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First Trade Launches FT Pay Mobile Payment & Loyalty App Powered By LevelUp



 First Trade Launches FT Pay Mobile Payment & Loyalty App Powered By LevelUp

PR Newswire

BOSTON, June 26, 2013

BOSTON, June 26, 2013 /PRNewswire/ -- First Trade Union Bank (First Trade) has
become the first full-service bank to introduce a mobile payment and loyalty
app, FT Pay.  It is the latest addition to First Trade's consumer offering,
which includes paperless online account opening, unlimited ATM rebates, and
mobile banking apps for smartphones and the iPad, making First Trade one of
the first banks in the U.S. to offer a complete mobile banking experience for
consumers. The app is powered by mobile payments network LevelUp and can be
used at the thousands of LevelUp merchants nationwide. The new FT Pay app is
now available for free download from the iTunes App Store and Google Play.  

FT Pay combines the best of LevelUp's award-winning payment and loyalty
platform with First Trade's existing mobile banking applications, giving FT
Pay users the ability to pay with their phones at any LevelUp merchant
location while unlocking LevelUp credit and exclusive First Trade offers in
the process.  First Trade will match the savings from merchant discounts and
deposit up to $25 as a new account bonus directly into new customers' FT
Checking accounts, while existing bank clients can increase their savings by
sweeping merchant credits into their savings accounts.  

"FT Pay breaks new ground in banking by tying First Trade even more closely to
consumers and local businesses: consumers earn additional rewards, and
merchants have a new channel for attracting and keeping customers," said Seth
Priebatsch, chief ninja, LevelUp. "First Trade understands banks need to get
creative with technology as their customers' lifestyles get more and more
mobile. By being the first bank to offer a custom-branded mobile payment app
powered by LevelUp, First Trade is not just keeping pace with banking tech
innovation, they're leading the way."

The new mobile payment app integrates with the First Trade Union Bank debit
card, and any non-First Trade debit or credit card.  The exclusive FT Pay
"Vault" reward feature will continue to benefit businesses in the LevelUp
network as First Trade will create ongoing, exclusive offers to drive more
loyal customer traffic.

"With FT Pay added to our leading-edge services, First Trade has true
end-to-end mobile banking, from deposits, bill payment and funds transfers,
all the way through to payment at the register, from your phone," said Michael
Butler, president and CEO, First Trade Union Bank.  "We are excited about our
partnership with LevelUp, to build off of its innovative mobile payments
platform and extensive merchant network, and launch this first-of-its kind
mobile payment app. FT Pay delivers rewards consistent with other First Trade
account programs, like ATM rebates and no-fee checking, so our customers
receive an exceptional experience that adds value and convenience to their
lives."

The FT Pay app is available for general consumer usage on any iPhone or
Android device.

About First Trade Union Bank

With assets over $600 million, First Trade Union Bank is a well-capitalized
community bank offering a full complement of business and personal products
and services. First Trade has a long-standing reputation for serving
consumers, middle market, small businesses, unions, and government entities as
its core clients. With a commitment to adopting the most advanced and secure
technologies to provide greater flexibility and convenience, First Trade
offers anytime/anywhere banking via mobile device, 24-hour ATM service, and
remote deposit. Customers can readily access traditional, personalized branch
banking at Banking Centers located in Massachusetts and New York. First Trade
is a member of the Federal Deposit Insurance Corporation and is an Equal
Housing/Equal Opportunity Lender. For further information call 800-242-0272 or
visit the Bank's website at www.ftub.com.

About LevelUp

LevelUp is a revolutionary new way to pay. Users pay with their phone, saving
time and money. Businesses pay 0% payment processing fees and re-invest those
savings into growing their businesses by attracting new customers and bringing
them back. LevelUp is a part of SCVNGR, which is backed by Google Ventures,
Balderton Capital, Continental Investors, Highland Capital, Transmedia Capital
and T-Venture, the venture arm of Deutsche-Telekom.

Media Contacts
Stackpole & Partners for First Trade Union Bank
Christina Pandapas
cpandapas@stackpolepartners.com
339-927-7788

LaunchSquad for LevelUp
Mike Farber or Anna Farnum
levelup@launchsquad.com
617-945-1915

(Logo: http://photos.prnewswire.com/prnh/20130626/NE38697LOGO )

SOURCE First Trade Union Bank

Website: http://www.ftub.com
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