The Cheesecake Factory Opens in Knoxville, Tennessee

  The Cheesecake Factory Opens in Knoxville, Tennessee

           America’s Favorite Restaurant Now Open at West Town Mall

Business Wire

CALABASAS HILLS, Calif. -- June 25, 2013

The Cheesecake Factory^®, known for its extensive menu, generous portions and
legendary desserts, today announced the opening of its newest restaurant in
Knoxville, Tenn. at the West Town Mall.

With more than 250 menu selections including more than 50 lower calorie
“SkinnyLicious^®” selections – all made fresh, from scratch, in-house – and
more than 50 signature cheesecakes and desserts that were distinguished as
America’s “Best Desserts” in Zagat's 2012 National Restaurant Chains Survey,
the opening signifies exciting new choices for West Town Mall shoppers and
area residents.

The West Town Mall location is The Cheesecake Factory’s first restaurant in
Knoxville, and includes the distinctive décor that is as creative and
imaginative as The Cheesecake Factory’s extensive menu. Featuring French
limestone floors and decorative columns, hand painted murals, contemporary
lighting and an abundance of cherry wood, the approximately 8,100 square-foot
restaurant accommodates 205 guests.

The Cheesecake Factory of Knoxville will open at 11:00 a.m. Monday through
Saturday, and 10:00 a.m. on Sundays. The restaurant is located at 201 Morrell
Road, Knoxville, TN 37919.

For more information about The Cheesecake Factory, please visit
www.TheCheesecakeFactory.com
Fan us on Facebook at www.facebook.com/TheCheesecakeFactory
Follow us on Twitter at www.twitter.com/cheesecake

About The Cheesecake Factory

The Cheesecake Factory Incorporated created the upscale casual dining segment
in 1978 with the introduction of its namesake concept. The Company operates
175 full-service, casual dining restaurants throughout the U.S., including 163
restaurants under The Cheesecake Factory^® mark; 11 restaurants under the
Grand Lux Cafe^® mark; and one restaurant under the RockSugar Pan Asian
Kitchen^® mark. Internationally, three The Cheesecake Factory^® restaurants
operate under a licensing agreement. The Company also operates two bakery
production facilities in Calabasas Hills, CA and Rocky Mount, NC that produce
over 70 varieties of quality cheesecakes and other baked products. To learn
more about the Company, visit www.TheCheesecakeFactory.com.

Contact:

Media
Murphy O’Brien Public Relations
Susan Pasarow / Wendi Shapiro / Jenny Burke / Lydia You
310-453-2539
Cheesecake@murphyobrien.com
or
Investors
The Cheesecake Factory
Jill Peters, 818-871-3000
investorrelations@thecheesecakefactory.com