Wendy's® (Finally!) Brings Highly Anticipated Pretzel Bacon Cheeseburger to Restaurants

 Wendy's® (Finally!) Brings Highly Anticipated Pretzel Bacon Cheeseburger to

Cheeseburger was best performing promotional hamburger in test markets

PR Newswire

DUBLIN, Ohio, June 26, 2013

DUBLIN, Ohio, June 26, 2013 /PRNewswire/ --

The Pretzel Bacon Cheeseburger is coming to restaurants over the next two
weeks – by July 4. We'll offer it all summer long.

(Photo: http://photos.prnewswire.com/prnh/20130626/CL38546 )

Available nationwide in all North American (U.S. and Canada) Wendy's

Wendy's is once again bringing bold innovation to quick service restaurant
(QSR) category with one of the most unique and anticipated offerings of the
year – the Pretzel Bacon Cheeseburger. This pub-style cheeseburger gained
critical acclaim in test markets earlier this year, outperforming any other
promotional hamburger in recent Wendy's history.

"Wendy's knows food trends. We tapped into consumers' love of pretzels, and
transformed the iconic snack into an artisan-crafted cheeseburger," said Craig
Bahner, Wendy's Chief Marketing Officer. "We constantly search for foods that
customers crave, and we've created the ultimate mash-up of three American
loves – Pretzels, Bacon and Cheeseburgers – to deliver new standards of
quality and taste."

The premium, artisan-crafted cheeseburger features:

  oAn artisan-baked, authentic pretzel bun: Wendy's pretzel buns are made
    using the same authentic process of traditional soft pretzels, giving them
    a rich interior flavor and a chewy, rich crust that enhances the entire
    Pretzel Bacon Cheeseburger. Each pretzel bun is also hand cut, giving each
    one its own special appearance.
  oSpecial attention to flavor layering: The pretzel bacon cheeseburger
    combines a fresh, spring mix made with nine different greens, hand-sliced
    red onion and tomatoes with 100 percent fresh, never frozen* hot and juicy
    beef and warm cheddar cheese sauce. Natural cheddar cheese, Sweet & Smoky
    Honey Mustard, and thick, center-cut Applewood Smoked bacon round out this
    flavor-filled cheeseburger — all carefully enveloped in the signature
    toasted pretzel bun.
  oFast Casual Quality at a QSR price: Only Wendy's can create a pub-style
    Pretzel Bacon Cheeseburger at a QSR price. The recommended price is $4.69
    (prices may vary).

The Wendy's Company is the world's third largest quick-service hamburger
company. The Wendy's system includes more than 6,500 franchise and Company
restaurants in the United States and 27 countries and U.S. territories
worldwide. For more information, visit www.aboutwendys.com or www.wendys.com.

**Photography and video footage available upon request.**

* Fresh beef available in the contiguous United States and Canada.

Denny Lynch        Janna Chapman
614-764-3553       404-879-9159
Denny.Lynch@wendys.com Janna.Chapman@ketchum.com

SOURCE The Wendy's Company

Website: http://www.wendys.com
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