All systems go for Air Canada rouge start up July 1

    --  Air Operating Certificate granted by Transport Canada
    --  First rouge crew class graduates; pilots' transitional training
        wraps up
    --  Launch fleet conversion complete; streaming wireless
        entertainment onboard
    --  Vacation ahead: brand development complete

TORONTO, June 25, 2013 /CNW/ - With five days to go until its historic 
inaugural flight on Canada Day, July 01, Air Canada rouge, Canada's new 
leisure carrier, is ready to start flying vacation travellers with comfort, 
affordability, friendly service and a full suite of Air Canada and Air Canada 
Vacations benefits and advantages. With a start-up fleet of four aircraft -- 
two Boeing 767-300ERs and two Airbus A319s -- Air Canada rouge's launch 
network includes Athens service from Toronto and Montreal and from its Toronto 
hub, service to:
    --  Edinburgh and Venice
    --  Punta Cana, Puerto Plata and Samana in the Dominican Republic
    --  Varadero, Cayo Coco, Santa Clara and Holguin in Cuba
    --  San Jose and Liberia in Costa Rica
    --  Kingston, Jamaica

Air Canada also announced today a major expansion to Air Canada rouge's route 
network with new holiday destinations in the Caribbean, Mexico, Florida and 
Las Vegas for its 2013-2014 winter season for a total of 23 Sun market 
destinations. All routes are converted from Air Canada and all flights will be 
operated using Airbus A319 aircraft, with the exception of Toronto-Las Vegas 
and Toronto-Montego Bay flights that will be operated with Boeing 767-300ER 
aircraft, for more information visit

"With our first flights just days away, we're ready to launch a new kind of 
leisure travel with Air Canada rouge," said Michael Friisdahl, Chief Executive 
Officer and President of the airline and the Air Canada Leisure Group. "Every 
decision in the past several months has been taken with the goal of ensuring a 
leading vacation travel experience. We've kept a tight rein on our costs so 
that we can offer competitive fares that include the many benefits offered as 
part of the Air Canada family. Our bookings to date have exceeded our 
expectations with many our initial flights full. For all those who had a 
vacation ahead and booked Air Canada rouge even before we started flying, and 
for everyone travelling with us in the future, we thank you and look forward 
to making sure your vacation starts and ends on your Air Canada rouge flight."

regulatory approvals granted including Air Operating Certificate

On Friday, June 21 Transport Canada granted Air Canada rouge its Air Operating 
Certificate, the official federal regulatory approval required to operate an 
air carrier in Canada and the result of months of progressive approvals of key 
stages of operations preparation. Air Canada rouge has also been granted 
Canadian Transportation Agency licenses that allow commercial operations, all 
licenses and permissions for foreign Civil Aviation Authorities and all 
overfly permissions with foreign agencies.

rouge crew and pilots ready to fly

The start-up Air Canada rouge crew -- 127 members strong -- have been 
outfitted with stylishly casual new uniforms, fully trained in safety through 
Air Canada and have completed customer service excellence training as well. 
Earlier today they officially graduated and are now making final preparations 
to start work as early as June 29(th, )with positioning travel at select 
international destinations. Fifty Air Canada rouge pilots have completed 
transitional training.

aircraft fleet converted and ready for customers to choose their comfort

Air Canada rouge's start-up fleet of A319 aircraft transitioned from Air 
Canada have been converted inside and out. The airline's B767-300ERs, also 
from Air Canada, have been fully converted save the seat configuration which 
is being completed after the busy Europe summer season. Both aircraft types 
are sporting a sleek new white, red and burgundy livery. Interior 
modifications offer a range of comfortable customer seating, service choices 
and benefits.
    --  player: onboard wireless streaming entertainment

All Air Canada rouge aircraft are all equipped with player, a next generation 
in-flight entertainment system that streams unlimited live entertainment -- 
including movies, TV shows, kids programming, music and an About Us section -- 
to customers' personal electronic devices. Air Canada rouge is one of the 
first carriers in North America to offer streaming onboard content. Unlimited 
access to TV shows and movies will be free for the month of July and will be 
permanently complimentary for Premium rouge customers. Staring August 1, rouge 
Plus and rouge customers will pay a nominal $5 CDN fee for unlimited movie and 
TV show access and the music and About Us channels will always be 

--  A319 customer comfort features
  o 24 new slimline rouge Plus seats in a 3 +3 configuration offering 
more legroom and recline
  o 118 new slimline rouge seats in a 3 + 3 configuration
  o a tasty selection of meals, drinks and snacks as well as comfort 
items such as pillows, blankets and headphones through Air Canada 
rouge's Buy On Board service
  o player, Air Canada rouge's streaming wireless entertainment system
  o Air Canada's easy online booking, easy check in options, generous 

    baggage allowances, Maple Leaf Lounge access (where eligible) and
    earning and redeeming Aeroplan Miles

--  B767-300ER customer comfort features
  o 18 Premium rouge seats in a 2 + 2 configuration in a separate cabin 
offering a more generous seat with more legroom and recline, 
complimentary hot meal and wine service, other comfort amenities.
  o 14 Rouge Plus seating in select locations in the main cabin
  o 232 rouge seating in a 2+3+2 configuration
  o once reconfigured to the new Air Canada rouge interiors in 2014, 

    will offer 282 seats with a separate cabin of  24 Premium rouge
    seats, 28 rouge Plus seats with more legroom and recline and 230

rouge seats
  o player, Air Canada rouge's streaming wireless entertainment system
  o Air Canada's easy online booking, easy check in options, generous 
baggage allowances, Maple Leaf Lounge access (where eligible) and 
earning and redeeming Aeroplan Miles 
brand development complete: vacation ahead 
With its name, livery, color palette, aircraft interior design and initial 
brand personality announced in December 2012, Air Canada rouge's brand has 
been further developed into a distinct personality across multiple customer 
touch points. With amenities designed in bold colourful graphics, 
communications with a casual tone of voice, a uniquely colorized imagery 
style, stylishly updated cabin interiors including a next generation 
entertainment system, casually comfortable uniforms and an engaging customer 
service ethic, Air Canada rouge stands distinctly apart in the leisure travel 
market. Air Canada rouge has also introduced a new slogan: vacation ahead, 
which speaks to the many customer advantages inherent in the Air Canada and 
Air Canada Vacations brands and the universal desire to have a vacation to 
look forward to. 
Elements of the new branding were introduced today with tours of the A-319 
aircraft, new Air Canada rouge pages at
and advertising in Air Canada Vacations' Passion magazine promoting travel to 
Caribbean and sun destinations for winter 2013/14 will soon be available at 
To book Air Canada rouge flights go to 
About Air Canada rouge 
Air Canada rouge is Air Canada's new leisure airline, part of the new Air 
Canada Leisure Group, along with Air Canada Vacations. Air Canada rouge 
will operate a fleet of Boeing 767-300ER and Airbus A319 aircraft sporting an 
attractive new livery and interior, designed to reflect the airline's relaxed 
friendly ambience. Initially flights will operate from Toronto and Montreal 
to vacation spots in Europe and the Caribbean. Air Canada rouge is the only 
leisure airline that offers a full network of connecting flights, Aeroplan 
Miles with every flight as well as redemption, and Air Canada Vacations 
package holidays or flight-only options. With all of these customer benefits, 
Air Canada rouge will be leading the way in leisure travel. Vacation ahead 
with Air Canada rouge. For more information visit: 
About Air Canada Vacations 
Air Canada Vacations is a leading Canadian tour operator offering a wide 
assortment of leisure travel packages, cruises, and flights to destinations 
around the world. A repeat recipient of the Consumer's Choice Award for 
Best Travel Wholesaler, Air Canada Vacations services over 100 destinations in 
the Caribbean, Central & South America, Asia, Europe, and in the U.S. And 
now, Air Canada Vacations will feature Air Canada rouge on several of its top 
vacation routes. For more information, visit 
About Air Canada 
Air Canada is Canada's largest domestic and international airline serving more 
than 175 destinations on five continents. Canada's flag carrier is the 15th 
largest commercial airline in the world and in 2012 served close to 35 million 
customers. Air Canada provides scheduled passenger service directly to59 
Canadian cities, 53 destinations in the United States and67 cities in 
Europe, the Middle East, Asia, Australia, the Caribbean, Mexico and South 
America. Air Canada is a founding member of Star Alliance, the world's most 
comprehensive air transportation network serving 1,328 destinations in195 
countries. Air Canada is the only international network carrier in North 
America to receive a Four-Star ranking according to independent U.K. research 
firm Skytrax that ranked Air Canada in a worldwide survey of more than 18 
million airline passengers as Best Airline in North America in 2013 for the 
fourth consecutive year. For more information, please visit: 
Nicole Schaeffer, Narrative PR 416-922-2211 ext. 3287 
Image with caption: "Air Canada announced today a major expansion to Air 
Canada rouge's route network with new holiday destinations in the Caribbean, 
Mexico, Florida and Las Vegas for its 2013-2014 winter season for a total of 
23 Sun market destinations, for more information visit (CNW Group/Air Canada rouge)". Image available at: 
SOURCE: Air Canada rouge 
To view this news release in HTML formatting, please use the following URL: 
CO: Air Canada rouge
ST: Ontario
-0- Jun/25/2013 18:15 GMT
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