Forysta Ventures Launch 'inloyal' – Loyalty on the Cloud

           Forysta Ventures Launch 'inloyal' – Loyalty on the Cloud

  PR Newswire

  MUMBAI, June 26, 2013

MUMBAI, June 26, 2013 /PRNewswire/ --

A Convenient Way to Manage and Redeem Your Loyalty Reward Points

Forysta Ventures Limited announces the launch of its new and exclusive
SaaS-based customer loyalty platform -'inloyal'. Forysta Ventures, with this
platform, will take 'Customer Relationship Management' a couple of steps
forward and help retail brands connect with and manage their customers in an
unprecedented way. inloyal will helpcustomersaccesstheir loyalty cards on a
virtual pocket and eliminate the inconvenience of carrying plastic cards or
the privacy-infringing and unreliable practice of using mobile number as
loyalty membership number.

inloyal is a robust technology platform, which takes care of the CRM
activities on aholisticlevel. Via inloyal, a brand can have its own loyalty
program created, integrated with its storefronts and hosted on cloud in no
time. Whether one has an existing program or wishes to create a new one, all
the existing data shall be accounted for and the program will wake up to an
updated start, ready to emerge as a much stronger and advanced tool for the
brand and customers.

It is designed to help retail brands manage and track customer activities as
well as trends, which will assist them to create engaging loyalty programs for
their customers. As for the customers, inloyal with its virtual loyalty pocket
app, will enable them to access their loyalty cards, rewards and offers and
redeem their loyalty rewards on their smart phones, anytime and anywhere.
Retail companies can now push products to their customers on the go, which
will increase customer activity and possibly facilitate increased repeat
business, as this platform provides the ability to the customer to redeem
rewards on his phone and make additional purchases in the process.

On inloyal, retailers will be able to create and manage fully white-labeled
loyalty programs. The customers can manage their multiple loyalty cards in one
single virtual pocket app but each card is independent of the other, just like
how we carry plastic cards in a physical wallet.

Kunal Mehta, Co-founder and Director at Forysta Ventures said, "A brand's CRM
strategy is complete as long as all the related functions are implemented on a
single platform, which is then made easily accessible to the customer. As of
today, that is not happening, even with some of the most successful loyalty
programs in India. inloyal is a dual-centric technology platform that not only
focuses on the retailer but also on the customer, which will be a first for
the Indian market. inloyal empowers the retailer and its customer to engage
and interact with each other on all fronts and at all times, thereby creating
a constructive environment where customer delight can be truly achieved. The
technology is robust, affordable and easy to implement and any brand, whether
it has an existing loyalty program or not, can opt for this advanced
technology platform and change the face of its customer program for the

With the launch of inloyal, Forysta Ventures seeks to bridge the gap between
retail brands and customers. inloyal will revolutionise the way brands
collect, analyse and utilise customer details and create bespoke marketing
plans and reward programs for its target audience.

About Forysta Ventures Ltd:

Forysta Ventures Limited is an internet and managed technology services
company headquartered in Mumbai. It was started in 2008 and the flagship
product, , was launched in 2009. : It's an information portal where customers can look for
deals and coupons relevant to their town. The coupons are freely available.
The portal is live in Mumbai, Delhi-NCR, Bangalore, Pune, Hyderabad and
Chennai. The idea is to grab opportunities and never let them pass you
by.Apart from this, SalenOffers also works with various brands to
strategically design and implement their customer delight programs backed with
SalenOffers' inhouse-bred mCoupon tech platform. Clients include MasterCard
India, Idea Cellular Ltd., Hindustan Times, Vodafone India, Bharti Airtel and
more.They have recently launched two new products, inloyal and wookart.

inloyal is a mobile app-based loyalty platform solution, which takes care of
the CRM activities on aholisticlevel. inloyal is 'the' digital loyalty
pocket for retail customers and plug-and-play loyalty rewards management
platform for retailers.

Wookart is a virtual mall SaaS-based technology platform where retail
merchants are helped to create their own eCommerce and mCommerce sites.
Creation of online stores comes along with integrated pre-requisites like
payment gateway, logistics, social media and more in place. Wookart helps the
retail brands to quickly adopt an online presence without having to recruit
and maintain a massive team or having to outsource it to a pocket-draining

The company is now exploring the options to launch inloyal and wookart in
other countries too.

Primary Media Contact: Khushboo Purohit, ,

Secondary Media Contact: Mayuri Saxena, ,

Contact: PRN
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