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Sears Canada Launches Coast to Coast Multi-Channel Fundraising Campaign to Support Alberta Flood Relief Efforts

Sears Canada Launches Coast to Coast Multi-Channel Fundraising Campaign to 
Support Alberta Flood Relief Efforts 
TORONTO, June 25, 2013 /CNW/ - Sears Canada Inc. (TSX: SCC) is making it easy 
for Canadians to donate to the Red Cross to support flood relief efforts in 
Alberta by accepting donations at all Sears Canada retail stores across Canada 
and by phone by calling Sears toll-free number, 1-800-26-SEARS 
(1-800-267-3277). 
In-store, donations in denominations of $1 or $10 may be made by cash or any 
major credit card. Upon request a tax receipt can be issued by the Red Cross 
for donations of $10 or more for donations made on a Sears Card or Sears 
MasterCard, as Sears can only pass on information to the Red Cross from Sears 
credit card holders, with their permission. By phone, only credit cards may 
be used, and receipts will be handled in the same way. Donations made on a 
Sears Card or Sears MasterCard can earn valuable Sears Club points. 
Canadians visiting www.sears.ca will be provided with information on how to 
donate. Sears Canada is also making a corporate donation based on what its 
customers and associates donate. 
"Although the floods have been localized in Alberta, Canadians coast to coast 
are expressing their desire to help, and we are fully engaging the Sears 
organization to help facilitate donations to the Red Cross from Canadians, no 
matter where they live," said Calvin McDonald, President and CEO, Sears 
Canada. "Sears nationwide operations, including stores, catalogue and 
online, provide an easy way for customers and associates to express their 
generosity while visiting one of our many touch-points." 
"Red Cross volunteers and staff from across the country are working around the 
clock to help families devastated by ongoing flooding in Alberta," said Conrad 
Sauvé, secretary general and CEO of the Canadian Red Cross. "We are grateful 
to Sears for making it easier for Canadians to support ongoing relief and 
future recovery operations in flood-affected communities." 
Additional Support Initiatives from Sears and Special Discount 
In addition to the fundraising campaign, Sears is sending 5 trucks to affected 
areas, donating blankets, pillows, clothing and footwear, among other items, 
to the Red Cross, to assist with immediate flood relief needs. Sears has 
also arranged for special logistic and delivery arrangements to get 
much-needed merchandise to Sears stores quickly. To help impacted families 
get back on their feet, for one week beginning Wednesday, June 26 until 
Tuesday, July 2, Sears Canada is extending a special discount to customers 
shopping at all our full-line department stores in the area, namely North 
Hill, Marlborough, South Centre, Lethbridge and Medicine Hat, giving them 40% 
off the currently ticketed price of most apparel and footwear, 50% off for 
Sears card holders. 
About Sears Canada 
Sears Canada is a multi-channel retailer with a network that includes 181 
corporate stores, 248 Hometown stores, over 1,400 catalogue and online 
merchandise pick-up locations, 101 Sears Travel offices and a nationwide home 
maintenance, repair, and installation network. The Company also publishes 
Canada's most extensive general merchandise catalogue and offers shopping 
online at www.sears.ca. 
Contact for Media: Alicia Richler Sears Canada, Corporate Communications (416) 
941-4423 arichle@sears.ca 
SOURCE: Sears Canada Inc. 
To view this news release in HTML formatting, please use the following URL: 
http://www.newswire.ca/en/releases/archive/June2013/25/c3087.html 
CO: Sears Canada Inc.
ST: Ontario
NI: RET  
-0- Jun/25/2013 14:22 GMT