from last year.

The nationwide survey, which was conducted online by Harris Interactive^© on
behalf of CareerBuilder from February 11 to March 6, 2013, and included more
than 2,100 hiring managers and human resource professionals, found that nearly
two in five companies (39 percent) use social networking sites to research job
candidates, up from 37 percent last year.

Is social media helping or hurting job candidates?

Employers who took a candidate out of the running for a job after researching
social media sites reported finding a variety of concerning content. Top
mentions ranged from evidence of inappropriate behavior to information that
contradicted their listed qualifications:

  oCandidate posted provocative/inappropriate photos/info – 50 percent
  oThere was info about candidate drinking or using drugs – 48 percent
  oCandidate bad mouthed previous employer – 33 percent
  oCandidate had poor communication skills – 30 percent
  oCandidate made discriminatory comments related to race, gender, religion,
    etc. – 28 percent
  oCandidate lied about qualifications – 24 percent

At the same time, some employers also noted that they came across information
on social media sites that made a candidate more attractive or solidified the
decision to extend a job offer. One in five hiring managers (19 percent) said
they found something that has caused them to hire a candidate – top mentions

  oCandidate conveyed a professional image – 57 percent
  oGot a good feel for candidate's personality – 50 percent
  oCandidate was well-rounded, showed a wide range of interests – 50 percent
  oCandidate's background information supported professional qualifications –
    49 percent
  oCandidate was creative – 46 percent
  oGreat communication skills – 43 percent
  oOther people posted great references about the candidate – 38 percent

"Employers are using all the tools available to them to assure they make the
correct hiring decision, and the use of social media continues to grow," says
Rosemary Haefner, vice president of human resources at CareerBuilder. "For job
seekers it is essential to be aware of what information they're making
available to employers, and to manage their online image. At the same time,
hiring managers and human resources departments must carefully consider how to
use information obtained from social media and whether it is relevant to a
candidate's qualifications."

What are hiring managers looking for on social media?

The research suggests that hiring managers are using social media to get a
glimpse at the candidate's behavior and personality outside of the interview,
and are most interested in professional presentation and how the candidate
would fit with the company culture.

To make sure your social media profile sends the right message, Haefner

Search Yourself - The easiest way for employers to research your online
personality is a simple search on Google and other sites. Try it out for
yourself so you know exactly what they'll see and remove any digital dirt you
wouldn't want a potential boss to encounter. Some browsers may save
information about you, so search from a public computer to be sure you're
getting the right results.

Read Your Privacy Settings - Social media sites change their privacy settings
often, and occasionally this leads to a change in your personal settings. It's
good practice to check in on the privacy settings for all of your accounts

Showcase Your Talent - This is your opportunity to provide evidence that you
are as exceptional as your resume says by posting awards and accolades you've
received, volunteer activities, accomplishments you're excited about, etc.
Employers often search social media to learn more about your qualifications or
to see that you are well-rounded, so be sure to put that information front and

Keep Tabs - Just because you're being careful with what you put online doesn't
mean your friends are necessarily so cautious. Pay attention to what others
are posting on your profile and what you're tagged in to protect your online

Survey Methodology

This survey was conducted online within the U.S. by Harris Interactive^© on
behalf of CareerBuilder among 2,184 hiring managers and human resource
professionals (employed full-time, not self-employed, non-government) between
February 11 and March 6, 2013 (percentages for some questions are based on a
subset, based on their responses to certain questions). With a pure
probability sample of 2,184, one could say with a 95 percent probability that
the overall results have a sampling error of +/- 2.1 percentage points.
Sampling error for data from sub-samples is higher and varies.

About CareerBuilder®

CareerBuilder is the global leader in human capital solutions, helping
companies target and attract great talent. Its online career site,®, is the largest in the United States with more than 24
million unique visitors, 1 million jobs and 50 million resumes. CareerBuilder
works with the world's top employers, providing resources for everything from
employment branding and talent and compensation intelligence to recruitment
solutions. More than 10,000 websites, including 140 newspapers and broadband
portals such as MSN and AOL, feature CareerBuilder's proprietary job search
technology on their career sites. Owned by Gannett Co., Inc. (NYSE:GCI),
Tribune Company and The McClatchy Company (NYSE:MNI), CareerBuilder and its
subsidiaries operate in the United States, Europe, South America, Canada and
Asia. For more information, visit

Media Contact
Michael Erwin

SOURCE CareerBuilder

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