Optimal Payments and Bally Technologies announce partnership to provide payment services in U.S. regulated gaming Market

   Optimal Payments and Bally Technologies announce partnership to provide
               payment services in U.S. regulated gaming Market

PR Newswire

LONDON, England, June 25, 2013

LONDON, England,  June 25,  2013 /PRNewswire/  - Optimal  Payments Plc.  (AIM: 
OPAY) ("Optimal  Payments"), a  leading global  online payment  provider,  has 
signed an  agreement with  Bally Technologies  Inc. (NYSE:  BYI) ("Bally"),  a 
leading  provider  of  slot   machines,  video  machines,   casino-management, 
interactive applications,  and  networked  and server-based  systems  for  the 
global gaming industry, to provide payments and related services to both Bally
and its online gaming customers.

Under the agreement,  Bally will integrate  Optimal Payment's NETBANX  payment 
platform into its solution for operators in the regulated U.S. gaming  market. 
Bally's customers will be able to use the NETBANX payment gateway for services
including credit card, debit card  and electronic cheque (ACH) processing  and 
risk management for regulated U.S. gaming.

John Connelly, Vice President of Business  Development at Bally said: "We  are 
excited to partner  with Optimal Payments  to bring an  integrated gaming  and 
payments solution to our online gaming customers in the U.S.A key part of our
strategy is to partner with best of breed providers and we have done that with
Optimal Payments  to secure  access to  their extensive  expertise in  payment 
processing and risk management services for the regulated U.S. gaming market."

Joel Leonoff, President & CEO of Optimal Payments, added: "This partnership is
part of our on-going strategy to  build a complete solution for the  regulated 
U.S. gaming market that  will enable operators to  bridge the land-based  with 
online worlds. Bally is a recognised  leader in platform and content for  both 
land-based and increasingly online gaming. We are pleased to be working  with 
Bally and  its  customers, and  this  agreement demonstrates  our  ability  to 
provide real value to both technology providers and gaming operators alike."

About Optimal Payments PLC

Optimal Payments is a global provider of online payment solutions. Trusted by
businesses and consumers in over 200 countries to move and manage billions of
dollars each year, merchants use the NETBANX® processing service to simplify
how they accept and settle credit card, direct-from-bank, and cash payments;
and the NETELLER® payment account to increase margins, capture new customers
and increase their lifetime value. Being an independent provider has allowed
the company to support tens-of-thousands of merchants around the globe across
a wide range of industries. Optimal Payments Plc is quoted on the London
Stock Exchange's AIM market, with a ticker symbol of OPAY. Subsidiary company
Optimal Payments Ltd is authorised and regulated as an e-money issuer by the
UK's Financial Conduct Authority (FRN: 900015).

For more information on Optimal Payments visit www.optimalpayments.com or
subscribe atwww.optimalpayments.com/feed or follow us on
Twitter@optimalpayments.

About Bally Technologies, Inc.

With a history dating back to 1932, Las Vegas-based Bally Technologies
designs, manufactures, operates, and distributes advanced gaming devices,
systems and technology solutions worldwide. Bally's product line includes
reel-spinning slot machines, video slots, wide-area progressives, interactive
and mobile applications, and Class II, lottery, and central-determination
games and platforms. Bally also offers an array of casino management, slot
accounting, bonusing, cashless and table management solutions.

For more information, please contact Laura Olson-Reyes, Senior Director,
Marketing & Corporate Communications, at 702-584-7742, or
visithttp://www.ballytech.com. Connect with Bally on Facebook, Twitter,
YouTube and LinkedIn.

SOURCE Optimal Payments Plc.

Contact:

Optimal Payments PLC

UK:Andrew Gilchrist, Executive Vice President, Corporate Affairs+ 44 (0)
1624 698 713
investorrelations@optimalpayments.com
North America
Neil Erlick, Executive Vice President, Business Development+ 1 514 380 2746
neil@optimalpayments.com
Martin Leroux, Chief Business Development Officer + 1 514 380 2717
martin.leroux@optimalpayments.com

Citigate Dewe Rogerson+ 44 (0) 207 638 9571
Angharad Couch / Caroline Merrell

Canaccord Genuity + 44 (0) 207 523 8000
Simon Bridges / Cameron Duncan

Bally Technologies, Inc.

Laura Olson-Reyes, +1 702-584-7742
Senior Director, Marketing & Corporate Communications
Lolson-reyes@ballytech.com
Michael Carlotti, +1 702-584-7995
Vice President of Treasury and Investor Relations
mcarlotti@ballytech.com
Mike Trask, +1 702-584-7451
Corporate Communications Manager
MTrask@ballytech.com
 
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