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New Limited Edition Captain Morgan® Sherry Oak Finish Spiced Rum Inspired By Namesake's Adventurous Legacy



 New Limited Edition Captain Morgan® Sherry Oak Finish Spiced Rum Inspired By
                        Namesake's Adventurous Legacy

Captain Henry Morgan's Historic Battle in Panama Commemorated Through Limited
Time Offering

PR Newswire

ST. CROIX, U.S. Virgin Islands, June 25, 2013

ST. CROIX, U.S. Virgin Islands, June 25, 2013 /PRNewswire/ -- In 1671, Captain
Henry Morgan led a historic invasion off the shores of Panama. Though five of
his ships were lost on the bottom of the Caribbean during this battle,
including his flagship The Satisfaction, Morgan earned his mark in history as
one of the most renowned privateers of all time.

(Photo:  http://photos.prnewswire.com/prnh/20130625/NY37959)

After almost 350 years, remains of a 17^th century fleet, including a hull of
a ship, a sword and a barrel, were discovered in 2012 as part of an expedition
funded by the Captain Morgan^® brand. To commemorate Morgan's legendary battle
as well as the recent historic discovery, Captain Morgan today announced the
release of its limited edition Captain Morgan^® Sherry Oak Finish Spiced Rum.

With a growing demand for sherry flavored spirits in the marketplace, the
limited edition Captain Morgan^® Sherry Oak Finish Spiced Rum is finished with
Sherry Oak, which results in a rich and flavorful take on the brand's
signature blend. The new limited time offering possesses a smooth yet subtly
sweet taste of oak, sherry wine, vanilla, caramel, dark cherry and cocoa, with
a slight floral undertone.

Through the brand's funding of the archaeological expedition and its ongoing
commitment to tell the story of the real-life privateer, researchers have been
able to derive additional details from the recovered artifacts, which provide
a more holistic understanding of what life may have been like for Morgan on
the high seas in the 17^th century. One such detail is that the recovered
barrel most likely housed sherry, considering it was a prominent export during
the time – a detail that ultimately led to the creation of the brand's limited
edition offering.

"The life and legacy of Henry Morgan serve as an integral source of
inspiration for us as we continue to develop innovative product offerings and
creative marketing campaigns," said Jesse Damashek, Director of Innovation,
Diageo North America. "Every adventure, and especially every victory, is one
worth celebrating responsibly, and we are proud to offer adult consumers
Captain Morgan^® Sherry Oak Finish Spiced Rum for a limited time."

The limited edition Captain Morgan^® Sherry Oak Finish Spiced Rum possesses a
unique bottle design with a highly-detailed, metallic label. As the liquid
leaves the bottle, commemorative artwork and a synopsis of Morgan's 1671
battle are revealed on the backside of the label.

At 70 proof (35% ABV), Captain Morgan^® Sherry Oak Finish Spiced Rum will be
available nationally for a limited time for a suggested retail price of $19.99
for a 750 mL bottle. The limited time offering is best enjoyed on the rocks or
mixed with cola for a refreshing new take on the Captain's signature drink.
Please visit www.captainmorgan.com or the brand's Facebook page
(www.facebook.com/CaptainMorganUSA) for more information.

The Captain Morgan^® brand reminds adult consumers everywhere to embrace
adventure, celebrate each victory and to raise your glass – always in
moderation!

About Diageo
Diageo (Dee-AH-Gee-O) is the world's leading premium drinks business with an
outstanding collection of beverage alcohol brands across spirits, beer and
wine. These brands include Johnnie Walker, Crown Royal, J&B, Windsor,
Buchanan's and Bushmills whiskies, Smirnoff, Ciroc and Ketel One vodkas,
Baileys, Captain Morgan, Jose Cuervo, Tanqueray, Guinness, Beaulieu Vineyard
and Sterling Vineyards Wines.

Diageo is a global company, with its products sold in more than 180 countries
around the world. The company is listed on both the New York Stock Exchange
(DEO) and the London Stock Exchange (DGE). For more information about Diageo,
its people, brands, and performance, visit us at Diageo.com. For our global
resource that promotes responsible drinking through the sharing of best
practice tools, information and initiatives, visit DRINKiQ.com.

Celebrating life, every day, everywhere.

 

Contacts:
Sari Brecher                Travis Rexroad
Diageo                      Taylor
646.223.2019                704.644.6931
sari.brecher@diageo.com     trexroad@taylorstrategy.com  

 

SOURCE Diageo

Website: http://www.diageo.com
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