American Airlines And Disney Launch High-Flying Collaboration With "Disney's
LOS ANGELES, June 26, 2013
LOS ANGELES, June 26, 2013 /PRNewswire/ -- Today American Airlines and the
Walt Disney Studios announced a strategic collaboration on the upcoming
"Disney's Planes" movie, including a cameo appearance by Tripp -- inspired in
part by American's Boeing 777-300ER, the newest addition to American's fleet.
Tripp dons the airline's new look, complete with the company's newly developed
flight symbol and stripes on his tail for a special cameo appearance in the
"Disney is a global family brand and working with them gives us a fun
opportunity to connect with families who know and love the iconic American
Airlines brand," said Rob Friedman, American's Vice President – Marketing.
"Through this collaboration, we have a lot of great things planned for this
summer, including exciting trip promotions and in-airport activities, so I
encourage everyone to stay tuned."
To kick off the excitement, American and Disney this morning surprised
customers traveling through Los Angeles International Airport (LAX) with gate
celebrations and giveaways, including special guest appearances by the film's
director Klay Hall and actor Carlos Alazraqui, who provides the voice of
passionate racer El Chupacabra (El Chu) in the film.
In addition, American and Disney today premiered a special version of the
"Disney's Planes" trailer for LAX customers, as well as American's new custom
animated commercial directed by Hall, and developed in conjunction with McCann
Worldgroup. In the spot, characters from the movie, including Dusty, El Chu
and Tripp, highlight American's fleet modernization efforts with a comedic
flare. American also held the inflight debut of the trailer and commercial
spot onboard Flight #2442 from LAX to Dallas/Fort Worth International Airport
(DFW). The trailer, ad spot and images of Tripp are available for viewing
starting today at aa.com/disneyplanes.
"I'm a lifelong aviation fan and 'Disney's Planes' has allowed me to explore
so many facets of flying," said Hall. "I think the addition of Tripp to our
lineup really adds to the fun, particularly for aviation buffs like me."
"Disney's Planes" and Tripp soar into theaters nationwide beginning Aug. 9,
2013. Leading up to the film's release, the companies plan to roll out an
integrated marketing effort, including collaborated advertising, promotions
and inflight entertainment. American will also feature an inflight version of
the movie in October, one month earlier than other airlines, as part of
American's continuing effort to provide customers with the latest and most
For more information on American's 777-300ER and other fleet renewal plans,
visit aa.com/newplanes, and for more information about American's
collaboration with "Disney's Planes," please visit aa.com/disneyplanes.
ABOUT "DISNEY'S PLANES"
"Disney's Planes" is an action-packed 3D animated comedy adventure featuring
Dusty (voice of Dane Cook), a plane with dreams of competing as a high-flying
air racer. But Dusty's not exactly built for racing—and he happens to be
afraid of heights. So he turns to a seasoned naval aviator who helps Dusty
qualify to take on the defending champ of the race circuit. Dusty's courage is
put to the ultimate test as he aims to reach heights he never dreamed
possible, giving a spellbound world the inspiration to soar. "Disney's Planes"
takes off in theaters on Aug. 9, 2013. For more information, check out
Disney.com/Planes, like us on Facebook: facebook.com/DisneyPlanes and follow
us on Twitter: twitter.com/DisneyPictures.
About American Airlines
American Airlines focuses on providing an exceptional travel experience across
the globe, serving more than 260 airports in more than 50 countries and
territories. American's fleet of nearly 900 aircraft fly more than 3,500 daily
flights worldwide from hubs in Chicago, Dallas/Fort Worth, Los Angeles, Miami
and New York. American flies to nearly 100 international locations including
important markets such as London, Madrid, Sao Paulo and Tokyo. With more than
500 new planes scheduled to join the fleet, including continued deliveries of
the Boeing 737 family of aircraft and new additions such as the Boeing
777-300ER and the Airbus A320 family of aircraft, American is building toward
the youngest and most modern fleet among major U.S. carriers. American's
website, aa.com^®, provides customers with easy access to check and book
fares, and personalized news, information and travel offers. American's
AAdvantage® program, voted Program of the Year at the 2013 Freddie Awards,
lets members earn miles for travel and everyday purchases and redeem miles for
flights to almost 950 destinations worldwide, as well as flight upgrades,
vacation packages, car rentals, hotel stays and other retail products. The
airline also offers nearly 40 Admirals Club^® locations worldwide providing
comfort, convenience, and an environment with a full range of services making
it easy for customers to stay productive without interruption. American is a
founding member of the oneworld^® alliance, which brings together some of the
best and biggest airlines in the world, including global brands like British
Airways, Cathay Pacific, Iberia Airlines, Japan Airlines, LAN and Qantas.
Together, its members serve more than 840 destinations served by some 9,000
daily flights to nearly 160 countries and territories. Connect with American
on Twitter @AmericanAir or Facebook.com/AmericanAirlines. American Airlines,
Inc. and American Eagle Airlines, Inc. are subsidiaries of AMR Corporation.
AMR Corporation common stock trades under the symbol "AAMRQ" on the OTCQB
marketplace, operated by OTC Markets Group.
SOURCE American Airlines
Contact: Stacey Frantz, 817-967-1577, email@example.com
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