Seattle's Best Coffee Lets Coffee Lovers Tap Their Inner Barista to Make
Frozen Coffee Blends at Home
PHOENIX, June 26, 2013
PHOENIX, June 26, 2013 /PRNewswire/ -- Seattle's Best Coffee, together with
innovative food manufacturer Inventure Foods, Inc. (NASDAQ:SNAK)—the company
responsible for bringing the "at home" frozen smoothie category to life in
grocery store freezers three years ago—today unveiled Seattle's Best Coffee®
Frozen Coffee Blends, available in grocery, club and mass merchandise stores
nationwide. Part of Starbucks corporation (NASDAQ: SBUX), Seattle's Best
brings great coffee to new and unexpected places. The blended coffee drink
category continues to grow, with U.S. sales surging to $4.3 billion last
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The Seattle's Best Coffee® Frozen Coffee Blends are an innovative blended
coffee for the at-home barista who is looking for a convenient warm-weather
coffee boost suitable for any time of day.
oMade with high-quality, 100-percent arabica coffee beans in four
varieties: Coffee Chiller®, Creamy Caramel®, Very Vanilla®, and Mega
o130 calories or less, just 10 grams of sugar and zero trans fats
oEach package provides two, eight-ounce servings when prepared as directed.
Suggested retail price ranges from $2.99 - $3.49.
"To make an amazing cold coffee drink you have to strike the perfect balance
between rich coffee flavor and chocolate or other sweet flavors," said Sue
McCown, classically trained chef and R&D manager for Seattle's Best Coffee.
"We teamed with Inventure foods to develop a well-balanced frozen coffee blend
that is simple and fun to make at home. Coffee lovers can add their favorite
milk and inspiration, perhaps frozen fruit, peanut butter or other creative
ingredients to enjoy their own blended masterpiece on a hot summer's day."
"This represents the first time a premium coffee brand has crossed over into
the frozen section of the grocery store," said Steve Sklar, senior vice
president of marketing for Inventure Foods, Inc., licensee and manufacturer of
the frozen coffee blends. "This is great news for consumers who love frozen
coffee drinks but have previously had no way to recreate that cafe experience
from the comfort of home."
To ignite online conversation of the new product, the brand is simultaneously
launching a consumer-facing campaign urging consumers to share how they are
making it the coolest summer ever with the Frozen Coffee Blends. It's what we
call "Freezing the Day"- the ability to make the most of a summer day by
making a cool, delicious frozen coffee drink at home, and then sitting back to
relax and enjoy. In addition, to help "Freeze the Day" this summer, Seattle's
Best Coffee has 50,000 $1-off coupons available on its Facebook page.
"This product furthers our goal of bringing great coffee everywhere customers
need it," said Jennifer Dimaris, vice president of Brand Management for
Seattle's Best Coffee. "We also know our customers seek things that are a
great value and add a little something special to keep them going on a busy
morning and when they need an afternoon pickup."
About Inventure Foods, Inc.
With manufacturing facilities in Arizona, Indiana and Washington, Inventure
Foods, Inc. (Nasdaq: SNAK) is a marketer and manufacturer of specialty food
brands in better-for-you and indulgent categories under a variety of Company
owned and licensed brand names, including Boulder Canyon Natural Foods®,
Jamba®, Seattle's Best Coffee®, Rader Farms®, T.G.I. Friday's®, Nathan's
Famous®, Vidalia Brands™, Poore Brothers®, Tato Skins® and Bob's Texas Style®.
For further information about Inventure Foods, please visit
About Seattle's Best Coffee
Seattle's Best Coffee LLC has been roasting premium coffee since 1970 and
today roasts more than 20 million pounds of coffee every year and millions of
cups of our coffee are served every day. A freshly-brewed cup of Seattle's
Best Coffee® is currently available in more than 50,000 locations including
cafes, college campuses, restaurants, hotels, airlines, cruise ships, grocery
stores and movie theatres. Seattle's Best Coffee is a featured brand within
Starbucks Corporation (NASDAQ: SBUX). For more information, please visit
Seattle's Best Coffee online at www.seattlesbest.com. Become a member of the
coffee community at www.facebook.com/SeattlesBestCoffee or follow Seattle's
Best Coffee on Pinterest for unique coffee inspiration at
www.pinterest.com/seattlesbest. For information about our retail franchise
opportunity, please visit www.seattlesbest.com.
 Source: Study Logic 2012
SOURCE Inventure Foods, Inc., Seattle's Best Coffee
Contact: Matthew Jackson, Inventure Foods, Inc., email@example.com,
616-233-0500; or Erin Schaeffer, Seattle's Best Coffee,
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