Colgate Breaks The GUINNESS WORLD RECORDS® Record For "Most People Using Mouthwash Simultaneously" While Creating Smiles For

   Colgate Breaks The GUINNESS WORLD RECORDS® Record For "Most People Using
       Mouthwash Simultaneously" While Creating Smiles For Make-A-Wish®

1,142 Consumers joined actress and TV host, Stacy Keibler, to set a new
GUINNESS WORLD RECORDS® record in New York's Times Square

PR Newswire

NEW YORK, June 25, 2013

NEW YORK, June 25, 2013 /PRNewswire/ --Today, the GUINNESS WORLD RECORDS^®
record for the "Most people using mouthwash simultaneously" was broken by
Colgate at 12:30 p.m. EDTin New York's Times Square. 1,142  consumers, along
with TV host and actress, Stacy Keibler, simultaneously swished with new
Colgate Total^® Advanced Pro-Shield™ Mouthwash while supporting Make-A-Wish^®,
an organization that creates thousands of life-changing moments by granting
the wishes of children with life-threatening medical conditions.

To view the multimedia assets associated with this release, please click:


"It was a pleasure to witness and help break a GUINNESS WORLD RECORDS^® record
with Colgate Total^® Mouthwash as a part of today's "A Wish For A Swish"
event, which helped support Make-A-Wish, an organization very close to my
heart," said Stacy Keibler.

To celebrate the launch of Colgate Total^® Advanced Pro-Shield™ Mouthwash,
Colgate teamed up with Make-A-Wish to encourage consumers to "swish" for a
difference. As part of "A Wish For A Swish", Colgate donated $1.00 (USD) to
Make-A-Wish for every participant in attendance. Colgate will continue its
support by donating $1.00 (USD) for every "post-swish" smile uploaded to the
Colgate^® Facebook page ( until Monday, July 1 with a
minimum donation of $50,000 up to a maximum of $60,000^1.

"On behalf of the wish kids we serve and their families, we are so thankful
for the generous support of Colgate and everyone who participated in the "A
Wish for a Swish" event," said David Williams, president and CEO of
Make-A-Wish America. "Thank you to those who attended today's record attempt
and to the consumers who continue to upload smiles online. Because of your
help, we'll be able to create many more smiles on the faces of wish kids
around the country."

"We're thrilled that we made a big splash with the launch of Colgate Total^®
mouthwash by breaking a GUINNESS WORLD RECORDS® record while supporting
Make-A-Wish," said Philip Durocher, Vice President & General Manager, U.S.
Oral Care Marketing, Colgate-Palmolive. "At Colgate, we believe in happy,
healthy smiles. Along with Colgate Total^® toothpaste and toothbrush, adding
Colgate Total^® Advanced Pro-Shield™ Mouthwash to your oral care routine is a
simple step to achieve a happy and healthier mouth."

New Colgate Total^® Advanced Pro-Shield™ Mouthwash is now available at mass
retail, drug and grocery stores nationwide. For more information, please visit

About Colgate Total^® Products
The Colgate Total® line features a broad portfolio of products that provide a
range of oral care benefits. Each product has a formula that helps improve
the health of your mouth, to make you confident you are taking better control
of your oral care. Colgate Total® toothpaste has an antibacterial formula
clinically proven to actively fight plaque germs for 12 hours. It is the only
toothpaste both approved by the U.S. Food and Drug Administration (FDA) to
prevent gingivitis* and accepted by the American Dental Association to fight
plaque and gingivitis. Colgate Total® toothpaste also is the number-one
toothpaste recommended most by dentists and hygienists.
*Colgate Total^® toothpaste is approved through the New Drug Application
Process. Not approved for the prevention or treatment of serious gum disease
or other diseases.

About Colgate-Palmolive Company
Colgate-Palmolive is a leading global consumer products company, tightly
focused on Oral Care, Personal Care, Home Care and Pet Nutrition.
Colgate-Palmolive sells its products in over 200 countries and territories
around the world under such internationally recognized brand names as Colgate,
Palmolive, Mennen, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, Elmex,
Tom's of Maine, Sanex, Ajax, Axion, Soupline, and Suavitel, as well as Hill's
Science Diet and Hill's Prescription Diet. For more information about
Colgate-Palmolive's global business, visit the Company's web site at To learn more about Colgate Bright Smiles, Bright Futures^®,
Colgate's global oral health education program, please visit

About Make-A-Wish^®
Make-A-Wish^®grants the wishes of children with life-threatening medical
conditions to enrich the human experience with hope, strength and joy.
According to a 2011 U.S. study of wish impact, most health professionals
surveyed believe a wish-come-true can have positive impacts on the health of
children. Kids say wishes give them renewed strength to fight their illnesses,
and their parents say these experiences help strengthen the entire family.
Based in Phoenix, Make-A-Wish is one of the world's leading children's
charities, serving children in every community in the United States and its
territories. With the help of generous donors and more than 25,000 volunteers,
Make-A-Wish grants a wish somewhere in the country every 38 minutes. It has
granted more than 226,000 wishes since its inception in 1980; nearly 14,000 in
2012 alone. Visit Make-A-Wish atwish.orgto learn more.

^1 For every participant who attends the Colgate 'A Wish for a Swish' event in
New York's Times Square on June 25, 2013 and every photo upload to from June 13 – July 1, 2013, Colgate will donate $1.00
(USD) to Make-A-Wish, with a minimum donation of $50,000 up to a maximum of
$60,000. For more information visit

SOURCE Colgate-Palmolive

Contact: Lesley Kline, Cohn & Wolfe, 212-798-9761,;
Colgate-Palmolive, (212) 310-2670,
Press spacebar to pause and continue. Press esc to stop.