Maple Leaf Sports & Entertainment Teams Up With BlackBerry

TORONTO, June 26, 2013 /CNW/ - Maple Leaf Sports & Entertainment (MLSE) 
announced today that BlackBerry® will be the Official Mobile Computing 
Partner of the Toronto Maple Leafs (NHL), Toronto Raptors (NBA) and Toronto 
Marlies (AHL). Through the marketing relationship, the iconic BlackBerry brand 
will be featured prominently in and around Air Canada Centre, and BlackBerry 
will collaborate with MLSE to develop a range of new platforms that will 
enable teams to connect with fans by sharing information and updates. With the 
future release of fan applications for BlackBerry® 10 smartphones and the 
development of a channel on BlackBerry® Messenger (a BBM™ Channel) hosted 
by Leafs and Raptors personalities, fans will be able to enjoy real-time 
engagement experiences and preferred access as they follow their teams 
throughout the season. 
"We are thrilled to be partnering with BlackBerry and this announcement means 
exciting things are in store for BlackBerry customers and Maple Leafs and 
Raptors fans everywhere," said David Hopkinson, senior vice-president, global 
partnerships and marketing for MLSE. "We look forward to bringing 
unprecedented access and some amazing experiences to our fans through this 
partnership over the next several years." 
"BlackBerry and MLSE share some key values: passion, determination and 
leadership," said Andrew MacLeod, managing director for Canada at BlackBerry. 
"Together with MLSE and fans across the country, we are celebrating the spirit 
of ambition through excellence in Canadian sports, and we are honoured to 
stand behind some of the nation's favourite sports teams that display the 
indomitable spirit the BlackBerry brand represents." 
About Maple Leaf Sports & Entertainment (MLSE) 
MLSE, one of the world's premier sports and entertainment companies, owns the 
Toronto Maple Leafs (NHL), the Toronto Raptors (NBA), the Toronto Marlies 
(AHL), Toronto FC (MLS), Air Canada Centre, Maple Leaf Square and three 
digital channels - Leafs TV, NBA TV Canada and GOLTV Canada and has a 
partnership with Live Nation - the biggest concert promoter in the world. MLSE 
has also invested in five of Toronto's sports facilities - Ricoh Coliseum, 
home of the Marlies, BMO Field, home of Toronto FC, Lamport Stadium, KIA 
Training Grounds at Downsview Park, home of Toronto FC's Academy and the First 
Team's practice facility, and the MasterCard Centre for Hockey Excellence, the 
practice facility for the Maple Leafs and Marlies. MLSE operates and manages 
events at Ricoh Coliseum and BMO Field. 
BlackBerry and related trademarks, names and logos are the property of 
Research In Motion Limited. All other marks are the property of their 
respective owners. BlackBerry is not responsible for any third-party products 
or services. 
Media Contact: Jamie Deans, MLSE, Communications, 416-815-5445 
SOURCE: Maple Leaf Sports & Entertainment Ltd. 
To view this news release in HTML formatting, please use the following URL: 
CO: Maple Leaf Sports & Entertainment Ltd.
ST: Ontario
-0- Jun/26/2013 10:00 GMT
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