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EA Makes a Splash With The Sims 3 Island Paradise

  EA Makes a Splash With The Sims 3 Island Paradise

       Set Sail With The Latest Expansion Available Worldwide This Week

Business Wire

REDWOOD CITY, Calif. -- June 25, 2013

Summer is officially here and it’s time to make your escape in the hottest
expansion pack to release from The Sims™ Studio. Today, the Maxis™ Label of
Electronic Arts Inc., (NASDAQ: EA) announced that The Sims 3 Island Paradise
Expansion Pack* for PC/Mac® is now available across retailers in North America
and on Origin.com. For the first time ever, players can dive beneath the waves
and explore what lies on the ocean floor, build and cruise along on their very
own houseboat to discover uncharted islands or create and run a five-star
resort experience. With so many innovative features introduced for the first
time in The Sims PC gaming franchise, The Sims 3 Island Paradise truly opens
up a world of new possibilities for players to discover on land and in sea.

“In The Sims 3 Island Paradise, The Sims Studio has brought to life a tropical
vacation for players to experience without ever having to leave home,” says
Ryan Vaughan, Producer for The Sims. “With so many new gameplay features
included in this game, players will be able to explore, inhabit and discover
beachside bliss just as they would in real life.”

In The Sims 3 Island Paradise, players can snorkel and scuba dive beneath the
sea where they will discover an aquatic world filled with sea life,
collectibles, caves and sunken treasure. Underwater explorations can lead to
many new adventures including befriending mermaids, spotting legendary sea
monsters and potentially life-threatening encounters with sharks.

For players looking to move around and explore the different islands, a
houseboat may be their perfect new abode. These fully customizable floating
homes make a first time appearance in any Sims game and give players the
option to extend their explorations by living a life fully at sea or by
breaking away for a day’s escape.

It’s not all fun in the sun though. Players seeking management opportunities
will reap the benefits of building and owning their own resort. Be it a
family-friendly resort of waterslides and buffet tables, a romantic retreat
with bungalows in the sand, or a singles resort that features pool bars,
players will make management decisions that will affect their resort’s
success. Whether it’s adding in pools and fire walk pits, upgrading guest
rooms or selecting from daily beverage specials, players will be able to
fine-tune their resort’s amenities based on feedback received from customer
reviews.

Players looking to add a little heat to their island getaway can order The
Sims 3 Island Paradise on Origin and get the Carnaval Costumes Pack**,
featuring two exclusive outfits to make any tropical night more festive.
Female Sims will be the life of the party in a feather-clad costume while male
Sims can spread their wings like a peacock in an ostentatious ensemble.

The Sims 3 Island Paradise is rated “T” for Teen by the ESRB and is available
today on PC/Mac at retailers in North America and on Origin.com. To learn more
about The Sims 3 Island Paradise, visit
http://www.thesims.com/the-sims-3-island-paradise.

Press assets for The Sims 3 Island Paradise can be found at www.info.ea.com.

*Requires The Sims 3 for PC/Mac to play.

**Conditions and restrictions apply, see URL for details.

About The Sims

For more than a decade, The Sims™ has entertained millions of people across
the globe and has made an indelible footprint on the interactive world. A
world-renowned interactive entertainment phenomenon, The Sims has sold more
than 150 million units to date and continues to enhance its rich
multi-platform portfolio with offerings that inspire creativity and reach one
of the broadest audiences in gaming. The Sims evolves its magnetic appeal by
delivering gameplay experiences that are current, compelling and above all,
entertaining. A microcosm of society, The Sims gives players the ability to
play with life by creating and controlling virtual lives and telling
meaningful stories. Hundreds of millions of players’ creations have been
shared and downloaded by one of the most active player communities in the
world and the viral appeal of The Sims is further evidenced by its 30 million
fans across global social networks. With a variety of unique gameplay themes,
engaging content and collaborations with top brands and artists, there is
something for everyone to love in The Sims and to play anytime, anywhere on
the platform of their choice. For more information about The Sims, visit
www.thesims.com.

About Electronic Arts

Electronic Arts (NASDAQ: EA) is a global leader in digital interactive
entertainment. The Company delivers games, content and online services for
Internet-connected consoles, personal computers, mobile phones and tablets. EA
has more than 285 million registered players and operates in 75 countries.

In fiscal year 2013, EA posted GAAP net revenue of $3.8 billion. Headquartered
in Redwood City, California, EA is recognized for a portfolio of critically
acclaimed, high-quality blockbuster brands such as The Sims™, Madden NFL, FIFA
Soccer, Need for Speed™, Battlefield™ and Mass Effect™. More information about
EA is available at www.ea.com/news.

The Sims, Need for Speed, Mass Effect and Battlefield are trademarks of
Electronic Arts Inc. and its subsidiaries. John Madden, NFL and FIFA are the
property of their respective owners and used with permission.

Contact:

EA
Nicole Rauschnot, 650-628-5295
Sr. Publicist
nrauschnot@ea.com
 
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