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Team Novo Nordisk, the world's first all-diabetes professional athletic team, is Changing Diabetes® in Toronto, Vancouver

Team Novo Nordisk, the world's first all-diabetes professional athletic team, 
is Changing Diabetes® in Toronto, Vancouver 
MISSISSAUGA, ON, June 26, 2013 /CNW/ - Team Novo Nordisk, the world's first 
all-diabetes professional athletic team, is gearing up for a series of 
professional competitions and speaking events to inspire all Canadians and 
instil hope in those living with diabetes that anything is possible. 
Team Novo Nordisk is a global sports team comprised of cyclists, triathletes 
and runners who are all living with diabetes, fronted by the professional 
cycling team. The squad includes 17 professional all-diabetes riders from 10 
different countries, including winners and podium finishers from professional 
races around the world. Team Novo Nordisk's mission is to educate, empower and 
inspire those affected by diabetes. 
Team Novo Nordisk is taking Canada by storm; after completing the Tour de 
Beauce in Quebec with three cyclists finishing within the top 40, the 
professional cycling team is set to compete in BC Superweek, a multi-stage 
race starting with Tour de Delta on July 5(th) and finishing with Tour de 
White Rock on July 14(th), including the legendary Global Relay Gastown Grand 
Prix on Wednesday, July 10(th). Triathlete and Canadian Team Novo Nordisk 
member, Sebastien Sasseville will also be debuting in the teams' first 
Canadian triathlon competition at the Peterborough Half Iron Triathlon on July 
7(th). 
"Team Novo Nordisk is racing as part of our long-standing Changing 
Diabetes(®) programme, which aims to create awareness about and address the 
diabetes pandemic which affects 371 million people worldwide, and their 
families," says Jakob Riis, Executive Vice President Global Marketing, Novo 
Nordisk. 
BC Superweek consists of five stages around the lower mainland of British 
Columbia over 11 days. The timings, results and full details of all races will 
be reported on www.teamnovonordisk.com, and supporters can also follow the 
team at www.facebook.com/TeamNovoNordisk and www.twitter.com/TeamNovoNordisk. 
Sasseville will also be on hand at the Global Relay Gastown Grand Prix. 
"This team continues to grow in strength, and each race allows us to build on 
our competition experience as an all-diabetes team," says Phil Southerland, 
Team Novo Nordisk co-founder and CEO. "When diagnosed with diabetes, many 
people think that it means they won't be able to live a normal life and 
realize their dreams, but Team Novo Nordisk shows that, with good control, 
anything is possible." 
Sasseville will also be sharing his incredible and inspirational story about 
his journey from being diagnosed with type 1 diabetes to reaching the summit 
of Mount Everest and competing as a professional athlete in Toronto and 
Vancouver. The Toronto event will be taking place at the Cambridge Club on 
July 5(th) at 7:00 p.m. and the Vancouver event will be held at the Westin 
Grand Hotel on July 8(th) at 7:00 p.m. All are welcome to attend these free 
events and parking will be validated in Vancouver. 
Team Novo Nordisk
The Team Novo Nordisk professional men's cycling team roster for 2013 includes: 
Fabio Calabria (Australia), Andrea Ciacchini (Italy), Stephen Clancy 
(Ireland), Paolo Cravanzola (Italy), Joe Eldridge (USA), Joonas Henttala 
(Finland), David Lozano Riba (Spain), Javier Megias Leal (Spain), Kevin De 
Mesmaeker (Belgium), Justin Morris (Australia), Andrea Peron (Italy), Aaron 
Perry (New Zealand), Thomas Raeymaekers (Belgium), Branden Russell (USA), 
Andrei Strelkov (Russia), Martijn Verschoor (Netherlands), Chris Williams 
(Australia). 
About Diabetes 
Today, an estimated 371 million people are living with diabetes,(1 )including 
approximately 3 million in Canada.(2) Changing Diabetes(®) is the Novo 
Nordisk global commitment to improve conditions for the millions of people who 
live with diabetes around the world today, and those who are at risk of 
developing diabetes tomorrow. It is a global advocacy and partner platform 
which advocates for the prevention and early detection of diabetes, as well as 
improved treatment, care and health outcomes. 
Headquartered in Denmark, Novo Nordisk is a global healthcare company with 90 
years of innovation and leadership in diabetes care. The company also has 
leading positions within haemophilia care, growth hormone therapy and hormone 
replacement therapy. For more information, visit novonordisk.com. 
Reference 
1. International Diabetes Federation. IDF Diabetes Atlas, 5(th) 


     Edition, 2012 Update. Brussels, Belgium: International Diabetes
     Federation. Available from:
     http://www.idf.org/diabetesatlas.


 Last accessed: November 2012.
  2. Canadian Diabetes Association. "The prevalence and costs of 
 diabetes." Accessed on February 8, 2013 at 
 http://www.diabetes.ca/documents/about-diabetes/PrevalanceandCost_09.pdf. 
Amanda Federchuk 416 486 7231 Amanda.federchuk@gcicanada.com  
Gitte Arent Hertz +45 30 75 31 76 gath@novonordisk.com  
For further event information, please call 1-855-554-5456 or 
emailteam.novo.nordisk@gcicanada.com. 
Video with caption: "Video: Team Novo Nordisk - One Team One Goal". Video 
available at:  
http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20130626_C3306_VIDEO_EN_28
506.mp4&posterurl=http://photos.newswire.ca/images/20130626_C3306_PHOTO_EN_2850
6.jpg&clientName=Novo%20Nordisk%20Canada%20Inc%2E&caption=Video%3A%20Team%20Nov
o%20Nordisk%20%2D%20One%20Team%20One%20Goal&title=NOVO%20NORDISK%20CANADA%20INC
%2E%20%2D%20Team%20Novo%20Nordisk%20&headline=Team%20Novo%20Nordisk%2C%20the%20
world%27s%20first%20all%2Ddiabetes%20professional%20athletic%20team%2C%20is%20C
hanging%20Diabetes%26%23174%3B%20in%20Toronto%2C%20Vancouver 
Video with caption: "Video: Team Novo Nordisk B-Roll". Video available at:  
http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20130626_C3306_VIDEO_EN_28
507.mp4&posterurl=http://photos.newswire.ca/images/20130626_C3306_PHOTO_EN_2850
7.jpg&clientName=Novo%20Nordisk%20Canada%20Inc%2E&caption=Video%3A%20Team%20Nov
o%20Nordisk%20B%2DRoll&title=NOVO%20NORDISK%20CANADA%20INC%2E%20%2D%20Team%20No
vo%20Nordisk&headline=Team%20Novo%20Nordisk%2C%20the%20world%27s%20first%20all%
2Ddiabetes%20professional%20athletic%20team%2C%20is%20Changing%20Diabetes%26%23
174%3B%20in%20Toronto%2C%20Vancouver 
Image with caption: "Team Novo Nordisk (CNW Group/Novo Nordisk Canada Inc.)". 
Image available at:  
http://photos.newswire.ca/images/download/20130626_C3306_PHOTO_EN_28505.jpg 
Image with caption: "Team Novo Nordisk (CNW Group/Novo Nordisk Canada Inc.)". 
Image available at:  
http://photos.newswire.ca/images/download/20130626_C3306_PHOTO_EN_28504.jpg 
SOURCE: Novo Nordisk Canada Inc. 
To view this news release in HTML formatting, please use the following URL: 
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CO: CNW Enriched News Releases
ST: Ontario
NI: HEA MTC HEA VIDEO  
-0- Jun/26/2013 12:00 GMT
 
 
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