Rubicon Project Launches First Mobile Private Marketplace Solution
Mobile Direct Deal Automation Aims to Accelerate Buying and Selling of Premium
Mobile Inventory at Scale
LOS ANGELES -- June 26, 2013
Rubicon Project (www.rubiconproject.com), which operates REVV, the advertising
industry’s largest, fastest and easiest-to-use real-time trading platform for
buying and selling digital ads, announces an industry-first mobile private
marketplace solution through Connect. The latest Connect enhancements enable
publishers and buyers to easily classify and discover premium mobile inventory
by platform (phone or tablet) and mobile operating system (iOS, Android,
Blackberry or Windows).
“The explosion of mobile users represents an enormous opportunity for
advertisers and publishers alike,” says Josh Wexler, General Manager Mobile,
for Rubicon Project. “But buying and selling mobile advertising is often
complex and challenging, particularly for premium advertising. Many publishers
lack the resources to sell their premium mobile ad products directly, and many
buyers are struggling to find quality mobile inventory at scale. Connect makes
it simple for sellers to package premium inventory, easy for buyers to find
it, and efficient for both parties to reach agreement and execute, thanks to
its streamlined workflow.”
Clear Success in Automating Direct-Deal Negotiations
According to Rubicon Project, the number of active deals in Connect has
doubled and live premium packages have increased 300% since January 2013.
Now the company intends to repeat this success with premium mobile inventory.
While publishers can create premium ad packages, the lack of cookies and
targeting for mobile devices enables publishers to create the highly sought
after mobile packages desired by buyers, especially when first-party data is
Adds Wexler: “Combined with the power of Connect, which automates direct-deal
negotiations and the deal set up in RTB, publishers and buyers can forge
direct deals and create private marketplaces specifically for mobile inventory
– an industry first. We’re confident that Connect will accelerate and
streamline the process of buying and selling premium mobile inventory at
About Rubicon Project
Purchasing advertising has been a very complicated manual process for more
than 100 years. But now Rubicon Project is automating advertising like NASDAQ
did for stock trading, Sabre systems did for travel, and Amazon is doing for
Rubicon Project’s automated advertising platform is used by over 500 of the
world’s premium publishers to transact with more than 140,000 advertisers
across a massive and immensely scalable marketplace.
And Rubicon Project’s customers include: eBay UK, Time, ABC News, the Wall
Street Journal, Tribune Company, Virgin Media, People, Universal and legions
of other Fortune 500 companies.
According to comScore, Rubicon Project reaches 97% of US Internet users per
month and is ranked #1 in reach, meaning no company reaches more users.
To learn more about the Mobile Project and Connect, please contact a Rubicon
Project account representative.
For the Rubicon Project
Steven Gottlieb, 206-427-9591
Press spacebar to pause and continue. Press esc to stop.