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Hawaiian Launches Nonstop Service to Sendai

                 Hawaiian Launches Nonstop Service to Sendai

PR Newswire

HONOLULU, June 25, 2013

HONOLULU, June 25, 2013 /PRNewswire/ -- Hawaiian Airlines today launched its
inaugural flight from Honolulu to Sendai, its fifth gateway in Japan and 10th
new international destination it has introduced or announced in less than
three years.


Passengers of the inaugural flight enjoyed a festive island-style send-off at
Honolulu International Airport before boarding, featuring Hawaiian music and
hula, a traditional Hawaiian blessing, presentation of fresh flower lei, and a
special performance honoring the Japanese culture.

"Our new nonstop service provides travelers throughout the entire region of
Sendai with convenient access to our home, the Hawaiian Islands," said Mark
Dunkerley, Hawaiian's president and CEO. "Hawai'i has deep connections with
Japan, and we are very delighted to launch our fifth destination there as we
continue to grow our network in Asia."

Sendai is the largest city in the Tohoku region of northern Honshu, which has
a population of more than 9 million. Sendai is known in Japan as "Mori no
Miyako," or Forest City, for its many green spaces in its city center. It is
also known for its high quality rice and for its summer Tanabata Festival,
which draws thousands of visitors from across Japan.

Hawaiian's Honolulu-Sendai service is the first scheduled service between
Sendai and Hawai'i since another carrier left the market in 2004, and among
the first new services to be introduced at Sendai Airport since it was closed
for more than a month in 2011 due to damage caused by the Tohoku earthquake
and subsequent tsunami.

"Congratulations and aloha to Hawaiian Airlines on the launch of their new
Sendai flight," said Mike McCartney, president and CEO of the Hawai'i Tourism
Authority. "This flight will provide visitors from Northern Japan with greater
access to the Hawaiian Islands and will help us in our efforts to reach two
million visitors by 2016, a goal we set with the Japan Association of Travel
Agents (JATA). We look forward to sharing our islands' unique culture and
aloha spirit with visitors from Sendai."

Hawaiian's Flight HA 441 departs Honolulu International Airport on Tuesdays,
Thursdays, and Saturdays at 12:55 p.m., cross the international dateline, and
arrive at Sendai International Airport at 4:30 p.m. the following day. The
return Flight 442 will then continue to Sapporo's New Chitose Airport at 5:45
p.m. on Wednesdays, Fridays and Sundays, arriving at New Chitose at 7:00 p.m.
before departing to Honolulu at 9:10 p.m., crossing the international dateline
and arriving in Honolulu at 9:50 a.m. the same day.

Hawaiian operates the Honolulu-Sendai-Sapporo flights using its fleet of roomy
wide-body, twin-aisle Boeing 767-300ER aircraft that seat up to 264

Travelers will enjoy a customized presentation of Hawaiian's signature
inflight hospitality program, combining its celebration of the islands'
culture, natural beauty, people, cuisine, and Aloha Spirit, with entertainment
options and special onboard products designed for the Japanese traveler.

The addition of Sendai to Hawaiian's international network follows the
launches of service to Tokyo in November 2010, Seoul in January 2011, Osaka in
July 2011, Fukuoka in April 2012, New York in June 2012, Sapporo in October
2012, Brisbane in November 2012 and Auckland in March 2013. Hawaiian
previously announced new service to Taipei, Taiwan in July 2013. New nonstop
service will begin between Honolulu and Beijing, China in April 2014, subject
to government approvals.

In the U.S., tickets can be purchased online at, or
by phone toll-free through Hawaiian's reservations center at 1-800-367-5320.
In Japan, tickets can be purchased online via Hawaiian's Japanese-language
website at, or by phone through its sales office in
Japan at 03-5405-8761.

About Hawaiian Airlines

Hawaiian has led all U.S. carriers in on-time performance for each of the past
nine years (2004-2012) as reported by the U.S. Department of Transportation.
Consumer surveys by Conde Nast Traveler, Travel + Leisure and Zagat have all
ranked Hawaiian the highest of all domestic airlines serving Hawai'i.

Now in its 84th year of continuous service, Hawaiian is Hawai'i's biggest and
longest-serving airline, as well as the largest provider of passenger air
service from its primary visitor markets on the U.S. mainland. Hawaiian offers
nonstop service to Hawai'i from more U.S. gateway cities (11) than any other
airline, along with service from Japan, South Korea, the Philippines,
Australia, New Zealand, American Samoa, and Tahiti. New nonstop service will
begin between Honolulu and Taipei, Taiwan on July 9, 2013 and, subject to
government approvals, between Honolulu and Beijing, China in April 2014. 
Hawaiian also provides approximately 160 jet flights daily between the
Hawaiian Islands.

Hawaiian Airlines, Inc. is a subsidiary of Hawaiian Holdings, Inc. (NASDAQ:
HA). Additional information is available at Follow
updates on Twitter about Hawaiian (@HawaiianAir) and its special fare offers
(@HawaiianFares), and become a fan on its Facebook page (Hawaiian Airlines).

SOURCE Hawaiian Airlines

Contact: Keoni Wagner, (808) 838-6778,
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