Greentech Media Conference Explores the Future of the Utility Industry Through Intelligent Analytics

Greentech Media Conference Explores the Future of the Utility Industry Through
                            Intelligent Analytics

Announcing "The Soft Grid 2013," Oct. 1-2, 2013, San Francisco, CA

PR Newswire

BOSTON, June 26, 2013

BOSTON, June 26, 2013 /PRNewswire/ -- Greentech Media announces the return of
its highly successful utility data analytics and software conference, "The
Soft Grid 2013". The Soft Grid 2013 will examine the issues and challenges
that face utilities, energy providers, hardware and software vendors, and
consumers as data generation, collection, analysis, and application have
become part of everyday operations. This two-day conference will take place at
Host Utility Pacific Gas & Electric's headquarters in San Francisco, CA on
October 1 & 2, 2013.

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The Soft Grid will address unique issues encountered with complex analytics
and cloud services, and how they are transforming generation, distribution and
consumption of electric power. It will feature case studies from utilities
including Tennessee Valley Authority and Duke Energy, and a keynote address
from Alourdes Sully, Chair at Utilities Telecom Council Canada (UTCC) and
Senior Technical Specialist at Hydro One. Panel discussions will examine grid
optimization, customer engagement, real-world soft grid application
implementation, and analytic insights of AMI, DG and EV programs.

"The foundation of grid modernization has been focused on physical assets and
communications networks, but software, analytics and applications will
ultimately unlock the value from next generation electric grids," said Rick
Thompson, President and Co-Founder of Greentech Media. "As the industry moves
ahead we strive to cover the most forward-looking topics and feel strongly
that The Soft Grid is squarely where future grid innovation will occur."

Participating organizations include: SMUD, MachineShop, PayGo, EnerNex, SDG&E,
Greenstart, AutoGrid, The Sempra Energy Utilities, EMC, Arizona Public
Service, and more. To view the full agenda, please go to:

Registration for The Soft Grid 2013 is now open. To register, please go to:

GTM Research, the market analysis arm of Greentech Media, overviewed the
utility analytics market in its 2012 report: The Soft Grid 2012–2020 Big Data
& Utility Analytics for Smart Grid. The GTM Research team has updated the
report with a complimentary executive summary, available for download here:
GTM Research Market Update: The Soft Grid in 2013.

Opportunities to participate in the conference are still available. For more
information on speaking, sponsoring, and partnering, or for inquiries
regarding conference registration please contact

About Greentech Media
Greentech Media (GTM) produces industry-leading news, research, and
conferences in the business-to-business greentech market. Our coverage areas
include solar, smart grid, energy efficiency, wind, and other non-incumbent
energy markets. GTM Research, the research arm of the company, produces
competitive intelligence reports and data subscriptions. Using our extensive
network and in-depth analysis, GTM hosts conferences for in-person networking
and deal-making. GTM has operations in Boston, New York, and San Francisco.
For more information, visit:, follow us on twitter:
@greentechmedia, or like us on Facebook:

SOURCE Greentech Media

Contact: Jacqueline Chase, Director, Events,,
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