Norton Mobile Security Delivers App Privacy Protection

Norton Mobile Security Delivers App Privacy Protection 
New Norton(TM) Mobile Insight Intelligence Technology Performs
Dynamic Mobile App Analysis, Reveals Which Leak Personal Information 
MOUNTAIN VIEW, CA -- (Marketwired) -- 06/26/13 --  Today, Symantec
(NASDAQ: SYMC) released the latest version of Norton Mobile Security,
which delivers powerful, effective protection for Android smartphones
and tablets, iPhones and iPads(1). The latest updates to Norton
Mobile Security for Android address privacy, a growing area of
consumer concern, with new intelligence technology called Norton
Mobile Insight. Privacy risk scans powered by Norton Mobile Insight
will reveal which mobile applications may put the user's personal
information at risk. The latest updates to Norton Mobile Security
also extend enhanced anti-theft capabilities to iPhone and iPad with
a "scream" alarm to help users quickly find their missing mobile
For mobile device users, maintaining control of their personal
information is a major concern. In fact, 57 percent of app users have
uninstalled or declined to install an app to protect their personal
information(2). To address this issue, in addition to scanning for
security risks, Norton Mobile Security now scans apps for privacy
risk-related attributes. For example, Norton Mobile Security will now
flag an application and notify a user if a mobile app is found to
export information such as a user's contacts, photos or call logs.
Because consumers don't have knowledge of how their data may be used,
collected or shared, they are not able to maintain control of their
personal information. Norton Mobile Security empowers consumers to
protect their personal information and make informed decisions about
which apps to keep or remove. 
"The issue of privacy is a complex and evolving one, for both
consumers and developers," said Con Mallon, senior director, product
management, Symantec Corp. "Until now, mobile app privacy scanning
has been done only at the most superficial level, which doesn't yield
truly relevant and actionable information to consumers. With this
latest release, we are using a unique combination of static and
dynamic analysis to deliver an unprecedented view into app privacy
and information leakage. With this information, consumers can
actually decide for themselves whether to keep each app." 
Norton Mobile Insight
 Users of Norton Mobile Security benefit from
Norton Mobile Insight, a proprietary intelligence tool that provides
dynamic analysis for every app in more than 200 app stores to
determine potential security risks, privacy risks and potentially
intrusive behavior. Norton Mobile Insight has analyzed more than four
million apps to date and determined that more than 30 percent of them
leak data such as personal contacts or call logs. Currently, Norton
Mobile Insight processes 10,000 new apps every 24 hours and to date
has identified 300,000 apps as malicious and 1.5 million apps as
being associated with greyware -- such as aggressive ad networks --
or potential privacy risks.  
Pricing and Availability
 Norton Mobile Security has an MSRP of
$29.99 and is available for purchase via various retailers, the
Norton online store or Google Play. In addition, Norton 360
Multi-Device and Norton One will be updated with the features in the
latest release of Norton Mobile Security. Norton customers with a
valid product subscription are eligible to receive the latest product
updates via the subscription service model. For more information,
visit the Norton Update center at
Consumers can visit to learn more about Norton
Mobile Security. 
About Symantec 
 Symantec protects the world's information, and is a
global leader in security, backup and availability solutions. Our
innovative products and services protect people and information in
any environment -- from the smallest mobile device, to the enterprise
data center, to cloud-based systems. Our world-renowned expertise in
protecting data, identities and interactions gives our customers
confidence in a connected world. More information is available at or by connecting with Symantec at: 
NOTE TO EDITORS: If you would like additional information on Symantec
Corporation and its products, please visit the Symantec News Room at All prices noted are in U.S. dollars
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Symantec and the Symantec logo are trademarks or registered
trademarks of Symantec Corporation or its affiliates in the U.S. and
other countries. Other names may be trademarks of their respective
FORWARD-LOOKING STATEMENTS: Any forward-looking indication of plans
for products is preliminary and all future release dates are
tentative and are subject to change. Any future release of the
product or planned modifications to product capability,
functionality, or feature are subject to ongoing evaluation by
Symantec, and may or may not be implemented and should not be
considered firm commitments by Symantec and should not be relied upon
in making purchasing decisions.  
(1) Certain features available only for Android devices. Operating
system requirements are Android 2.2 or later, and iOS 5.0 or later. 
(2) "Privacy and Data Management on Mobile Devices" by Jan Lauren
Boyles, Aaron Smith, Mary Madden, Pew Research Center's Internet &
American Life Project, Sept. 5, 2012. 
Grace Kim
+1 (424) 750-7593 
Chelsea Langevin
Edelman Public Relations
+1 (206) 505-6553 
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